{"id":930777,"date":"2026-08-30T18:14:51","date_gmt":"2026-08-30T23:14:51","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/30\/its-validation-that-we-create-value-for-business-industry-reacts-to-ipa-bellwether\/"},"modified":"2026-08-30T18:14:51","modified_gmt":"2026-08-30T23:14:51","slug":"its-validation-that-we-create-value-for-business-industry-reacts-to-ipa-bellwether","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/30\/its-validation-that-we-create-value-for-business-industry-reacts-to-ipa-bellwether\/","title":{"rendered":"&#8216;It\u2019s validation that we create value for business&#8217;: industry reacts to IPA Bellwether"},"content":{"rendered":"<div id=\"main\" role=\"main\">\n<article id=\"articleDetail\">\n<div id=\"articleMain\">\n<div>\n<header>\n<div>\n<p>Ad professinoals from VCCP, The Sun and Mediaplus, among others, comment on the latest doom-and-gloom-defying IPA Bellwether.<\/p>\n<p>                                by<br \/>\n                            Ben Bold\n                        <\/p>\n<\/p><\/div>\n<div id=\"articleImage\">\n<figure>\n            <img decoding=\"async\" src=\"https:\/\/cached.imagescaler.hbpl.co.uk\/resize\/scaleWidth\/952\/cached.offlinehbpl.hbpl.co.uk\/news\/OMC\/GettyImages-160616076.jpg\" alt=\"A couple of paper spreadsheets denotoing financial info and a calculator\"   data-cy=\"articleImage\"><br \/>\n        <\/figure>\n<\/p><\/div>\n<\/header><\/div>\n<div id=\"articleGate\">\n<header>\n<h2>Sign in to continue<\/h2>\n<\/header>\n<div>\n<section>\n<div id=\"loginOption\">\n<header>\n<header>\n<h3>Sign In<\/h3>\n<\/header>\n<\/header><\/div>\n<div id=\"registerOption\">\n<header>\n<h3>Register<\/h3>\n<\/header>\n<ul>\n<li>Limited free articles a month<\/li>\n<li>Free email bulletins<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.campaignlive.co.uk\/register\/\" target=\"_self\">Register Now<\/a><\/p>\n<\/div>\n<div 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