{"id":925327,"date":"2026-08-06T17:12:17","date_gmt":"2026-08-06T22:12:17","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/06\/openai-ad-experiment-could-change-what-happens-after-the-click\/"},"modified":"2026-08-06T17:12:17","modified_gmt":"2026-08-06T22:12:17","slug":"openai-ad-experiment-could-change-what-happens-after-the-click","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/06\/openai-ad-experiment-could-change-what-happens-after-the-click\/","title":{"rendered":"OpenAI ad experiment could change what happens after the click"},"content":{"rendered":"<div id=\"article-content\" data-bs-spy=\"scroll\" data-bs-target=\"#tocList\" data-bs-offset=\"0\" tabindex=\"0\">\n<div>\n<article id=\"mainContent\">\n<div>\n<h2 itemprop=\"alternativeHeadline\">ChatGPT ads appear to launch business-specific AI agent that answers questions, recommends products, and captures leads.<\/h2>\n<div>\n<p>\n\t\t\t\t\t\t\t\tPublished on August 4, 2026 \u2022<br \/>\n\t\t\t\t\t\t\t\tLast updated on August 4, 2026 \u2022<br \/>\n\t\t\t\t\t\t\t\t2 minutes read\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div itemprop=\"articleBody\">\n<div id=\"article-toc\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/martech.org\/#TableOfContents\" role=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"http:\/\/martech.org\/#TableOfContents\" aria-controls=\"TableOfContents\" aria-expanded=\"false\" aria-label=\"Toggle Table of Contents\"><\/p>\n<h3>Table of Contents<\/h3>\n<p>\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n<h3>Table of Contents<\/h3>\n<\/p><\/div>\n<div id=\"centerColumn\">\n<div id=\"articleContent\">\n<p>OpenAI appears to be experimenting with a new ChatGPT advertising format that replaces the traditional destination website with a conversational AI agent tailored to each business.<\/p>\n<p>Instead of sending users to a landing page, clicking an ad would open a business-specific ChatGPT conversation equipped to answer questions, surface products, and capture leads. So, OpenAI is laying the groundwork for what could be a fundamentally different type of online advertising.<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg\" alt=\"ChatGPT Ads New Type\" data-old-src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%200%200'%3E%3C\/svg%3E\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2026\/07\/ChatGPT-ads-new-type.jpeg\"><\/figure>\n<p>The workflow appears to have three key components:<\/p>\n<ul>\n<li><strong>Business profiling.<\/strong>\u00a0ChatGPT first crawls a company\u2019s website to automatically generate a business profile. That profile includes common customer questions, support information, and general context about the business.<\/li>\n<li><strong>Business agent creation<\/strong>. Advertisers can then configure a business agent using custom instructions. The agent combines the generated business profile with additional data sources, including product feeds, Model Context Protocol (MCP) tools for live business data, and custom lead-generation forms.<\/li>\n<li><strong>Agent-powered campaigns<\/strong>. Rather than directing traffic to a website URL, advertisers launch campaigns that point users directly into conversations with the business agent.<\/li>\n<\/ul>\n<p>The underlying technology appears to be the same foundation that powers Custom GPTs.<\/p>\n<p><a href=\"https:\/\/www.semrush.com\/enterprise\/seo\/?utm_campaign=ic_mt_0101enterprise&#038;utm_source=martech.org&#038;utm_medium=referral\" target=\"_blank\"><\/p>\n<div>\n<div>\n<p>\n        10X your SEO with <span>Semrush for Enterprise<\/span>.\n      <\/p>\n<p id=\"semrush-one-subhead\">\n        The world\u2019s most powerful SEO platform, purpose-built for Enterprise.\n      <\/p>\n<\/p><\/div>\n<p><span id=\"semrush-one-cta\">Request demo<\/span>\n    <\/p>\n<\/p><\/div>\n<p>    <\/a><\/p>\n<p><strong>Why we care<\/strong>. For decades, digital advertising has followed the same basic pattern: an ad generates a click, and the click opens a webpage. This model flips that paradigm. The conversation, not the website, becomes the destination.<\/p>\n<p>That could allow businesses to answer customer questions immediately, recommend products, schedule appointments, troubleshoot issues, or qualify sales leads before a user ever visits a traditional website.<\/p>\n<p>These capabilities appear to be available today in the ChatGPT Ads Manager for a limited group of advertisers. The end-user experience has not yet been widely observed, so it\u2019s unclear exactly how these ads will appear inside ChatGPT or how prominently they\u2019ll be surfaced.<\/p>\n<p>Still, the underlying infrastructure suggests that OpenAI is actively exploring chatbot-native advertising, in which a click launches an AI business representative rather than a webpage.<\/p>\n<p>This new ad type option was spotted by Entrepreneur Juozas Kaziuk\u0117nas, who shared it on\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7488571152357810176\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.<\/p>\n<\/div>\n<hr>\n<p>\n            <em>MarTech is owned by <a href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow\" target=\"_blank\">Semrush<\/a>. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of <a href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow\" target=\"_blank\">Semrush<\/a> Inc.