{"id":932907,"date":"2026-09-09T07:16:32","date_gmt":"2026-09-09T12:16:32","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/09\/09\/shopmy-google-and-wordpress-are-among-this-years-digiday-technology-awards-finalists\/"},"modified":"2026-09-09T07:16:32","modified_gmt":"2026-09-09T12:16:32","slug":"shopmy-google-and-wordpress-are-among-this-years-digiday-technology-awards-finalists","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/09\/09\/shopmy-google-and-wordpress-are-among-this-years-digiday-technology-awards-finalists\/","title":{"rendered":"ShopMy, Google and WordPress are among this year\u2019s Digiday Technology Awards finalists"},"content":{"rendered":"<div id=\"article-wrapper\">\n<div>\n<div>\n<p><span>By <a href=\"https:\/\/digiday.com\/author\/digiday-awards\/\">Digiday Awards<\/a><\/span> \u00a0\u2022\u00a0 <span>September 8, 2026<\/span> \u00a0\u2022<\/p>\n<\/div>\n<p><img width=\"1030\" height=\"579\" src=\"https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2025\/07\/DTA-banner-1280x720-1.jpg?w=1030&#038;h=579&#038;crop=1\" alt decoding=\"async\" fetchpriority=\"high\"  >        <\/p>\n<\/p><\/div>\n<div>\n<p>This year\u2019s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities.\u00a0<\/p>\n<p>Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new ways to make those systems more responsive to both evolving consumer behavior and the demands of AI-driven discovery.<\/p>\n<div id=\"piano-meter-offer\">\n<p>WordPress earned a finalist spot in the Best Content Management System category for its WordPress VIP platform. The platform is helping organizations rethink the role of the CMS as AI reshapes how audiences discover information. In partnership with Pew Research Center, WordPress VIP transformed Pew\u2019s CMS into infrastructure designed for machine readability and attribution, making its research easier for AI systems to discover and interpret. The work demonstrated how the CMS is evolving beyond a publishing tool into a strategic foundation for AI-driven discovery, development and content operations.<\/p>\n<p>ShopMy, which is nominated for Best E-Commerce Technology, used first-party audience signals and creator-led curation to build a different model for digital commerce and product discovery. Its shopping app connected consumers with creators they trusted and allowed them to follow curated collections, save products and make purchases directly within the platform. This gives brands a direct channel to high-intent shoppers while creating additional monetization opportunities for creators, illustrating how technology can use audience data to strengthen the connection between discovery and purchase without relying entirely on algorithmic recommendations.<\/p>\n<p>Google is a finalist for Best Sell-Side Programmatic Platform for its work with The Guardian. Using Google Ad Manager, The Guardian applied first-party signals to improve audience addressability and monetization while simplifying its programmatic supply chain in a post-cookie environment. The resulting gains in signal coverage, revenue and operational performance pointed to a broader industry shift: privacy-compliant technology is increasingly expected to improve business outcomes rather than simply replace legacy targeting methods.<\/p>\n<div>\n<p>Together, this year\u2019s finalists represent a technology industry moving from adaptation toward reinvention. As AI, privacy and changing audience behaviors continue to reshape digital media and commerce, these companies offer a glimpse of how the infrastructure beneath the internet may evolve next.