{"id":904502,"date":"2026-05-08T22:12:12","date_gmt":"2026-05-09T03:12:12","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/05\/08\/playstations-ai-push-raises-a-bigger-question-where-do-you-draw-the-line\/"},"modified":"2026-05-08T22:12:12","modified_gmt":"2026-05-09T03:12:12","slug":"playstations-ai-push-raises-a-bigger-question-where-do-you-draw-the-line","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/05\/08\/playstations-ai-push-raises-a-bigger-question-where-do-you-draw-the-line\/","title":{"rendered":"PlayStation’s AI Push Raises a Bigger Question: Where Do You Draw the Line?"},"content":{"rendered":"

Entertainment <\/p>\n

\n
\"Entertainment<\/a>
<\/span> Image: Push Square<\/em><\/figcaption><\/figure>\n

In a presentation aimed at investors earlier today, PlayStation announced its intention to use AI<\/a> to \u201cdeliver a cutting-edge entertainment experience\u201d for its players.<\/p>\n

Unsurprisingly, its comments have already attracted significant blowback from some corners of social media, but it\u2019s important to first reflect on what boss Hideaki Nishino actually<\/em> said.<\/p>\n

AI has become a catch-all term for many different types of technology in 2026, from Large Language Models (LLMs) like ChatGPT to more lifelike computer controlled opponents, like the kinds you find in Gran Turismo 7\u2019s<\/a> experimental GT Sophy technology.<\/p>\n

It also can refer to generative AI, which is the concept of training a computer on pre-existing images or artwork, and using that data to spit out new \u201coriginal\u201d pictures based on prompts.<\/p>\n

Entertainment Is PlayStation Using Generative AI?<\/h2>\n

Speaking on the subject<\/a>, Sony CEO Hiroki Totoki was adamant that \u201chuman creativity must remain at the centre\u201d of the company\u2019s work.<\/p>\n

He expanded: \u201cAI is a powerful tool, but is not a replacement for artists or creators. It is an amplifier of human imagination and catalyst for new possibilities.\u201d<\/p>\n

Indeed, during his PlayStation-specific presentation, Nishino didn\u2019t touch on anything resembling generative AI in the slightest.<\/p>\n

\"Entertainment<\/a>
<\/span> Image: Sony<\/em><\/figcaption><\/figure>\n

He cited examples of where AI technologies can speed up its processes, like a new proprietary tool named Mockingbird which is helping first-party devs like Naughty Dog and San Diego Studio transform performance capture into animations faster.<\/p>\n

\u201cWe’re not replacing human performers,\u201d he stressed, \u201cbut rather optimising how we process the data from these live captures.\u201d<\/p>\n

Nishino also talked about various other types of AI, like the aforementioned GT Sophy technology it\u2019s created for Gran Turismo 7, which allows you to race against a more \u201chuman-like\u201d opponents.<\/p>\n

\"Entertainment<\/a>
<\/span> Image: Sony<\/em><\/figcaption><\/figure>\n

And he touched upon the updated PSSR2<\/strong><\/a> algorithm introduced this year to the PS5 Pro, which uses machine learning to upscale a lower resolution image into a native 4K one, reducing computational overheads without sacrificing image quality.<\/p>\n

Finally, Nishino talked about how various AI models could be used on the PS Store<\/strong><\/a> to help recommend more relevant content to consumers, directing them to content which \u201cbest reflects their passion\u201d.<\/p>\n

Entertainment But Other Devs Are Using Generative AI<\/h2>\n

PlayStation\u2019s current use of AI is broad, then, but it doesn\u2019t currently appear to entail generative AI.<\/p>\n

It\u2019s certainly different to the situation which has been bubbling beneath the surface with gacha game NTE<\/a>, and crescendoed earlier this week.<\/p>\n

After one particularly high profile VTuber quit the game, claiming they were \u201clied to\u201d over the title\u2019s use of generative AI in some supporting art assets, Chinese dev Hotta Studio promised<\/a> to \u201creview and rework\u201d the images.<\/p>\n

Despite this, it insisted the game has been built using \u201chuman creativity\u201d and said all of the \u201ccharacters, stories, and worlds\u201d were the result of the endeavours of its artists.<\/p>\n

A similar situation unfolded with Crimson Desert<\/a> earlier in the year, involving some assets discovered in the game\u2019s open world<\/a>. These were promptly replaced by hand-crafted images<\/a> in a patch.<\/p>\n

Entertainment Where Do You Draw the Line?<\/h2>\n

It\u2019s quite amusing watching companies talk about their AI strategies in 2026.<\/p>\n

On one hand, CEOs are eager to juice their stocks and encourage investment by mentioning the buzzword.<\/p>\n

On the other, consumers rarely read past the headline and are generally turned off by any mention of the technology \u2013 even if it\u2019s not specifically generative AI.<\/p>\n

As a website, we\u2019re directly affected by the rise of LLMs, as our content is gobbled up by Google Gemini and Grok, and that\u2019s frustrating.<\/p>\n

But we don\u2019t think all AI technology is necessarily bad; the automation Sony\u2019s talking about with technologies like Mockingbird do make sense, and we\u2019re certainly not opposed to its GT Sophy research or its continued improvement of PSSR.<\/p>\n

For us, it\u2019s generative AI that crosses a line. In our view, a game is an artistic expression, and it should be crafted by hand. What is the soul or purpose in a product built with prompts?<\/p>\n

We suppose there could be exceptions: does a leaf, for example, need to be textured by hand? Couldn\u2019t an artist\u2019s work be reserved for more important assets? But where do you draw the line on what matters and what doesn\u2019t?<\/p>\n

It\u2019s a touchy subject and one that\u2019s not going to go away. As the technology improves, there\u2019s no doubt we\u2019re going to see an uptick in generative AI usage, and we\u2019ll be watching with intrigue to see how it affects the artistic intent of the games we play.<\/p>\n

Where do you personally draw the line on AI? Would you ever consider skipping a game if it used generative AI, and why? Is there ever an acceptable use for the technology? Let us know where you stand in the comments section below.<\/p>\n<\/section>\n

Read More<\/a>
\n Arden Pekar<\/p>\n","protected":false},"excerpt":{"rendered":"

Image: Push Square In a presentation aimed at investors earlier today, PlayStation announced its intention to use AI to \u201cdeliver a cutting-edge entertainment experience\u201d for its players. Unsurprisingly, its comments have already attracted significant blowback from some corners of social media, but it\u2019s important to first reflect on what boss Hideaki Nishino actually said. AI<\/p>\n","protected":false},"author":1,"featured_media":904503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1798,31016,2030],"tags":[12669,6628],"class_list":{"0":"post-904502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-playstations","9":"category-raises","10":"tag-playstations","11":"tag-raises"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/904502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=904502"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/904502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/904503"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=904502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=904502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=904502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}