{"id":910886,"date":"2026-06-06T15:12:51","date_gmt":"2026-06-06T20:12:51","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/06\/06\/mcdonalds-japan-rolls-out-saint-seiya-burgers\/"},"modified":"2026-06-06T15:12:51","modified_gmt":"2026-06-06T20:12:51","slug":"mcdonalds-japan-rolls-out-saint-seiya-burgers","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/06\/06\/mcdonalds-japan-rolls-out-saint-seiya-burgers\/","title":{"rendered":"McDonald&#8217;s Japan Rolls Out Saint Seiya Burgers"},"content":{"rendered":"<div id=\"maincontent\">\n<div id=\"page-title\">\n<p><small>posted on <time datetime=\"2026-05-14T23:00:00-04:00\"><strong>2026-05-14<\/strong> 23:00 EDT<\/time><\/small> by Ken Iikura-Gross<\/p>\n<\/div>\n<div id=\"content-zone\">\n<div>\n<hr>\n<p>  <instaread-player publication=\"animenewsnetwork\"><\/instaread-player><\/p>\n<hr>\n<div>\n<p><cite><a href=\"http:\/\/www.animenewsnetwork.com\/encyclopedia\/company.php?id=12807\">McDonald&#8217;s Japan<\/a><\/cite> teased a new collaboration with the <cite><a href=\"http:\/\/www.animenewsnetwork.com\/encyclopedia\/anime.php?id=429\">Saint Seiya<\/a><\/cite> <cite><a href=\"http:\/\/www.animenewsnetwork.com\/encyclopedia\/lexicon.php?id=70\">franchise<\/a><\/cite> on Wednesday by posting an image of the iconic circlet worn by <cite>Saint Seiya<\/cite> protagonist Pegasus Seiya with the caption, \u201cThis light\u2026 it&#8217;s Pegasus ___?!\u201d An image of Japan with four silhouetted <cite><a href=\"http:\/\/www.animenewsnetwork.com\/encyclopedia\/company.php?id=9012\">McDonald&#8217;s<\/a><\/cite> menu items followed the caption, \u201cThe chosen gourmet, assemble!\u201d<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"450\" alt=\"mcdonalds-saint-seiya\" src=\"http:\/\/www.animenewsnetwork.com\/thumbnails\/max600x600\/cms\/interest.3\/237324\/mcdonalds-saint-seiya.jpg\"><figcaption>Image via <a href=\"https:\/\/x.com\/McDonaldsJapan\/status\/2054396212355199218\" target=\"_blank\">x.com<\/a><\/figcaption><figcaption>\n<p>\u00a9\u8eca\u7530\u6b63\u7f8e\u30fb\u6771\u6620\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3<\/p>\n<\/figcaption><\/figure>\n<p>A handful of replies to the initial post poked fun at <cite>Saint Seiya<\/cite> with images from several live-action adaptations of the <cite>franchise<\/cite>, particularly the 1991 <i>Bandai Super Musical <cite>Saint Seiya<\/cite><\/i> starring the six members of idol group <cite><a href=\"http:\/\/www.animenewsnetwork.com\/encyclopedia\/people.php?id=42171\">SMAP<\/a><\/cite>. A separate joke reply features <cite><a href=\"http:\/\/www.animenewsnetwork.com\/encyclopedia\/anime.php?id=5074\">Yu-Gi-Oh! Duel Monsters<\/a><\/cite> character Pegasus J. Crawford wearing the circlet.<\/p>\n<p>The next day, <cite>McDonald&#8217;s Japan<\/cite> formally unveiled the <cite>Saint Seiya<\/cite> collaboration menu with burgers inspired by regional dishes: the Hokkaido Jaga Cheese Teriyaki (Hokkaido Potato Cheese Teriyaki), Nagoya Meibutsu Tebasakifu Kurogoma Juicy Chicken (Nagoya Chicken Wings-Style Black Pepper Juicy Chicken), and Hakata Mentai Butter Teriyaki (Hakata Marinated Roe Butter Teriyaki). The burgers will go on sale for a limited time beginning on May 20.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" alt=\"mcdonalds-saint-seiya-02\" src=\"http:\/\/www.animenewsnetwork.com\/thumbnails\/max600x600\/cms\/interest.3\/237324\/mcdonalds-saint-seiya-02.jpg\"><figcaption>Image via <a href=\"https:\/\/x.com\/McDonaldsJapan\/status\/2054683104946655341\" target=\"_blank\">x.com<\/a><\/figcaption><figcaption>\n<p>\u00a9\u8eca\u7530\u6b63\u7f8e\u30fb\u6771\u6620\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3<\/p>\n<\/figcaption><\/figure>\n<p><cite>McDonald&#8217;s Japan<\/cite> released four commercials for the collaboration, set to <cite>Saint Seiya<\/cite>&#8216;s opening theme song, \u201cPegasus Fantasy.