<\/p>\n<p>Stay tuned for the reveal of this year\u2019s winners. In the meantime, check out the full shortlist below.<\/p>\n<p><strong>Best Affiliate Marketing Platform<\/strong><br \/>NucleusLinks Drives 129% Affiliate Revenue Uplift for Zilch<br \/>The CJ Platform<br \/>Sally Beauty, impact.com &#038; Tombras Drive Affiliate Growth<br \/>Superfiliate<\/p>\n<p><strong>Best Agentic AI Tool \u2013 NEW<\/strong><br \/>FERM\u00c0T \u2013 Agentic Commerce Platform<br \/>Uma, Upwork\u2019s Mindful AI<br \/>Seel<br \/>Search Atlas: The First Agentic AI Marketing Platform<br \/>Flipkart Commerce Cloud \u2013 Agentic Commerce Suite<br \/>PubMatic AgenticOS: Autonomous Advertising Platform<\/p>\n<\/div>\n<p><strong>Best AI Platform<\/strong><br \/>Clinch\u2019s Flight Control: AI Content Orchestration Platform<br \/>Conversational AI Solves for Product Discovery for Onewheel<br \/>Rokt \u2013 AI-Powered Relevance at the Transaction Moment<br \/>Bria \u2013 Introducing the Controllable Visual AI Platform<br \/>Disney excites travelers using Cluep\u2019s AI Agent<br \/>WRITER &#038; Qualcomm: A New Standard for Brand Excellence<\/p>\n<p><strong>Best AI Tool<\/strong><br \/>Incubeta \u2013 Seamless Search<br \/>PMG \u2013 Alli Operating System<br \/>Conative AI: Inventory Planning for Modern Ecommerce<br \/>LTX \u2013 Launch of LTX-2.3<br \/>PolyAI &#038; SafeRide: The AI agent America\u2019s patients call<br \/>Blockboard \u2013 Launch of BlockVantage AI Campaign Tool<\/p>\n<p><strong>Best Alternative Identification Technology<\/strong><br \/>Mundial Media\u2019s Cadmus AI<br \/>PODiQ Identity by Consumable for Sonoro Intelligencia<br \/>Seedtag and Qatar Tourism: Privacy-First Global Campaign<br \/>Nexxen Discovery Drives Visitation for AOT<br \/>Intent IQ: Empowering Buy-Side &#038; Sell-Side Simultaneously<\/p>\n<p><strong>Best Attribution Tool<\/strong><br \/>Kroger Precision Marketing \u2013 PrecisionView 360<br \/>Digital Remedy Connects the Dots for Ski Resort<br \/>Spectrum Reach\u2019s MSA Drives Attribution for Matter Brothers<br \/>Max Connect Digital\u2019s Kudos AI<br \/>Mastercard Commerce Media<\/p>\n<p><strong>Best Automation Tools and\/or Platform<\/strong><br \/>Kevel Console + CoinGecko: Where Retail Media Runs Itself<br \/>NucleusLinks x Zilch: 129% Revenue Uplift Through Automation<br \/>Celtra Unifies McDonald\u2019s Creative Operations at Scale<br \/>Foam, part of Whalar Group<br \/>GetResponse -Automation and AI Recommendations<br \/>ThisIsWhyWithGoogle<\/p>\n<p><strong>Best Buy-Side Programmatic Platform<\/strong><br \/>AdRoll\u2019s Buy-Side Platform Powers Quint Revenue Growth<br \/>Nexxen DSP Drives Donor Growth for Direct Relief<br \/>Viant\u2019s Ad Platform Redefines CTV as a Growth Engine<br \/>Deploy by DSPolitical: Setting a New Standard for Politics<br \/>Blockboard \u2013 Development of Verified AI Media<br \/>Intent IQ\u2019s IDeal 360 for ID-less audience amplification<\/p>\n<p><strong>Best Content Creation Platform<\/strong><br \/>Digiday Media &#038; RHEI \u2013 Global Launch of Made for Creators<br \/>Bria Delivers Production-Ready Gen AI Content at Scale<br \/>swsh x Rolling Loud<br \/>Streamlabs Sponsorships Expands Brand Access for Creators<\/p>\n<p><strong>Best Content Management System<\/strong><br \/>WordPress VIP &#038; Pew Research Center Boost LLM Visibility<br \/>Contentstack Content Cloud<br \/>WMT Astra CMS Platform<br \/>Lastmile Retail \u2013 Leading Enterprise-Grade Local Marketing<\/p>\n<p><strong>Best Content Marketing Platform<\/strong><br \/>Celtra Boosts Siemens Content Production &#038; Performance<br \/>Realtor.com achieves 300% ROI with Knotch<br \/>Influencity<br \/>RAD Amplify, a RAD Intel Company<\/p>\n<p><strong>Best Customer Data Platform<\/strong><br \/>Amperity Powers New Look\u2019s Customer Data Transformation<br \/>Team Velocity \u2013 Apollo Platform<br \/>swsh x Rolling Stone<\/p>\n<p><strong>Best Data Management Platform<\/strong><br \/>LucidLink &#038; Sandwich \u2013 Automating Creative Production<br \/>Optable &#038; Unity \u2013 Unlocking Brand Demand for 256M Gamers<br \/>The Irish Times expands advertiser base with new technology<br \/>Rokt mParticle <br \/>Experian + American Home Shield Boost CPA efficiency by 18%<br \/>Permutive\u2019s AI-Powered DMP Delivers Real Results<\/p>\n<p><strong>Best Data Team<\/strong><br \/>Kroger Precision Marketing Data Team<br \/>Rise<\/p>\n<div>\n<p><strong>Best Digital Out-of-Home Advertising Technology<\/strong><br \/>Premium reach &#038; results: Bauer Media Outdoor x Lloyds Bank<br \/>HOPE Hydration <br \/>Big Happy &#038; Haverty\u2019s \u2013 Boosting Store Visits with 3D DOOH<br \/>Vistar Media &#038; Travel Texas: Inspiring Travel with 3D DOOH<\/p>\n<p><strong>Best Event Platform<\/strong><br \/>Cvent Event-Led Growth at Scale<br \/>RainFocus: Event Orchestration Across Customer Journeys<\/p>\n<\/div>\n<p><strong>Best In-Store Technology<\/strong><br \/>Endear &#038; GANNI: Driving In-Store Sales<br \/>Perfect Corp. &#038; Invoshop\u2019s AI Skin Analysis at Amazon Milan<br \/>Intel Retail Experience Tool (RXT)<\/p>\n<p><strong>Best Interactive Content Platform<\/strong><br \/>Genuin \u2013 Video Experience Infrastructure for the Open Web<br \/>Kaltura Agentic Avatar <br \/>Club Canela from Canela Media<br \/>Celtra Helps MPlus Deliver 6x Higher Ad Engagement<br \/>VIVERSE: Frictionless Discovery and Distribution for Devs<br \/>BrightLine &#038; Disney Advertising: State Farm\u00ae x FX\u2019s The Bear<\/p>\n<div>\n<p><strong>Best Location Data Platform<\/strong><br \/>Simpli.fi Turns Location Data Into Measurable Store Visits<br \/>Lastmile Retail \u2013 Leading Enterprise-Grade Local Marketing<\/p>\n<p><strong>Best Marketing Analytics Platform<\/strong><br \/>How Practix MMM Proved Linear TV\u2019s Financial Impact<br \/>Arimas integrated MMM takes agency partner to the next level<br \/>Adjust &#038; Praktika \u2013 Measurement &#038; Automation<br \/>Semrush Traffic &#038; Market<br \/>How Spectrum Reach Architect Optimizes Advertising Budgets<br \/>Realtor.com achieves 300% ROI with Knotch<\/p>\n<\/div>\n<p><strong>Best Marketing Automation Platform<\/strong><br \/>Omnisend: Ecommerce Email &#038; SMS Marketing Platform<br \/>Braze \u2013 Launch of BrazeAI Decisioning Studio<br \/>Ribeye: Automating Local Media Marketing<br \/>Clinch: The OS For Autonomous Advertising<br \/>LT.agency Cuts Campaign Update Time 98% with Fluency<br \/>U.S. Army \u2013 Army Marketing Cloud: Personalizing Recruitment<\/p>\n<p><strong>Best Measurement Solution<\/strong><br \/>Upwave, Proving Brand-Building Value<br \/>StatSocial \u2013 Turning Social Reach Into Sales Proof<br \/>Mastercard Media Measurement<br \/>myGaru \u2013 Telecom-Verified Ad Measurement<br \/>Epsilon PeopleCloud: Person-Based Measurement<br \/>Measured &#038; Free Fly \u2013 Proving Performance in CTV<\/p>\n<p><strong>Best Mobile Marketing Platform<\/strong><br \/>Adjust &#038; Virgin Mobile UAE \u2013 Mobile Marketing<br \/>Mintegral \u2013 Global Mobile Advertising Platform<br \/>Rokt mParticle <br \/>TrueDialog Business Texting Solution<br \/>Verve \u2013 Redefining CTV for Mobile