<\/em>\n        <\/p>\n<div>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-22-at-2.19.55\u202fPM.png.webp\" alt=\"Constantine von Hoffman\" width=\"140\" height=\"140\" data-old-src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20140%20140'%3E%3C\/svg%3E\" data-lazy-src=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/Screenshot-2023-11-22-at-2.19.55\u202fPM.png.webp\">\t\t<\/p>\n<\/p><\/div>\n<p>Constantine von Hoffman is senior editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.<\/p>\n<p><a href=\"https:\/\/martech.org\/author\/constantine-von-hoffman\/\">View Author Profile<\/a>\n<\/p>\n<\/div>\n<div>\n<p>Google&#8217;s &#8220;preferred sources&#8221; feature\u00a0allows users to customize their search results by selecting news outlets they want to see more often in the &#8220;Top Stories&#8221; section.<\/p>\n<p><a href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&#038;gl=US&#038;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\">Add Martech Now<\/a>\n<\/p>\n<\/div>\n<div>\n<h4>Related Articles<\/h4>\n<div>\n<div>\n<p><a href=\"https:\/\/martech.org\/is-your-intent-data-being-sold-to-your-competitors\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2-600x338.png.webp\"   alt=\"data-theft2\" data-old-src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20338'%3E%3C\/svg%3E\" data-lazy-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2-800x450.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2-768x432.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2-1536x864.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2.png.webp 1920w\" data-lazy-src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2-600x338.png.webp\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tResearchers say software vendors routinely collect customer and business data and incorporate it into commercial products.\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/is-your-intent-data-being-sold-to-your-competitors\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<div>\n<p><a href=\"https:\/\/martech.org\/the-future-belongs-to-marketers-who-make-others-smarter\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer-600x338.png.webp\"   alt=\"evolution-of-a-marketer\" data-old-src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20338'%3E%3C\/svg%3E\" data-lazy-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer-800x450.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer-768x432.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer-1536x864.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer.png.webp 1920w\" data-lazy-src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer-600x338.png.webp\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tExperience isn&#8217;t losing value because of AI. It&#8217;s shifting from personal expertise to better decisions, stronger teams, and organizational impact.\n\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/the-future-belongs-to-marketers-who-make-others-smarter\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<div>\n<p><a href=\"https:\/\/martech.org\/ai-is-reshaping-marketing-teams-from-the-inside\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight-600x338.png.webp\"   alt=\"office-scene-with-glowing-connections-between-people-and-machines-governance-oversight\" data-old-src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20338'%3E%3C\/svg%3E\" data-lazy-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight-800x450.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight-768x432.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight-1536x864.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight.png.webp 1920w\" data-lazy-src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight-600x338.png.webp\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tAI&#8217;s biggest impact isn&#8217;t content creation. It&#8217;s breaking down silos, changing roles, and creating more integrated marketing organizations.\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/ai-is-reshaping-marketing-teams-from-the-inside\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<div>\n<p><a href=\"https:\/\/martech.org\/customers-dont-hate-ai-they-hate-self-serving-ai\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/clear-path-through-a-maze--600x338.png\"   alt=\"clear-path-through-a-maze-\" data-old-src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20338'%3E%3C\/svg%3E\" data-lazy-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/clear-path-through-a-maze--600x338.png 600w, https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/clear-path-through-a-maze--800x450.png 800w, https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/clear-path-through-a-maze--200x113.png 200w, https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/clear-path-through-a-maze--768x432.png 768w, https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/clear-path-through-a-maze-.png 1920w\" data-lazy-src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/clear-path-through-a-maze--600x338.png\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tEvery AI investment should make it easier for customers to accomplish what they came to do. Here&#8217;s how to evaluate whether it does.\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/customers-dont-hate-ai-they-hate-self-serving-ai\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div>\n<h4>Related Articles<\/h4>\n<div>\n<div>\n<p><a href=\"https:\/\/martech.org\/is-your-intent-data-being-sold-to-your-competitors\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2-600x338.png.webp\"   alt=\"data-theft2\" data-old-src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20338'%3E%3C\/svg%3E\" data-lazy-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2-800x450.