\u201d The first commercial features all three of the limited-time burgers. The final three feature the burgers individually. Appropriately, comedian Seiya Ishikawa of the Shimofuri My\u014dj\u014d (literally, &#8220;Late Autumn Venus&#8221; but also a wordplay on marbled beef) duo stars in these ads:<\/p>\n<p><center><span><br \/>\n            <span><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/QtAS1xRvX00?si=F1MGLvZDrR1bXBwb\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/span><\/center><br \/><center><span><br \/>\n            <span><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/OYbfubK7jtc?si=m7LfREpmAVy3TsKg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/span><\/center><br \/><center><span><br \/>\n            <span><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/whblEZVr4tM?si=WR7wSa89OAM-BdV-\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/span><\/center><br \/><center><span><br \/>\n            <span><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/0a9z5unXiLg?si=cJCkx5eCf6Y-u5sc\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><\/span><\/center><\/p>\n<p><i>Sources: McDonld&#8217;s X\/<cite><a href=\"http:\/\/www.animenewsnetwork.com\/encyclopedia\/company.php?id=24886\">Twitter<\/a><\/cite> <a href=\"https:\/\/x.com\/McDonaldsJapan\/status\/2054396212355199218\" target=\"_blank\">account<\/a> (<a href=\"https:\/\/x.com\/McDonaldsJapan\/status\/2054486808755388551\" target=\"_blank\">Link 2<\/a>, <a href=\"https:\/\/x.com\/McDonaldsJapan\/status\/2054683104946655341\" target=\"_blank\">link 3<\/a>), <cite>McDonald&#8217;s Japan<\/cite>&#8216;s <cite><a href=\"http:\/\/www.animenewsnetwork.com\/encyclopedia\/company.php?id=8245\">You Tube<\/a><\/cite> <a href=\"https:\/\/www.youtube.com\/watch?v=QtAS1xRvX00\" target=\"_blank\">channel<\/a> (<a href=\"https:\/\/www.youtube.com\/watch?v=OYbfubK7jtc\" target=\"_blank\">link 2<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=whblEZVr4tM\" target=\"_blank\">link 3<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=0a9z5unXiLg\" target=\"_blank\">link 4<\/a>)<\/i><\/p>\n<\/div>\n<hr>\n<\/div>\n<p><a href=\"http:\/\/www.animenewsnetwork.com\/interest\/\">Interest homepage<\/a> \/ <a href=\"http:\/\/www.animenewsnetwork.com\/interest\/archive\" rel=\"archives\">archives<\/a>\n<\/p>\n<\/div><\/div>\n<p> Gaylene Center<br \/><a href=\"https:\/\/www.animenewsnetwork.com\/interest\/2026-05-14\/mcdonald-japan-rolls-out-saint-seiya-burgers\/.237324\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>posted on 2026-05-14 23:00 EDT by Ken Iikura-Gross McDonald&#8217;s Japan teased a new collaboration with the Saint Seiya franchise on Wednesday by posting an image of the iconic circlet worn by Saint Seiya protagonist Pegasus Seiya with the caption, \u201cThis light\u2026 it&#8217;s Pegasus ___?!\u201d An image of Japan with four silhouetted McDonald&#8217;s menu items followed<\/p>\n","protected":false},"author":1,"featured_media":910887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22487,5008],"tags":[5586,7030],"class_list":["post-910886","post","type-post","status-publish","format-standard","has-post-thumbnail","category-japan","category-mcdonalds","tag-japan","tag-mcdonalds"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/910886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=910886"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/910886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/910887"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=910886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=910886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=910886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}