Performance<\/p>\n<p><strong>Best Monetization Platform for Publishers<\/strong><br \/>Ad-Shield Restores Hidden Ad Inventory Lost To Dark Traffic<br \/>Primis: Monetizing Video at Scale for Publishers<br \/>Spectrum Reach &#038; Anoki AI: Good News Is Good for Business<br \/>Reinventing Publisher Revenue for Streaming<br \/>Maximizing revenue and defeating the spinning wheel on Live<br \/>Mediavine<\/p>\n<p><strong>Best Native Advertising Platform<\/strong><br \/>beehiiv ad network<br \/>adMarketplace &#038; Opera AI Deliver Intent-Based Monetization<br \/>The Grinch Steals Rides: McDonald\u2019s x Uber Advertising<\/p>\n<p><strong>Best Partner Clean Room<\/strong><br \/>Vault Data Clean Room<\/p>\n<p><strong>Best Personalization &#038; A\/B Testing Platform<\/strong><br \/>Omnisend: Ecommerce Email &#038; SMS Marketing Platform<br \/>Sightly x SkinPen: Cultural Intelligence For Skincare<br \/>Contentful x Docusign: Personalization at Scale<\/p>\n<p><strong>Best Sales Enablement Platform<\/strong><br \/>Seismic Enablement Cloud<br \/>Foam, part of Whalar Group<\/p>\n<div>\n<p><strong>Best Sell-Side Programmatic Platform<\/strong><br \/>BidsCube<br \/>DAZN &#038; Google\u2019s Hybrid Ad Monetization Engine for Sports<br \/>Intent IQ\u2019s Bid Enhancement for ID-less Monetization<br \/>Nexxen SSP Scales CTV Monetization for NEW ID<br \/>Google Ad Manager &#038; The Guardian \u2013 Curation at Scale<\/p>\n<p><strong>Best SEO Platform<\/strong><br \/>Semrush One \u2013 Semrush, an Adobe company<\/p>\n<\/div>\n<p><strong>Best Subscription Platform<\/strong><br \/>Subtext SMS Platform Powers Subscriber Engagement &#038; Growth<br \/>The Digital Vending Machine from Bango<\/p>\n<p><strong>Best Sustainable Ad Tech Platform<\/strong><br \/>DanAds &#038; Tripadvisor \u2013 Eco-Rewards in Ad Express<\/p>\n<div>\n<p><strong>Best Video Advertising Platform<\/strong><br \/>Turning Live Moments Into Measurable Outcomes<br \/>MNTN Launches QuickFrame AI<\/p>\n<p><strong>Best Video Management Platform<\/strong><br \/>Cloudinary Video Platform<br \/>ViewLift \u2013 Scalable VMS for Global Streaming<\/p>\n<\/div>\n<p><strong>Technology Founder of the Year<\/strong><br \/>Adam Singolda \u2013 Taboola<br \/>Andrew Casale \u2013 Index Exchange<br \/>Andr\u00e9s F\u00f3cil \u2013 WMT Digital<br \/>J Brooks \u2013 GlassView<br \/>Anda Gansca \u2013 Knotch<br \/>Mark Jablonowski \u2013 DSPolitical<\/p>\n<\/div><\/div>\n<div class id=\"latest_stories\">\n<div>\n<h3>\n                            <span>More in Awards<\/span><br \/>\n                        <\/h3>\n<\/p><\/div>\n<div>\n<div>\n<p><img width=\"439\" height=\"277\" src=\"https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2023\/05\/Group-10.png?w=439&#038;h=277&#038;crop=1\" alt decoding=\"async\" loading=\"lazy\"  ><\/p>\n<div>\n<h4>\n            <a id href=\"https:\/\/digiday.com\/media\/nfl-verizon-nbcuniversal-and-adobe-are-among-the-2026-digiday-content-marketing-awards-winners\/\" title=\"NFL, Verizon, NBCUniversal and Adobe are among the 2026 Digiday Content Marketing Awards Winners\"><br \/>\n                NFL, Verizon, NBCUniversal and Adobe are among the 2026 Digiday Content Marketing Awards Winners            <\/a><br \/>\n        <\/h4>\n<p>This year\u2019s Digiday Content Marketing Awards winners demonstrate how brands are shifting toward more authentic, community-driven approaches to content. By partnering with creators, experts and complementary brands, organizations are building trust while reaching audiences through more relevant storytelling. The winning work also highlights the rise of