{"id":929180,"date":"2026-08-23T16:16:16","date_gmt":"2026-08-23T21:16:16","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/23\/winvia-entertainment-pencils-prize-draw-deal-with-aston-villa\/"},"modified":"2026-08-23T16:16:16","modified_gmt":"2026-08-23T21:16:16","slug":"winvia-entertainment-pencils-prize-draw-deal-with-aston-villa","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/23\/winvia-entertainment-pencils-prize-draw-deal-with-aston-villa\/","title":{"rendered":"Winvia Entertainment pencils prize draw deal with Aston Villa"},"content":{"rendered":"

Winvia’s partnership with Aston Villa marks the prize draw vertical’s further expansion in the UK, as a tool to engage sports fans. <\/strong><\/p>\n

\n

Winvia Entertainment, the London-listed prize-draw operator, has partnered with Premier League club Aston Villa to develop an official club-branded prize draw titled \u201cVilla Win\u201d.<\/p>\n

Winvia, which owns the prize-draw technology used by BOTB (Best of the Best), will develop and operate the \u201cVilla Win\u201d competition on behalf of Aston Villa.\u00a0<\/p>\n

The company will provide the technological platform, operational infrastructure and regulatory oversight necessary to deliver the prize draws.\u00a0<\/p>\n

These draws will give Aston Villa supporters opportunities to win club-themed prizes and unique fan experiences. The initiative is designed to boost fan engagement beyond matchdays while creating a new revenue stream for the football club.<\/p>\n

Winvia, which also operates a number of Romanian brands, listed on the London Stock Exchange <\/a>in November 2025. \u00a0It commenced trading<\/a>\u00a0on AIM, a sub-market of the LSE which is tailored to help smaller, riskier, or\u00a0high-growth companies secure capital.\u00a0<\/p>\n

\u2018Potential to scale\u2019<\/h3>\n

Winvia has highlighted that this represents the first major B2B deployment of its BOTB prize-draw system. The company will oversee operational, technical and compliance activities, running the competition in accordance with the Voluntary Code of Good Practice for Prize Draw Operators<\/a>.\u00a0<\/p>\n

Gil Barel, head of strategic partnerships and M&A of Winvia Entertainment, commented: \u201cAston Villa has a powerful brand and a highly engaged supporter base and has recognised the opportunity for prize draws to bring supporters together in a fun and engaging way.\u00a0<\/p>\n

\u201cWe are pleased to be working with the club to launch a new prize draw competition supported by our technology platform, operational capability and prize draw expertise.<\/p>\n

\u201cWe are confident that this model has the potential to scale across other clubs and sports organisations and become an increasingly important part of the group\u2019s long-term growth strategy over time.\u201d<\/p>\n

Future plans<\/h3>\n

Winvia will initially roll out the \u201cVilla Win\u201d prize draws to Aston Villa supporters in the UK, with ambitions to expand internationally.<\/p>\n

The company will manage the competition\u2019s ongoing operations. Both parties have stated that the revenue generated will contribute to the club\u2019s long-term development and community programmes.<\/p>\n

Winvia indicated that the partner-led deployment model is expected to become a significant component of its strategy following its recent IPO.<\/p>\n

Revenues generated can be reinvested\u00a0<\/h3>\n

Aston Villa has positioned the arrangement as a means to generate \u201cmore fan engagement opportunities\u201d and create additional funds to reinvest in club activities, including community programmes.\u00a0<\/p>\n

Francesco Calvo, the club\u2019s president of business operations, described the prize draws as a fresh avenue for interacting with supporters and supporting community initiatives.<\/p>\n

\u201cIt will not only allow us to interact with our supporters in a fun and different way, but any revenues generated can be reinvested in a number of ways including our many community schemes.\u201d<\/p>\n

Prize draw trends<\/h3>\n

The deal marks the prize draw vertical\u2019s expansion into new areas, including sports. It is gaining huge traction in the UK, with a trade body for the sector having been formed in July<\/a>. <\/p>\n

M&A in the sector has also been increasing, as earlier this year German lottery brokerage Zeal Network SE a<\/a>quired a 96.5% stake in UK prize draw operator SevenCanyon Limited.<\/p>\n

Currently the vertical is governed by a voluntary code put in place by the Department of Culture, Media and Sport (DCMS) in May.<\/p>\n

\u201cOne of the key advantages in the UK is that prize draws are not currently subject to Remote Gaming Duty,\u201d Jamie Pinner<\/a>, a senior leader at DrawHouse, recently told iGB.<\/p>\n

\u201cThat makes them a far more efficient revenue stream than sportsbook or casino products, at least for the time being.\u201d\u00a0\u00a0<\/p>\n

DrawHouse recently issued a warning to UK prize draw operators over potential changes in the treatment of VAT<\/a> by HM Revenue & Customs (HMRC).\u00a0<\/p>\n

The company believes that the reinterpretation of VAT rules could reduce operator margins by as much as 25%-30%, while also exposing businesses to sizeable retrospective tax bills.<\/p>\n

<\/p>\n

\"Kathryn<\/p>\n

<\/a><\/p>\n

\n

Kathryn Evans<\/a><\/h3>\n

Kathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan \u2013 long before Hollywood came calling.<\/p>\n<\/div>\n<\/div><\/div>\n

Kathryn Evans
Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Winvia’s partnership with Aston Villa marks the prize draw vertical’s further expansion in the UK, as a tool to engage sports fans. Winvia Entertainment, the London-listed prize-draw operator, has partnered with Premier League club Aston Villa to develop an official club-branded prize draw titled \u201cVilla Win\u201d. Winvia, which owns the prize-draw technology used by BOTB<\/p>\n","protected":false},"author":1,"featured_media":929181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1798,151931],"tags":[14293,151498],"class_list":["post-929180","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","category-winvia","tag-entertainment","tag-winvia"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/929180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=929180"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/929180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/929181"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=929180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=929180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=929180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}