{"id":905625,"date":"2026-05-14T03:12:17","date_gmt":"2026-05-14T08:12:17","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/05\/14\/apples-2028-iphone-display-sounds-impossible-but-samsung-and-lg-are-scrambling-to-build-it\/"},"modified":"2026-05-14T03:12:17","modified_gmt":"2026-05-14T08:12:17","slug":"apples-2028-iphone-display-sounds-impossible-but-samsung-and-lg-are-scrambling-to-build-it","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/05\/14\/apples-2028-iphone-display-sounds-impossible-but-samsung-and-lg-are-scrambling-to-build-it\/","title":{"rendered":"Apple\u2019s 2028 iPhone display sounds impossible, but Samsung and LG are scrambling to build it"},"content":{"rendered":"
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\n\t\t\tAndroid phones have had curved displays for years and accepted the distortion as the price of aesthetics. Apple is spending two years and billions of supplier dollars to not accept it.\t\t<\/h2>\n<\/header>\n
\n
\n\t\"iPhone
\n\t\t\t\t\t
\n\t\t\t\tApple’s all-screen iPhone 20 mockup\t\t\t<\/span><\/p>\n

\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tIce Universe \/ X\t\t\t\t\t\t\t<\/span>
\n\t\t\t<\/figcaption><\/figure>\n

\n

Apple<\/a> doesn\u2019t ask its suppliers to build things. It tells them to, hands them a deadline, and watches billions of dollars move on product lines and supply chains.\u00a0<\/p>\n

The company is reportedly pushing Samsung<\/a> and LG to build a fundamentally new OLED cathode material called IZO (Indium Zinc Oxide) for a four-sided bending display planned for 2028 iPhones (via ETnews<\/a>).\u00a0<\/p>\n

\"iPhone
Rachit Agarwal \/ Digital Trends<\/span><\/figcaption><\/figure>\n

What is a four-sided bending display?<\/h2>\n

LG Display has reportedly responded by investing approximately $770 million in infrastructure. Samsung is still deciding whether to go ahead with committing to new, dedicated factory lines.\u00a0<\/p>\n

However, Apple isn\u2019t waiting for either of them to make up their minds; it needs the display done. Unlike the flat OLED panels that the company has used on iPhones since 2020, the company wants a four-sided bending display that curves on all four edges<\/a> simultaneously.\u00a0<\/p>\n

Apple wants the display for the \u201call-screen\u201d iPhone that it has been reportedly building for years. However, the problem is optical distortion at the curved edges, which compounds even more when all four sides are bending at once.\u00a0<\/p>\n

\"iPhone
Rachit Agarwal \/ Digital Trends<\/span><\/figcaption><\/figure>\n

How is Apple planning to fix the curved display\u2019s biggest problem?<\/h2>\n

The fix that Apple proposes is IZO cathodes, which, unlike the cathodes in OLED panels on regular smartphones, are more transparent and therefore allow more light to pass through. A more transparent cathode means less distortion at the curved edges, cleaner image quality, and a display that doesn\u2019t look distorted at the edges.\u00a0<\/p>\n

The catch, however, is that manufacturing IZO cathodes requires specialized low-damage TCO sputtering equipment that current OLED lines aren\u2019t equipped to handle, especially at scale. I know what you\u2019re thinking. Samsung already featured curved displays on the Galaxy S series. Several Android manufacturers also provide slightly curved displays, even on midrange phones.\u00a0<\/p>\n

However, what Apple isn\u2019t doing is simply copying that playbook. The IZO cathode push signals that the company isn\u2019t shipping a curved display until it perfects the technology, which, by the way, is a well-known problem on the mid-range Android smartphones I was talking about.\u00a0<\/p>\n

What puzzles me, however, is that the company is working on a four-sided bending display for the 2027 anniversary iPhone<\/a>, but the IZO cathode technology won\u2019t arrive until the 2028 model.\u00a0<\/p>\n

