{"id":909972,"date":"2026-06-02T15:13:18","date_gmt":"2026-06-02T20:13:18","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/06\/02\/brand-new-news-from-nestle-taokaenoi-sambazon-and-more-big-names\/"},"modified":"2026-06-02T15:13:18","modified_gmt":"2026-06-02T20:13:18","slug":"brand-new-news-from-nestle-taokaenoi-sambazon-and-more-big-names","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/06\/02\/brand-new-news-from-nestle-taokaenoi-sambazon-and-more-big-names\/","title":{"rendered":"Brand New: News from Nestle, TaoKaeNoi, SAMBAZON and more big names"},"content":{"rendered":"<article data-clarity-region=\"article\">\n<h2><a href=\"https:\/\/www.foodnavigator-asia.com\/Article\/2026\/04\/15\/nestle-backs-filtered-brews-as-next-major-coffee-trend\/\" target=\"_blank\" rel title=\"https:\/\/www.foodnavigator-asia.com\/Article\/2026\/04\/15\/nestle-backs-filtered-brews-as-next-major-coffee-trend\/\">Nestl\u00e9 backs filtered brews as next major coffee trend<\/a><\/h2>\n<p>Nestl\u00e9 predicts filtered coffee will see a surge that reflects rising consumer demand for cleaner flavours and innovative brews, especially in APAC<\/p>\n<p>\u201cWhat we have seen most recently is a rise in demand for filtered coffee compared to espresso-style coffee, especially among consumers who also fancy themselves as coffee aficionados as filtered coffee offers a lot more character and clearer flavour of the beans,\u201d Nestle Professional Senior Brand Manager Jing Wen Foo told FoodNavigator.<\/p>\n<p>\u201cEspresso is still going to remain a core product for the near future for many consumers, but those who are a bit more savvy and attuned to trends are looking for filter brews in order to round out their coffee experiences during the week.\u201d<\/p>\n<h2><a href=\"https:\/\/www.foodnavigator-asia.com\/Article\/2026\/04\/20\/taokaenoi-x-chen-zheyuan-taps-chinese-star-power-to-boost-seaweed-snack-growth\/\" target=\"_blank\" rel title=\"https:\/\/www.foodnavigator-asia.com\/Article\/2026\/04\/20\/taokaenoi-x-chen-zheyuan-taps-chinese-star-power-to-boost-seaweed-snack-growth\/\">TaoKaeNoi taps Chinese celebrity star power to boost seaweed snack growth<\/a><\/h2>\n<p>Thailand\u2019s TaoKaeNoi has appointed Chinese celeb Chen Zheyuan as its global ambassador, tapping rising demand for Asian snacks and building a healthy positioning<\/p>\n<p>Seaweed snack brand TaoKaeNoi is positioning itself in the healthy snack category through two strategies \u2013 hyperlocalisation (adapting products to local tastes and behaviours) and cultural synergy (building meaningful connections through globally relevant ambassadors).<\/p>\n<p>\u201cThe partnership with Chen Zheyuan represents more than a collaboration \u2013 it reflects a shared vision. His dedication, passion, and positive energy closely mirror TaoKaeNoi\u2019s brand DNA \u2026 This alignment marks a step forward in evolving TaoKaeNoi from a beloved snack brand into a Global Lifestyle Brand,\u201d TaoKaeNoi said via a formal statement. <\/p>\n<h2><a href=\"https:\/\/www.foodnavigator-asia.com\/Article\/2026\/03\/30\/acai-leader-sambazon-eyes-japan-middle-east-to-drive-next-growth-phase\/\" target=\"_blank\" rel title=\"https:\/\/www.foodnavigator-asia.com\/Article\/2026\/03\/30\/acai-leader-sambazon-eyes-japan-middle-east-to-drive-next-growth-phase\/\">A\u00e7ai leader SAMBAZON eyes Japan, Middle East to drive next growth phase<\/a><\/h2>\n<p>World\u2019s largest a\u00e7a\u00ed brand SAMBAZON is building on rapid growth in Japan and the Middle East to establish a\u00e7a\u00ed as a lifestyle in the region<\/p>\n<p>The price of a\u00e7a\u00ed remains at a premium level as this needs to be handpicked and processed quickly to avoid spoilage and wastage, leading to many unresolved supply chain and logistics challenges.