{"id":927561,"date":"2026-08-16T15:19:12","date_gmt":"2026-08-16T20:19:12","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/16\/well-get-through-this-bear-market-says-ceo-of-bitcoin-treasury-company-strategy\/"},"modified":"2026-08-16T15:19:12","modified_gmt":"2026-08-16T20:19:12","slug":"well-get-through-this-bear-market-says-ceo-of-bitcoin-treasury-company-strategy","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/16\/well-get-through-this-bear-market-says-ceo-of-bitcoin-treasury-company-strategy\/","title":{"rendered":"\u2018We\u2019ll Get Through This Bear Market,\u2019 Says CEO of Bitcoin Treasury Company Strategy\u00a0"},"content":{"rendered":"<p>Bitcoins <\/p>\n<div data-td-block-uid=\"tdi_63\">\n<p>Bitcoin treasury company Strategy\u2019s CEO Phong Le brushed aside concerns investors may have about the Nasdaq-listed company selling its stash.\u00a0<\/p>\n<p><a href=\"https:\/\/www.cnbc.com\/video\/2026\/08\/03\/strategy-ceo-phong-le-expecting-strategy-to-outperform-bitcoin-in-next-years-bull-cycle.html\" target=\"_blank\" rel=\"noopener\">Speaking<\/a> on <em>CNBC <\/em>Monday, Le said that Strategy would continue doing what it\u2019s always done, and outperform Bitcoin during the next bull run.\u00a0<\/p>\n<p>Strategy (MSTR) on Monday <a href=\"https:\/\/bitcoinmagazine.com\/news\/strategy-sells-bitcoin-after-buying-pause\">revealed<\/a> that it had sold 1,638 Bitcoins for roughly $104.7 million, and bought back 912,143 shares of its preferred stock, STRC, for $81.2 million.<\/p>\n<p>The firm\u2019s stock is down nearly 40% year-to-date. It has shed nearly 80% of its value since it closed a record of nearly $474 in November 2024.\u00a0<\/p>\n<p>\u201cI think Bitcoin is going through a bear cycle right now, and some of that is external macroeconomic,\u201d Le said.\u00a0<\/p>\n<p>\u201cWe, as a company, went through this in 2022. We actively manage our capital structure, we rotate into Bitcoin, we sell Bitcoin when we need to, and we\u2019ll continue to do so \u2014 and we\u2019ll get through this bear market,\u201d he added.\u00a0<\/p>\n<p>Strategy started buying Bitcoin in August 2020 as a way to generate better returns for its shareholders during the COVID-19 pandemic and hedge against inflation. It <a href=\"https:\/\/www.strategy.com\/btc\" target=\"_blank\" rel=\"noopener\">now has<\/a> 842,138 coins worth $53.8 billion, making it the biggest corporate holder of the asset.\u00a0<\/p>\n<p>The idea is that investors can buy its shares to gain heightened exposure to the leading cryptocurrency without having to buy and hold digital coins themselves.<\/p>\n<p>Strategy was aggressively buying Bitcoin week after week but hasn\u2019t bought any in six weeks. In the company\u2019s quarterly earnings last week, it <a href=\"https:\/\/bitcoinmagazine.com\/news\/bitcoin-treasury-strategy-posts-loss\">posted<\/a> a $8.22 billion loss for the second quarter of 2026.\u00a0<\/p>\n<p>Still, Le said the company\u2019s current paper loss wasn\u2019t important for the time being, and that next year, the company\u2019s stock would soar again.\u00a0<\/p>\n<p>\u201cWe\u2019re the J.P. Morgan of the crypto economy, so whether we sell 1,000 Bitcoin out of 840,000 to me is irrelevant to the conversation,\u201d Le said.\u00a0<\/p>\n<p>\u201cThe conversation is what is our role in Bitcoin, and are we adding Bitcoin per share overall to our shareholders, and are we creating value? I think that\u2019s an unequivocal yes.\u201d<\/p>\n<\/p><\/div>\n<div data-td-block-uid=\"tdi_75\">\n<p><a href=\"https:\/\/bitcoinmagazine.com\/authors\/mathewdisalvo\" title=\"Mathew Di Salvo\"><img loading=\"lazy\" title=\"bitcoins\" alt=\"bitcoins Mathew Di Salvo\" height=\"117\" width=\"117\" src=\"https:\/\/cdn-ileamcn.nitrocdn.com\/BngESKHdyFjXuZbvyAhEMmtQtwLKSKkU\/assets\/images\/optimized\/rev-889f5ea\/bitcoinmagazine.com\/wp-content\/uploads\/2026\/07\/cropped-Mathew-Di-Salvo-scaled-1.jpeg 2x\" nitro-lazy-src=\"https:\/\/cdn-ileamcn.nitrocdn.com\/BngESKHdyFjXuZbvyAhEMmtQtwLKSKkU\/assets\/images\/optimized\/rev-889f5ea\/bitcoinmagazine.com\/wp-content\/uploads\/2026\/07\/cropped-Mathew-Di-Salvo-scaled-1.jpeg\" decoding=\"async\" nitro-lazy-empty id=\"MTE1NTozMDYw-1\" data-nitro-empty-id=\"MTE1NTozMDYw-1\" previous-src=\"data:image\/svg+xml;base64,PHN2ZyB2aWV3Qm94PSIwIDAgMTUxOSAxNTIwIiB3aWR0aD0iMTUxOSIgaGVpZ2h0PSIxNTIwIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/p>\n<div>\n<p><a href=\"https:\/\/bitcoinmagazine.com\/authors\/mathewdisalvo\">Mathew Di Salvo<\/a><\/p>\n<p>Mathew is a reporter who&#8217;s covered the space since 2019, reporting on everything from Salvadoran president Nayib Bukele&#8217;s Bitcoin bet to crypto exchange FTX&#8217;s bankruptcy.<\/p>\n<\/div>\n<\/div>\n<p> Mathew Di Salvo <a href=\"https:\/\/bitcoinmagazine.com\/news\/strategy-to-get-through-bitcoin-bear-market\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bitcoin treasury company Strategy\u2019s CEO Phong Le brushed aside concerns investors may have about the Nasdaq-listed company selling its stash.\u00a0 Speaking on CNBC Monday, Le said that Strategy would continue doing what it\u2019s always done, and outperform Bitcoin during the next bull run.\u00a0 Strategy (MSTR) on Monday revealed that it had sold 1,638 Bitcoins for<\/p>\n","protected":false},"author":1,"featured_media":927562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3327,2971],"tags":[11476],"class_list":["post-927561","post","type-post","status-publish","format-standard","has-post-thumbnail","category-through","category-well","tag-bitcoins"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/927561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=927561"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/927561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/927562"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=927561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=927561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=927561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}