{"id":924411,"date":"2026-08-03T02:13:22","date_gmt":"2026-08-03T07:13:22","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/03\/advertisers-may-finally-see-who-really-touches-their-bid-requests\/"},"modified":"2026-08-03T02:13:22","modified_gmt":"2026-08-03T07:13:22","slug":"advertisers-may-finally-see-who-really-touches-their-bid-requests","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/03\/advertisers-may-finally-see-who-really-touches-their-bid-requests\/","title":{"rendered":"Advertisers may finally see who really touches their bid requests"},"content":{"rendered":"<p>IAB Tech Lab&#8217;s proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request.<br \/>\nThe post Advertisers may finally see who really touches their bid requests appeared first on MarTech&#8230;<br \/><a href=\"https:\/\/martech.org\/advertisers-may-finally-see-who-really-touches-their-bid-requests\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Constantine von Hoffman<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAB Tech Lab&#8217;s proposed SupplyChain v1.1 update could give advertisers a clearer view of every company that touches a programmatic bid request. The post Advertisers may finally see who really touches their bid requests appeared first on MarTech&#8230;<\/p>\n","protected":false},"author":1,"featured_media":924412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39129,848,192],"tags":[21098,7325],"class_list":["post-924411","post","type-post","status-publish","format-standard","has-post-thumbnail","category-advertisers","category-finally","category-sports","tag-advertisers","tag-finally"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/924411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=924411"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/924411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/924412"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=924411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=924411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=924411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}