Leading beauty brand NARS Cosmetics announces “ODENTITY”, a new NFT project inspired by its Orgasm shade makeup collection, in collaboration with web3 Boss Beauties, a leading female-founded web3 pioneer organization. The NFT collection is designed to drive self-expression and creativity in the digital world. ODENTITY features two Bespoke Digital Collectibles inspired by orgasm, to empower women to be bold in their self-expression.
NARS x Boss Beauties: How The NFT Collab Is A New Wave Of Empowerment
The ODENTITY NFTs empower women worldwide through the release of two complimentary digital collectibles. The first of these are exclusive to Boss Beauties holders and the second collectible is available for all. Both of these collectibles are inspired by the NARS Orgasm, the brand’s most iconic shade. The unique partnership aims to onboard women to web3. It does so via a highly accessible mint, an engaging and educational virtual event series, and more.
On February 11th, Boss Beauties NFT holders receive the ODENTITY collectibles. This also allows them to transform their Boss Beauties background to a stunning ‘Orgasm’ inspired look. The two brands will then unveil a complimentary “ODENTITY” NFT by Boss Beauties original NFT artist Marion Ben-Lisa. This NFT goes live on February 13th. Moreover, it is infused with NARS cult-classic shades Orgasm, Orgasm X, and all-new Orgasm Rush. Furthermore via a series of public and gated virtual events, NARS aims to onboard its broader community onto web3. Through these virtual experiences, both the brands also aim to foster its NFT holders to career panels with leaders from web3 and the beauty industries. The NARS and Boss Beauties ODENTITY collaboration builds on the success of NARS’ first NFT collection, “Orgasm, Experienced.”
“ODENTITY is the digital personification of Orgasm’s award-winning, highly-coveted peachy-pink shade, and we are excited to pay homage to this brand icon in such a unique way. Boss Beauties shares our passion for empowering women and was an ideal partner to help expand access to web3 as one of the premiere female-led web3 communities.” said Gabrielle Archambault, Executive Director, Global Digital Innovation & Media at NARS.
To learn more about the collection and the brands, you may visit the official NARS x Boss Beauties collaboration website.
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Vineet is a storyteller based in Mumbai. Having previously worked for various web2 organizations as a journalist, instructional designer, and event manager, he got into blockchain in early 2021. As a musician by passion, he fell in love with the digital megastructures building the future of art and creativity. He believes that web3 unlocks creativity at a higher level, and works towards onboarding music projects to the space.
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