<\/p>\n<p>\u201cA\u00e7a\u00ed is a wild crop that grows in the middle of the jungle, and apart from needing to be handpicked by climbing up 20-metre tall trees, it is also very sensitive to temperature changes and needs to be processed within 48 hours or less,\u201d SAMBAZON Senior Business Director of Global Business Development Maira Wong told us at the recent Gulfood 2026 show in Dubai.<\/p>\n<h2><a href=\"https:\/\/www.foodnavigator-asia.com\/Article\/2026\/04\/16\/inside-haagendazs-global-manufacturing-hub-and-decarbonisation-strategy\/\" target=\"_blank\" rel title=\"https:\/\/www.foodnavigator-asia.com\/Article\/2026\/04\/16\/inside-haagendazs-global-manufacturing-hub-and-decarbonisation-strategy\/\">Inside H\u00e4agen\u2011Dazs\u2019 global manufacturing hub<\/a><\/h2>\n<p>General Mills\u2019 Arras ice\u2011cream plant plays a central role in the company\u2019s sustainability strategy. Here\u2019s what goes on behind the scenes<\/p>\n<p>\u201cWe need to have constant and stable quality, on fat extract and dry extract, to have the perfect ice cream all year,\u201d said Nicolas Cayeux, director of the H\u00e4agen-Dazs plant in Arras. <\/p>\n<p>\u201cThe weather over here is good for grass growth \u2013 it\u2019s the sweet spot between the UK and the Southern France climate. The rain is consistent with standard deviation on fat extract specifically in the cream. Even colour, even taste; so it\u2019s very important for us.\u201d<\/p>\n<h2><a href=\"https:\/\/www.foodnavigator-asia.com\/Article\/2026\/04\/17\/pepsico-drives-growth-with-value-and-health-trends\/\" target=\"_blank\" rel title=\"https:\/\/www.foodnavigator-asia.com\/Article\/2026\/04\/17\/pepsico-drives-growth-with-value-and-health-trends\/\">PepsiCo proves new playbook works as price cuts and innovation drive sales<\/a><\/h2>\n<p>Price cuts, cleaner ingredients and bold flavors drove Q1 gains for PepsiCo as consumers seek affordability, function and comfort<\/p>\n<p>Bolder flavors and better-for-you benefits are boosting PepsiCo\u2019s beverage business, while lower prices and a brand refresh highlighting \u201csimple, quality ingredients\u201d lifted snack sales in the company\u2019s first quarter. <\/p>\n<p>The gains bucked downward sales and unit trends dragging down other CPG companies amid rising concerns about prices and ultra-processed foods, and underscored what consumers currently care about most: affordability, healthier options and comforting, convenient products that support their emotional wellbeing. <\/p>\n<p><a href=\"https:\/\/www.foodnavigator-asia.com\/Article\/2026\/04\/24\/brand-new-news-from-nestle-taokaenoi-sambazon-and-more-big-names\/?utm_source=RSS_Feed&#038;utm_medium=RSS&#038;utm_campaign=RSS\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nestl\u00e9 backs filtered brews as next major coffee trend Nestl\u00e9 predicts filtered coffee will see a surge that reflects rising consumer demand for cleaner flavours and innovative brews, especially in APAC \u201cWhat we have seen most recently is a rise in demand for filtered coffee compared to espresso-style coffee, especially among consumers who also fancy<\/p>\n","protected":false},"author":1,"featured_media":909973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22300,26650],"tags":[9440,20877],"class_list":["post-909972","post","type-post","status-publish","format-standard","has-post-thumbnail","category-brand","category-nestle","tag-brand","tag-nestle"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/909972","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=909972"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/909972\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/909973"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=909972"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=909972"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=909972"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}