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2-768x432.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2-1536x864.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2.png.webp 1920w\" data-lazy-src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/data-theft2-600x338.png.webp\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tResearchers say software vendors routinely collect customer and business data and incorporate it into commercial products.\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/is-your-intent-data-being-sold-to-your-competitors\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<div>\n<p><a href=\"https:\/\/martech.org\/the-future-belongs-to-marketers-who-make-others-smarter\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer-600x338.png.webp\"   alt=\"evolution-of-a-marketer\" data-old-src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20338'%3E%3C\/svg%3E\" data-lazy-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer-800x450.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer-768x432.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer-1536x864.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer.png.webp 1920w\" data-lazy-src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/08\/evolution-of-a-marketer-600x338.png.webp\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tExperience isn&#8217;t losing value because of AI. It&#8217;s shifting from personal expertise to better decisions, stronger teams, and organizational impact.\n\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/the-future-belongs-to-marketers-who-make-others-smarter\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<div>\n<p><a href=\"https:\/\/martech.org\/ai-is-reshaping-marketing-teams-from-the-inside\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight-600x338.png.webp\"   alt=\"office-scene-with-glowing-connections-between-people-and-machines-governance-oversight\" data-old-src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20338'%3E%3C\/svg%3E\" data-lazy-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight-600x338.png.webp 600w,https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight-800x450.png.webp 800w,https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight-200x113.png.webp 200w,https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight-768x432.png.webp 768w,https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight-1536x864.png 1536w,https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight.png.webp 1920w\" data-lazy-src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/office-scene-with-glowing-connections-between-people-and-machines-governance-oversight-600x338.png.webp\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tAI&#8217;s biggest impact isn&#8217;t content creation. It&#8217;s breaking down silos, changing roles, and creating more integrated marketing organizations.\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/ai-is-reshaping-marketing-teams-from-the-inside\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<div>\n<p><a href=\"https:\/\/martech.org\/customers-dont-hate-ai-they-hate-self-serving-ai\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/clear-path-through-a-maze--600x338.png\"   alt=\"clear-path-through-a-maze-\" data-old-src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20338'%3E%3C\/svg%3E\" data-lazy-srcset=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/clear-path-through-a-maze--600x338.png 600w, https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/clear-path-through-a-maze--800x450.png 800w, https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/clear-path-through-a-maze--200x113.png 200w, https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/clear-path-through-a-maze--768x432.png 768w, https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/clear-path-through-a-maze-.png 1920w\" data-lazy-src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/02\/clear-path-through-a-maze--600x338.png\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tEvery AI investment should make it easier for customers to accomplish what they came to do. Here&#8217;s how to evaluate whether it does.\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/customers-dont-hate-ai-they-hate-self-serving-ai\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><a href=\"https:\/\/martech.org\/openai-ad-experiment-could-change-what-happens-after-the-click\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Constantine von Hoffman<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ChatGPT ads appear to launch business-specific AI agent that answers questions, recommends products, and captures leads. Published on August 4, 2026 \u2022 Last updated on August 4, 2026 \u2022 2 minutes read Table of Contents Table of Contents OpenAI appears to be experimenting with a new ChatGPT advertising format that replaces the traditional destination website<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-925327","post","type-post","status-publish","format-standard","category-business-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/925327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=925327"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/925327\/revisions"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=925327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=925327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=925327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}