{"id":911352,"date":"2026-06-08T18:12:20","date_gmt":"2026-06-08T23:12:20","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/06\/08\/youtube-will-soon-let-you-buy-products-while-watching-videos-on-your-tv-more\/"},"modified":"2026-06-08T18:12:20","modified_gmt":"2026-06-08T23:12:20","slug":"youtube-will-soon-let-you-buy-products-while-watching-videos-on-your-tv-more","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/06\/08\/youtube-will-soon-let-you-buy-products-while-watching-videos-on-your-tv-more\/","title":{"rendered":"YouTube will soon let you buy products while watching videos on your TV, more"},"content":{"rendered":"<div>\n<figure>\n<p>\t<img width=\"1600\" height=\"800\" src=\"https:\/\/9to5google.com\/wp-content\/uploads\/sites\/4\/2019\/11\/youtube_android_tv_app_1.jpg?quality=82&#038;strip=all&#038;w=1600\" alt=\"youtube app android tv\"  decoding=\"async\" fetchpriority=\"high\"><br \/>\n\t<\/figure>\n<p>As a part of its latest <a href=\"https:\/\/blog.youtube\/news-and-events\/brandcast-2026-highlights\/\">Brandcast<\/a>, YouTube has announced new features for the platform including the ability to buy products you see in a video directly from your TV.<\/p>\n<p>Google <a href=\"https:\/\/blog.google\/products-and-platforms\/products\/youtube\/youtube-brandcast-2026-advertiser-updates\/\">is showcasing<\/a> a few new features coming to YouTube soon which are all designed around monetizing content on screen. This includes some AI, such as the ability to create videos with Gemini models, as well as \u201cCustom Sponsorships\u201d which will use AI to \u201cdynamically surface videos tailored to a brand\u2019s desired moment.\u201d<\/p>\n<p>The biggest two announcements here, though, are the ones that directly affect both viewers and creators.<\/p>\n<p>Starting with the former, \u201cBuy with Google Pay\u201d will allow viewers to purchase products seen (and tagged) in a video through their TV \u201cwith just two clicks.\u201d This leverages payment information stored in a viewer\u2019s Google account.<\/p>\n<p>The other big change is \u201cAffiliate Partnerships Boost,\u201d which benefits creators. This will allow brands to amplify content on YouTube that has tagged their products, with the creators then benefitting both from increased viewership <em>and<\/em> payouts from YouTube Shopping affiliate links.<\/p>\n<blockquote>\n<ul>\n<li><strong>Custom Sponsorships<\/strong>: Uses AI to dynamically surface videos tailored to a brand\u2019s desired moment.<\/li>\n<li><strong>Masthead with Custom Content Shelf<\/strong>: Enhances the YouTube masthead, allowing marketers to curate additional content alongside their hero creative on YouTube\u2019s most prominent placement.<\/li>\n<li><strong>Buy with Google Pay<\/strong>: Allows viewers to complete purchases directly on their CTV with just two clicks.<\/li>\n<li><strong>Affiliate Partnerships Boost:<\/strong>\u00a0Lets brands amplify organic content that their products are already tagged in (a win-win for Creators too, who earn with\u00a0<a href=\"https:\/\/blog.youtube\/creator-and-artist-stories\/youtube-shopping-expansion-500-subscribers\/\">YouTube Shopping<\/a>\u00a0affiliate links).<\/li>\n<li><strong>Multimodal Video Creation:<\/strong>\u00a0Uses Google\u2019s latest AI models including Gemini, Nano Banana, and Veo to move from creative brief to final production with just a few prompts.<\/li>\n<\/ul>\n<\/blockquote>\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"444\" src=\"https:\/\/9to5google.com\/wp-content\/uploads\/sites\/4\/2026\/05\/youtube-buy-with-google-pay.webp\" alt  ><\/figure>\n<h2 id=\"h-more-on-youtube\">More on YouTube:<\/h2>\n<ul>\n<li><a href=\"https:\/\/9to5google.com\/2026\/05\/08\/youtube-app-tv-sidebar-subscription-library-access\/\">YouTube app for Google TV, more revamps side menu with easier library access, recent channels [Gallery]<\/a><\/li>\n<li><a href=\"https:\/\/9to5google.com\/2026\/04\/29\/youtube-free-pip-global\/\">YouTube starts rolling out free picture-in-picture (PiP) globally on Android, iOS<\/a><\/li>\n<li><a href=\"https:\/\/9to5google.com\/2026\/04\/24\/youtube-ads-surface-in-subscriptions-feed-as-side-by-side-ads-hit-more-live-content\/\">YouTube ads surface in subscriptions feed as side-by-side ads hit more live content<\/a><\/li>\n<\/ul>\n<p><em><strong>Follow Ben:<\/strong>\u00a0<a href=\"https:\/\/twitter.com\/NexusBen\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter\/X<\/a>,\u00a0<a href=\"https:\/\/www.threads.net\/@nexusben\" target=\"_blank\" rel=\"noreferrer noopener\">Threads<\/a>, <a href=\"https:\/\/bsky.app\/profile\/nexusben.com\">Bluesky<\/a>, and\u00a0<a href=\"https:\/\/www.instagram.com\/nexusben\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/em><\/p>\n<p><a target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/9to5google.com\" aria-label=\"Add 9to5Google as a preferred source on Google\"><br \/>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/9to5google.com\/wp-content\/themes\/ninetofive\/dist\/images\/google-preferred-source-badge-dark.png\" alt=\"Add 9to5Google as a preferred source on Google\"><br \/>\n\t\t\t<img decoding=\"async\" src=\"https:\/\/9to5google.com\/wp-content\/themes\/ninetofive\/dist\/images\/google-preferred-source-badge-light.png\" alt=\"Add 9to5Google as a preferred source on Google\"><br \/>\n\t\t<\/a>\n\t<\/p>\n<div>\n<p><em>FTC: We use income earning auto affiliate links.<\/em> <a href=\"https:\/\/9to5mac.com\/about\/#affiliate\">More.<\/a><\/p>\n<\/div><\/div>\n<p><a href=\"https:\/\/9to5google.com\/2026\/05\/14\/youtube-buy-products-tv-brandcast-updates\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a part of its latest Brandcast, YouTube has announced new features for the platform including the ability to buy products you see in a video directly from your TV. Google is showcasing a few new features coming to YouTube soon which are all designed around monetizing content on screen. This includes some AI, such [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":911353,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[375,49,104640],"tags":[],"class_list":["post-911352","post","type-post","status-publish","format-standard","has-post-thumbnail","category-products","category-youtube","category-youtube-videos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/911352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=911352"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/911352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/911353"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=911352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=911352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=911352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}