{"id":931282,"date":"2026-09-01T23:24:19","date_gmt":"2026-09-02T04:24:19","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/09\/01\/thats-the-beauty-of-music-clash-meets-mind-enterprises\/"},"modified":"2026-09-01T23:24:19","modified_gmt":"2026-09-02T04:24:19","slug":"thats-the-beauty-of-music-clash-meets-mind-enterprises","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/09\/01\/thats-the-beauty-of-music-clash-meets-mind-enterprises\/","title":{"rendered":"\u201cThat\u2019s The Beauty Of Music!\u201d CLASH Meets Mind Enterprises"},"content":{"rendered":"

Music <\/p>\n

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Mind Enterprises <\/strong>have literally travelled from their kitchen table to Coachella. The Italian duo started broadcasting to the world during the pandemic, their DJ sets and live performances overhauling the Italo synth sound for a new generation.<\/p>\n

Since then, it\u2019s blown up. With their tucked in polo shirts and ever-present Negronis, the chain-smoking duo are the stuff of internet lore, providing instant non-plugged reaction memes in amongst their stellar analogue programming.<\/p>\n

Superb producers, Mind Enterprises prise open their sound still further on long-awaited debut album \u2018Negroni Love\u2019. Out now, it\u2019s a mission statement of continental cool, blending Italo, trance, and even the odd Baroque aspect to craft something utterly true to them.<\/p>\n

CLASH dialled \u2019em up fresh from a knockout Coachella performance to find out more.<\/p>\n

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How does it feel to have \u2018Negroni Love\u2019 out there in the world?<\/strong><\/p>\n

Yeah, we\u2019ve been preparing the ground for \u2018Negroni Love\u2019 for a long time. We started testing the songs in my kitchen last year. It\u2019s part of this viral moment from when I was writing the actual record.<\/p>\n

We\u2019ve been playing the songs for a while! We played in America at Coachella, so for me it feels like the record has been out already. But the final product is here now, and it\u2019s the last point of this long process \u2014 you know, it\u2019s a good feeling. It\u2019s not 0-100. It\u2019s been a slow process.<\/p>\n

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    You\u2019ve come a long way since those videos in your Barcelona kitchen \u2013 has it sunk in how far you\u2019ve travelled yet?<\/strong><\/p>\n

    Yeah, the last year has been crazy, so many changes, things have gone very very far, farther than I could possibly imagine \u2014 that\u2019s the beauty of music, you never know what could happen, and when things happen they go very quickly. At the moment we\u2019re touring a lot, maybe a bit too much, and so in a way, I still haven\u2019t processed what\u2019s happened in the last year, because since we went viral, we started playing and we\u2019ve been around and haven\u2019t stopped since. I will probably need a couple months\u2019 rest to really understand what\u2019s happening.\u00a0<\/p>\n

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    \u201cBalcony Groove\u201d by Mind Enterprises, the duo from Turin, Italy, Andrea Tirone and Roberto Conigliaro, who revived \u201980s and \u201990s Italo disco, keeps dropping iconic and hilarious memes! \ud83c\uddee\ud83c\uddf9\ud83d\udcbdpic.twitter.com\/eNnCtjugWC<\/a><\/p>\n

    \u2014 Mambo Italiano (@mamboitaliano__) January 23, 2026<\/a><\/p><\/blockquote>\n<\/div>\n<\/figure>\n

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    The videos have really blown up \u2013 what do you think people are attracted to in the clips?<\/strong><\/p>\n

    The videos are not very constructed, they\u2019re kind of spontaneous \u2014\u00a0you can tell they\u2019re two people just filming themselves in a kitchen or on a balcony. There\u2019s no production, so probably this lack of barriers is just us being, idk, real. I guess it\u2019s relatable, it\u2019s just a couple of friends having fun smoking & drinking, which is something everyone does. The aesthetic, as well as this sort of feeling of nostalgia for the 80s with the outfits and style, and I guess the music is as well, is\u00a0a big part of the recipe.<\/p>\n

    There\u2019s an amazing sense of humour within Mind Enterprises, but you\u2019ve also wicked producers and songwriters. Do you feel sometimes the comedic aspects over-shadows those?<\/strong><\/p>\n

    Sometimes people connect with us because of our sense of humour, style, and comedic elements, but then they stay for the music. I don\u2019t think these aspects battle against each other. They probably help because sometimes it\u2019s easier to break the ground with an outgoing fun approach\u201a but then you have to have the music behind to back it up.<\/p>\n

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    What is your studio set up? Are you all analogue?<\/strong><\/p>\n

    The studio is completely analogue. I use the computer as a tape machine basically, just to record tracks. The creative process is around synthesizers and drum machines and samplers. So my setup at the moment is that I have this Jupiter 6, this synth from 1983, and then I have a couple of relics from the 80s, plus an Akai sampler that is controlling, as a sequencer, all these machines. And my approach is that I mostly don\u2019t like to have too many synthesizers. I have a few of them, and I explore them deeply and get to the bone of them, and then I buy one here and there. I prefer to really work with a few instruments while knowing them very well.\u00a0<\/p>\n

    There are so many different influences on the album \u2013 even classical! \u2013 did you feel you had a point to prove?<\/strong><\/p>\n

    I wrote this record in around two months. It was very quick, at least for me, because if I think about it, sometimes it took me years to close a record in the past, but in this case, I was really not overthinking, which I think is the correct approach for me, just write songs and try to finish them as quickly as possible. <\/p>\n

    I guess the Instagram moment helped because we were testing the songs while I was writing them, and because they were doing quite well, I got a boost in confidence. I felt the direction was the right one and that I could finish the record quickly. Did I have to prove a point? Not really. I didn\u2019t really think about it too much, and the classical reference has always been there for me. I felt Italo Disco and baroque music have a point of contact, and it\u2019s something that I always tried to recreate. It was a very spontaneous record.<\/p>\n

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