{"id":920047,"date":"2026-07-15T15:12:43","date_gmt":"2026-07-15T20:12:43","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/07\/15\/base-markets-ceo-alex-kolpokchi-were-building-a-broker-that-puts-client-value-first\/"},"modified":"2026-07-15T15:12:43","modified_gmt":"2026-07-15T20:12:43","slug":"base-markets-ceo-alex-kolpokchi-were-building-a-broker-that-puts-client-value-first","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/07\/15\/base-markets-ceo-alex-kolpokchi-were-building-a-broker-that-puts-client-value-first\/","title":{"rendered":"Base Markets CEO Alex Kolpokchi: “We’re Building a Broker That Puts Client Value First”"},"content":{"rendered":"
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Can a new broker stand out in one of the world’s most competitive industries without relying on bonuses, flashy marketing or expensive promotions?<\/p>\n

In this interview with Yam Yehoshua, Chief Editor at Finance Magnates, Alex Kolpokchi, Co-Founder and CEO of Base Markets, explains why he believes the answer is yes.<\/p>\n

Drawing on more than a decade of experience at leading brokers including IG and Pepperstone, Kolpokchi shares how those experiences shaped the vision behind Base Markets and why the company is taking a different path from many firms entering the retail trading market.<\/p>\n

From Industry Experience to Building Base Markets<\/strong><\/h2>\n

Kolpokchi’s career began at IG in London before moving to Pepperstone, where he spent several years helping grow the business, most recently leading operations across the Middle East.<\/p>\n

Rather than creating “just another broker,” he saw an opportunity to build a company around long-term trust and professionalism.<\/p>\n

“I felt like I could set up a broker that’s not just yet another broker that does the same thing that everyone else is doing.”<\/p><\/blockquote>\n

According to Kolpokchi, the goal is to build a business with strong values from day one, focusing on credibility instead of short-term marketing tactics.<\/p>\n

A Different Approach to Winning Clients<\/h2>\n

The retail trading industry is highly competitive, with many brokers competing through promotions, bonuses and aggressive acquisition campaigns.<\/p>\n

Base Markets is taking a different route.<\/p>\n

Instead of investing heavily in attention-grabbing campaigns, the company says it prefers to keep costs low and pass that value back to clients through better trading conditions and execution.<\/p>\n

“We’re really trying to build something that’s credible and puts the value that clients get first.”<\/p><\/blockquote>\n

The company describes itself as a “no-nonsense broker,” aiming to attract traders who value execution quality, pricing and service over promotional offers.<\/strong><\/p>\n

Building the Platform Around Real Client Feedback<\/strong><\/h2>\n

Rather than launching with a full marketing campaign, Base Markets spent its first months operating quietly while collecting feedback from early clients.<\/p>\n

This soft launch allowed the team to identify improvements based on real trading activity instead of internal testing alone.<\/p>\n

Kolpokchi believes this approach has helped refine both the platform and the client experience before expanding to a wider audience.<\/p>\n

What Does Trust Really Mean?<\/strong><\/h2>\n

Trust is one of the industry’s most frequently used words, but Kolpokchi believes it comes down to something simple.<\/p>\n

“Trust is really just doing what you said you would do.”<\/p><\/blockquote>\n

He argues that brokers should avoid making promises they cannot keep and instead communicate clearly with clients about what is possible.<\/p>\n

The same philosophy applies to execution quality and customer service, where consistency matters more than marketing claims.<\/p>\n

Keeping the Human Touch<\/strong><\/h2>\n

As more financial firms introduce automation and AI-powered support, Base Markets wants to maintain direct relationships with clients.<\/p>\n

Kolpokchi says clients should be able to speak to real people rather than navigating multiple automated systems before receiving help.<\/p>\n

He also emphasises that commercial flexibility remains important, especially during the company’s early growth stage, allowing the business to respond to client requests and new ideas quickly.<\/p>\n

Long-Term Growth Over Short-Term Success<\/strong><\/h2>\n

When asked why Base Markets will still be around years from now, Kolpokchi pointed to three key areas:<\/p>\n