![\"Entertainment](\"https:\/\/www.digitalmusicnews.com\/wp-content\/uploads\/2026\/05\/interactive-digital-avatar-of-ozzy-osbourne-ready-to-go-1024x576.png\" "\\"Entertainment\\""){kind=avatar}
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Photo Credit: Ozzy Osbourne by John Mathew Smith \/ CC by 2.0<\/p>\n<\/div>\n
Entertainment Though he died last year, Ozzy Osbourne\u2019s \u201cdigital DNA\u201d will live on thanks to a partnership between the Osbournes and entertainment company Hyperreal.<\/h2>\n
Sharon and Jack Osbourne, the late Ozzy\u2019s wife and son, detailed plans<\/a> to create an interactive digital avatar of the Prince of Darkness during the second day of Licensing Expo 2026 in Las Vegas this week. The Osbourne family explained the thought behind their partnership with digital entertainment company Hyperreal\u2014which previously de-aged Paul McCartney<\/a>\u2014during an interview on Wednesday at the Mandalay Bay Convention Center.<\/p>\n \u201cIt\u2019s kind of scary how it\u2019s really very accurate,\u201d said Jack. \u201cHe will exist digitally as himself for as long as we have computers. Technology has come such a long way to where it\u2019s almost drag and drop. You could shoot a template for a commercial\u2014literally prompt what you want Digital Ozzy to do in that commercial\u2014and you just drop it in. It\u2019s that simple now.\u201d<\/p>\n \u201cYou can ask Ozzy anything, and he will answer you in his own voice,\u201d Sharon added. \u201cAnd the answers will be what Ozzy would have said. We\u2019re going to take it all around the world. People can talk to him and he will talk back.\u201d<\/p>\n Hyperreal, which describes itself as \u201cthe future of immersive avatar entertainment,\u201d previously \u201cpioneered the first ethical neural network-generated content in music videos to de-age Paul McCartney.\u201d The company also debuted an interactive hologram of the late comic book legend Stan Lee at the 2025 Los Angeles Comic Con.<\/p>\n \u201cElvis died 50 years ago, and everybody knows Elvis,\u201d Sharon said. \u201cI just want that for Ozzy.\u201d<\/p>\n Ozzy Osbourne became one of the most prolific hard rock musicians in history between his time with Black Sabbath, his solo career, and the reality show \u201cThe Osbournes,\u201d which featured his family. Though he died just last year<\/a>, it seems impossible to forget Ozzy\u2014with or without a digital avatar.<\/p>\n<\/section><\/div>\n\u201cI don\u2019t want to pretend that Ozzy Osbourne was this refined poet\u2014we know who he was,\u201d Jack explained, emphasizing that the family wanted Ozzy\u2019s digital likeness to remain true to his real-life persona. \u201cEverything the family does with Ozzy\u2019s name and likeness has to reflect who he really was. It\u2019s crucial to ask, \u2018What would Ozzy do?\u2019\u201d<\/h4>\n