{"id":924068,"date":"2026-08-01T09:14:47","date_gmt":"2026-08-01T14:14:47","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/01\/x-offers-mention-boosts-to-premium-business-subscribers\/"},"modified":"2026-08-01T09:14:47","modified_gmt":"2026-08-01T14:14:47","slug":"x-offers-mention-boosts-to-premium-business-subscribers","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/08\/01\/x-offers-mention-boosts-to-premium-business-subscribers\/","title":{"rendered":"X offers Mention Boosts to Premium Business subscribers"},"content":{"rendered":"
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An article from<\/span>
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The feature allows brands to amplify organic customer call-outs and reviews, converting those posts into promotional campaigns.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

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\n This audio is auto-generated. Please let us know if you have feedback<\/a>.\n <\/p>\n<\/p><\/div>\n

X launched a new advertising option called <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Mentions Boost<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a>, which will let brands pay to increase the reach of any post mentioning them.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\"X<\/p>\n

As shown in this example image, when a brand is mentioned in an organic post by an X user, there will now be an option to boost that mention, converting customer endorsements into a paid campaign. Brands will be able to set a budget and determine the duration of each boost.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

As explained by X: \u201c<\/span><\/span><\/span><\/span><\/span><\/span><\/span>Designed specifically for advertisers and brands, the new capability lets marketers instantly promote authentic customer reviews and real-time conversations \u2014 then add custom CTA (call to action) buttons and destination URLs to convert those organic mentions into full performance campaigns, no extra creative necessary.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Organic mentions can be a powerful promotional tool. Indeed, LinkedIn recently <\/span><\/span><\/span><\/span><\/span><\/span>published data<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a> demonstrating that B2B buyers <\/span><\/span><\/span><\/span><\/span><\/span>were three times more likely to choose a brand that\u2019s been recommended by peers.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

As such, Mention Boosts could be a valuable addition to X promotions by capitalizing on the testimony of regular users to endorse brands and products.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

X said the update is an expansion of its <\/span><\/span><\/span><\/span><\/span><\/span><\/span>standard Boost option<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a>, which launched in September. The feature lets users increase the reach of their own posts with paid spend.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\"X<\/p>\n

To use X\u2019s Mention Boosts, brands will need to be signed up to X\u2019s<\/span><\/span><\/span><\/span><\/span><\/span> <\/span><\/span><\/span><\/span><\/span><\/span>Premium Business plan<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a>, which costs $200 per month for the basic plan.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

That means that brands need to be serious about marketing on X to have this option available, but for businesses that want to connect with X users, it\u2019s another consideration built into X\u2019s premium business subscription package.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n

Andrew Hutchinson
Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

An article from The feature allows brands to amplify organic customer call-outs and reviews, converting those posts into promotional campaigns. This audio is auto-generated. Please let us know if you have feedback. X launched a new advertising option called Mentions Boost , which will let brands pay to increase the reach of any post mentioning<\/p>\n","protected":false},"author":1,"featured_media":924069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151423,4568],"tags":[151422,5633],"class_list":["post-924068","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mention","category-offers","tag-mention","tag-offers"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/924068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=924068"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/924068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/924069"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=924068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=924068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=924068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}