Does this mean that the 20th anniversary iPhone will ship without the improved curved display? Sounds like it, but we shouldn\u2019t forget that Apple never ships a product unless it thinks it has perfected it. <\/p>\n

\n

\"Shikhar\t<\/p>\n

\n\t\t\t\tFor more than five years, Shikhar has consistently simplified developments in the field of consumer tech and presented them\u2026\t\t\t<\/p>\n<\/section>\n

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\n\t\t\t\t\tQualcomm leak suggests we have entered the ludicrous era of pricey phones\t\t\t\t<\/p>\n

\n\t\t\t\t\t\tYour next Android flagship could cost more because of one tiny chip\t\t\t\t\t<\/p>\n<\/p><\/div>\n

\"Snapdragon\t\t\t<\/p>\n

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We have reached the point where the processor inside a flagship phone may cost as much as an entire budget Android phone. That sounds absurd, but it also feels exactly like where premium phones are headed. Samsung already raised the Galaxy S26\u2019s starting price by $100 over the Galaxy S25, and the next wave of Android flagships could climb even higher.<\/p>\n

According to a new leak from tipster Abhishek Yadav, Qualcomm\u2019s upcoming Snapdragon 8 Elite Gen 6 Pro could cost upward of $300, significantly raising the bill of materials for next-generation Android flagships.<\/p>\n<\/p><\/div>\n


\n\t\t\t\tRead more\t\t\t<\/a>\n\t\t<\/p>\n<\/div>\n

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\n\t\t\t\t\tSamsung phones will block those nasty push notifications brimmning with adware\t\t\t\t<\/p>\n

\n\t\t\t\t\t\tGalaxy users may get a cleaner notification bar\t\t\t\t\t<\/p>\n<\/p><\/div>\n

\"Front\t\t\t<\/p>\n

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Push notifications are useful until apps start treating them like free ad space. On Android, this gets especially annoying because promotional alerts are not always clearly separated from important notifications. Users often have to guess which setting controls ads, and many end up turning off notifications entirely just to stop the spam.<\/p>\n

Samsung now appears to be addressing this issue with a new Device Care update that can detect and block apps that send too many promotional notifications.<\/p>\n<\/p><\/div>\n


\n\t\t\t\tRead more\t\t\t<\/a>\n\t\t<\/p>\n<\/div>\n

\n
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\n\t\t\t\t\tMeta says WhatsApp is now the safest app to chat\u2026 with an AI\t\t\t\t<\/p>\n

\n\t\t\t\t\t\tWhatsApp’s new incognito AI chat mode promises privacy.\t\t\t\t\t<\/p>\n<\/p><\/div>\n

\"whatsapp-incognito-chat-with-meta-ai\"\t\t\t<\/p>\n

\n

Meta, the company currently juggling multiple lawsuits and a string of AI controversies, wants you to chat more privately with its AI on WhatsApp.<\/p>\n

WhatsApp just introduced \u201cIncognito Chat\u201d with Meta AI, a new mode that will let you have a completely private conversation with the assistant. Your messages won’t be saved, and they\u2019ll disappear when you close the chat. Meta says nobody, not even Meta itself, can read what you type.<\/p>\n<\/p><\/div>\n


\n\t\t\t\tRead more\t\t\t<\/a>\n\t\t<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

Read More<\/a>
\n Shikhar Mehrotra<\/p>\n","protected":false},"excerpt":{"rendered":"

Android phones have had curved displays for years and accepted the distortion as the price of aesthetics. Apple is spending two years and billions of supplier dollars to not accept it. Apple’s all-screen iPhone 20 mockup Ice Universe \/ X Apple doesn\u2019t ask its suppliers to build things. It tells them to, hands them a<\/p>\n","protected":false},"author":1,"featured_media":905626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[270,271,46],"tags":[],"class_list":{"0":"post-905625","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-apples","8":"category-iphone","9":"category-technology"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/905625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=905625"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/905625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/905626"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=905625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=905625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=905625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}