Entertainment <\/p>\n
\n\tAs Hollywood continues to assess its new normal amid ongoing M&A <\/a>and the general upheaval of the entertainment industry, support staff is particularly susceptible to layoffs, changing priorities and ever-shifting org charts. This has left assistants, coordinators and other entry-level staffers with more work and limited options for upward mobility, as the education and mentorship, usually are hallmarks of these early career positions, get moved to the back burner.<\/p>\n \n\tNow, a new company, whose co-founders include the creator of the popular Assistants vs Agents<\/a> (AvA) Instagram-turned-media brand Warner Bailey, is looking to streamline duties that are often tasked to entry-level employees to alleviate some of this workload. In success, it will allow more time for these workers to focus on career growth, while enabling their companies to move through necessary backend operations with ease and offer insight into untapped or overlooked internal data. <\/p>\n \n\tLoyd, founded by Ryan McCaffrey, Vince Morales and Bailey, is described as an \u201cintelligent workspace for the global entertainment industry and creator economy.\u201c According to the co-founders, the entertainment industry is propped up by a variety of fragmented, antiquated systems that no longer keep up with the pace of Hollywood dealmaking and workflow. Loyd (stylized as loyd) was built to simplify the day-to-day work of entertainment, from scheduling to deal tracking to cross-team coordination, allowing for everything in a single location. <\/p>\n \n\t\u201cI built AvA because I believed the people powering the entertainment industry behind the scenes deserved greater access and opportunity. Loyd is the next chapter of that mission: giving them the tools to turn their relationships, knowledge, and ambition into career growth,\u201c says Bailey, who serves as Loyd\u2019s President, in a statement to THR<\/em>. To help build the suite of tools, Bailey, who began his career in the WME mailroom, drew on his decade of listening to and interacting with large swaths of Hollywood\u2019s assistant class. \u201cHollywood isn\u2019t dead; it just needed Loyd.\u201d<\/p>\n \n\t\u201cWith the invention of email, the mailroom went from moving physical mail to moving information across databases and casting grids. Because systems don\u2019t talk to each other, the individual is responsible for being the manual link between them,\u201c explains McCaffrey, whose background is in tech startups including Robinhood and AI finance outfit Hebbia. He will act as Loyd\u2018s CTO, having most recently worked at Warner Music Group, where he says he got a firsthand view of the technical problems in the music industry.<\/p>\n \n\tMcCaffrey adds: \u201cWe\u2019re building Loyd to help with the parts of the job that scale with volume rather than judgment, so entertainment professionals no longer need to be the switchboard stuck between the disparate systems, but can instead focus on the work that actually builds their careers.\u201d<\/p>\n \n\tMorales, who will serve as CEO, started his Hollywood career in the UTA mailroom, later working across motion picture talent and music departments before landing at the agency\u2019s venture fund and studio. He says, \u201cToday, Loyd works with some of the most respected agencies, labels, and media companies in the global entertainment industry. They trust us because we know how this industry operates, we\u2019ve experienced the same problems, and we have a deep understanding of the technology to build them the tools they should\u2019ve had years ago. Loyd is built by the industry, for the industry, and backed by it.\u201d<\/p>\n