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- The Chimpers NFT project has partnered with 223 to create physical collectibles
- The collectibles will be available on the 223 marketplace and will be linked to virtual experiences
- Chimpers’ physical NFTs will first be in the form of plush keychains
Ethereum NFT project Chimpers has partnered with IP incubator 223 to expand its fan base outside the digital world by creating physical collectibles. The collectibles, in the form of plush keychains, will be linked to virtual experiences and availed through 223’s marketplace. The keychains will display the collection’s cartoon-like characters, something that the project thinks will help turn fans into believers when they hold a “piece of the Chimpverse in their hands.”
Reinventing Chimpers “In a Whole New Way”
According to Chimpers co-founder Jacob Timperley, 224 has the capacity and experience to reinvent the Chimpers brand “in a whole new way,” to help attract new audiences. Chimpers-branded keychains will first be sold through blind boxes.
Another big step in our journey to bring Chimpers to the world!
We’re thrilled to partner with @223W0RLD, a spinout venture of JCorp, trusted by 150+ IPs across Web2 and Web3, to bring Chimpers to life!
Get ready for our first ever Plush Keychain Blind Box!
Coming soon. pic.twitter.com/lXokWEhwsM
— Chimpers (@ChimpersHQ) June 30, 2025
223 founder Cole Gurman disclosed that they chose plush keychains because plush “is the emotional centerpiece.” He added that the keychain can be photographed, gifted, carried, and connected to people’s daily lives.
The physical collectibles will have NFC chips to allow holders to unlock the corresponding NFT and a digital certificate of ownership stored on Ethereum layer 2 network Base. Timperley revealed that the physical collectibles will expand into other products in the future, adding that the Chimpers NFT collection will inspire all physical collectibles.
Creating an Emotional Connection
Timperley revealed that the aim of launching physical collectibles is to create an emotional connection with collectors as a way to “truly break through the noise” in an NFT-stuffed ecosystem. He noted that Chimpers NFT holders will be given the first option to buy the keychains, with payment options including fiat and crypto.
Chimpers’ move to create physical collectibles resembles that of Pudgy Penguins, another NFT project that has released physical Pudgy Penguins toys available for purchase in Walmart stores. Pudgy Penguins has also launched a web3 game and an Ethereum scaling layer.
As NFT collections seek to expand their fan base and create an emotional connection with collectors, Chimpers’ physical keychains are likely to help increase the collection’s adoption.
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Philip Maina