interactive experiences that move beyond traditional campaigns, creating opportunities [\u2026]<\/p>\n<\/p><\/div>\n<\/div>\n<div>\n<p><img width=\"439\" height=\"277\" src=\"https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2023\/05\/Group-10.png?w=439&#038;h=277&#038;crop=1\" alt decoding=\"async\" loading=\"lazy\"  ><\/p>\n<div>\n<h4>\n            <a id href=\"https:\/\/digiday.com\/media\/ford-amazon-prime-video-and-pokemon-are-among-the-2026-digiday-content-marketing-awards-finalists\/\" title=\"Ford, Amazon Prime Video and Pok\u00e9mon are among the 2026 Digiday Content Marketing Awards finalists\"><br \/>\n                Ford, Amazon Prime Video and Pok\u00e9mon are among the 2026 Digiday Content Marketing Awards finalists            <\/a><br \/>\n        <\/h4>\n<p>This year\u2019s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service niche audiences, while localization and multilingual content are helping brands connect with consumers worldwide. Finally, cross-platform strategies allow advertisers to [\u2026]<\/p>\n<\/p><\/div>\n<\/div>\n<div>\n<p><img width=\"439\" height=\"277\" src=\"https:\/\/digiday.com\/wp-content\/uploads\/sites\/3\/2026\/04\/FLA-banner-image.png?w=439&#038;h=277&#038;crop=1\" alt decoding=\"async\" loading=\"lazy\"  ><\/p>\n<div>\n<h4>\n            <a id href=\"https:\/\/digiday.com\/media\/uber-time-and-eos-are-2026-future-leader-awards-finalists\/\" title=\"Uber, Time and eos are 2026 Future Leader Awards finalists\"><br \/>\n                Uber, Time and eos are 2026 Future Leader Awards finalists            <\/a><br \/>\n        <\/h4>\n<p>The Future Leader Awards, presented by Digiday, Glossy and Modern Retail, recognize the next generation of leaders making a significant impact in their industry, with 10 years of experience or less.\u00a0 This year\u2019s finalists represent a new wave of leadership defined by forward-looking strategy and cross-functional execution. Their work is grounded in measurable outcomes, delivering [\u2026]<\/p>\n<\/p><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<p><a href=\"https:\/\/digiday.com\/media\/shopmy-google-and-wordpress-are-among-this-years-digiday-technology-awards-finalists\/?utm_campaign=digidaydis&#038;utm_medium=rss&#038;utm_source=general-rss\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Digiday Awards<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Digiday Awards \u00a0\u2022\u00a0 September 8, 2026 \u00a0\u2022 This year\u2019s Digiday Technology Awards finalists reflect an industry adapting to a rapidly changing digital landscape, with AI-ready infrastructure, first-party data, privacy and operational efficiency emerging as defining priorities.\u00a0 Across publishing, commerce and advertising, technology leaders are rethinking the systems that underpin digital experiences and finding new<\/p>\n","protected":false},"author":1,"featured_media":932908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[496,152309,46],"tags":[],"class_list":["post-932907","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google","category-shopmy","category-technology"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/932907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=932907"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/932907\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/932908"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=932907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=932907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=932907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}