{"id":925069,"date":"2026-08-05T17:12:17","date_gmt":"2026-08-05T22:12:17","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/05\/a-new-way-to-measure-customer-referrals\/"},"modified":"2026-08-05T17:12:17","modified_gmt":"2026-08-05T22:12:17","slug":"a-new-way-to-measure-customer-referrals","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/05\/a-new-way-to-measure-customer-referrals\/","title":{"rendered":"A New Way to Measure Customer Referrals"},"content":{"rendered":"<div>\n<div>\n<div>\n<p><a href=\"http:\/\/hbr.org\/topic\/subject\/sales-and-marketing\">Sales and marketing<\/a><\/p>\n<\/div>\n<div>\n<p><span> by <a href=\"http:\/\/hbr.org\/search?term=Gretchen Gavett\">Gretchen Gavett<\/a><\/span><\/p>\n<\/div>\n<p><span>August 4, 2026<\/span><\/p>\n<\/div>\n<div>\n<p><img decoding=\"async\" src=\"http:\/\/hbr.org\/resources\/images\/article_assets\/2025\/10\/Newsletter_TheInsider_feature.png\"   alt><\/p>\n<\/div>\n<div>\n<ul>\n<li><a aria-label=\"Post on Twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?&#038;original_referer=&#038;ref_src=twsrc%5Etfw&#038;related=twitterapi%2Ctwitter&#038;tw_p=tweetbutton&#038;url=\" target=\"_blank\" rel=\"noopener noreferrer\" data-analytics=\"share-on-x\"><span>Post<\/span><\/a><\/li>\n<li><\/li>\n<li><\/li>\n<li><\/li>\n<li><\/li>\n<\/ul>\n<p><dialog aria-labelledby=\"pdf-benefit-title\"><\/dialog><\/div>\n<div>\n<section>\n<h2>Summary.\u00a0\u00a0\u00a0<\/h2>\n<p><span><span><span>In the August 3, 2026, edition of <em>The Insider<\/em>, managing editor Gretchen Gavett highlights new research showing that referrals drive a disproportionate share of growth\u2014accounting for<\/span><\/span><\/span><span><\/span><\/section>\n<div>\n<p><a href=\"http:\/\/hbr.org\/2026\/08\/a-new-way-to-measure-customer-referrals?language=es\" data-analytics=\"lang-es\">Leer en espa\u00f1ol<\/a><a href=\"http:\/\/hbr.org\/2026\/08\/a-new-way-to-measure-customer-referrals?language=pt\" data-analytics=\"lang-pt\">Ler em portugu\u00eas<\/a><\/p>\n<\/div>\n<\/div>\n<div>\n<ul>\n<li><a aria-label=\"Post on Twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?&#038;original_referer=&#038;ref_src=twsrc%5Etfw&#038;related=twitterapi%2Ctwitter&#038;tw_p=tweetbutton&#038;url=\" target=\"_blank\" rel=\"noopener noreferrer\" data-analytics=\"share-on-x\"><span>Post<\/span><\/a><\/li>\n<li><\/li>\n<li><\/li>\n<li><\/li>\n<li><\/li>\n<\/ul>\n<p><dialog aria-labelledby=\"pdf-benefit-title\"><\/dialog><\/div>\n<p data-first-paragraph=\"true\"><em>The Insider is a <a href=\"http:\/\/hbr.org\/email-newsletters?movetile=insider\">weekly, subscriber-only newsletter<\/a>\u00a0where our managing editor curates HBR stories, research, and ideas that senior leaders shouldn\u2019t miss.<\/em><\/p>\n<div>\n<ul>\n<li><a aria-label=\"Post on Twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?&#038;original_referer=&#038;ref_src=twsrc%5Etfw&#038;related=twitterapi%2Ctwitter&#038;tw_p=tweetbutton&#038;url=\" target=\"_blank\" rel=\"noopener noreferrer\" data-analytics=\"share-on-x\"><span>Post<\/span><\/a><\/li>\n<li><\/li>\n<li><\/li>\n<li><\/li>\n<li><\/li>\n<\/ul>\n<p><dialog aria-labelledby=\"pdf-benefit-title\"><\/dialog><\/div>\n<div>\n<p><span>Read more on <a href=\"http:\/\/hbr.org\/topic\/subject\/sales-and-marketing?ab=articlepage-topic\"><strong>Sales and marketing<\/strong><\/a> or related topics <a href=\"http:\/\/hbr.org\/topic\/subject\/talent-management?ab=articlepage-topic\"><strong>Talent management<\/strong><\/a>, <a href=\"http:\/\/hbr.org\/topic\/subject\/organizational-culture?ab=articlepage-topic\"><strong>Organizational culture<\/strong><\/a> and <a href=\"http:\/\/hbr.org\/topic\/subject\/pricing-strategy?ab=articlepage-topic\"><strong>Pricing strategy<\/strong><\/a><\/span><\/p>\n<\/div>\n<\/div>\n<p><a href=\"http:\/\/hbr.org\/2026\/08\/a-new-way-to-measure-customer-referrals\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Gretchen Gavett<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales and marketing by Gretchen Gavett August 4, 2026 Post Summary.\u00a0\u00a0\u00a0 In the August 3, 2026, edition of The Insider, managing editor Gretchen Gavett highlights new research showing that referrals drive a disproportionate share of growth\u2014accounting for Leer en espa\u00f1ol Ler em portugu\u00eas Post The Insider is a weekly, subscriber-only newsletter\u00a0where our managing editor curates<\/p>\n","protected":false},"author":1,"featured_media":925070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,23044],"tags":[],"class_list":["post-925069","post","type-post","status-publish","format-standard","has-post-thumbnail","category-customer","category-measure"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/925069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=925069"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/925069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/925070"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=925069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=925069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=925069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}