{"id":930264,"date":"2026-08-28T10:17:32","date_gmt":"2026-08-28T15:17:32","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/28\/why-marketers-should-measure-relationships-not-leads\/"},"modified":"2026-08-28T10:17:32","modified_gmt":"2026-08-28T15:17:32","slug":"why-marketers-should-measure-relationships-not-leads","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/28\/why-marketers-should-measure-relationships-not-leads\/","title":{"rendered":"Why marketers should measure relationships, not leads"},"content":{"rendered":"<p>Lead volume shows activity. Relationship-led metrics reveal if marketing improves pipeline quality, win rates, and long-term growth.<br \/>\nThe post Why marketers should measure relationships, not leads appeared first on MarTech&#8230;<br \/><a href=\"https:\/\/martech.org\/why-marketers-should-measure-relationships-not-leads\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Tanya Thorson<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lead volume shows activity. Relationship-led metrics reveal if marketing improves pipeline quality, win rates, and long-term growth. The post Why marketers should measure relationships, not leads appeared first on MarTech&#8230;<\/p>\n","protected":false},"author":1,"featured_media":930265,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76474,23044,192],"tags":[17423,12247],"class_list":["post-930264","post","type-post","status-publish","format-standard","has-post-thumbnail","category-marketers","category-measure","category-sports","tag-marketers","tag-measure"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/930264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=930264"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/930264\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/930265"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=930264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=930264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=930264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}