{"id":903268,"date":"2026-05-03T06:19:02","date_gmt":"2026-05-03T11:19:02","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/05\/03\/youtube-expands-live-stream-gifts-to-users-in-korea\/"},"modified":"2026-05-03T06:19:02","modified_gmt":"2026-05-03T11:19:02","slug":"youtube-expands-live-stream-gifts-to-users-in-korea","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/05\/03\/youtube-expands-live-stream-gifts-to-users-in-korea\/","title":{"rendered":"YouTube expands live-stream gifts to users in Korea"},"content":{"rendered":"<div>\n<div>\n<p>\n            This audio is auto-generated. Please let us know if you have <a href=\"http:\/\/www.socialmediatoday.com\/contact\/\">feedback<\/a>.\n        <\/p>\n<\/p><\/div>\n<p><span><span><span><span><span>YouTube has <a href=\"https:\/\/www.youtube.com\/watch?v=itrkZ0xiaYE\">expanded access to its livestream Jewels<\/a> once again, with Korean YouTube users now able to access its in-stream donation and engagement option.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Jewels which YouTube first launched <a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-prepares-launch-jewels-live-stream-gifting-process\/732997\/\">back in 2024<\/a>\u00a0with U.S. creators, and were <a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-expands-live-stream-donations-updates-shorts-editing-tools\/812478\/\">expanded to Canadian users<\/a> last month, are essentially an in-app currency that enables livestream viewers to<span><span><span><span><span>\u00a0purchase digital stickers that they can then apply during a livestream. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><img decoding=\"async\" alt=\"YouTube jewels\" data-imagemodel=\"170320\" src=\"https:\/\/imgproxy.divecdn.com\/iTKxjKP7TzzHpUeQb7Y1pGcOAQThm-o_ai7fCoT0XmM\/g:ce\/rs:fit:1600:0\/Z3M6Ly9kaXZlc2l0ZS1zdG9yYWdlL2RpdmVpbWFnZS95b3V0dWJlX2pld2VsczIuanBn.webp\"><\/p>\n<p><span><span><span><span><span>That gives viewers a way to make their donations stand out, which can help them get recognized by the streamer, while a percentage of the sticker purchase price goes back to the creator.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Essentially, it provides a fun way to donate to your favorite YouTubers in-stream, and now, Korean streamers and their fans can also use Jewels to show their appreciation. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>As explained by YouTube: \u201c<\/span><\/span><span>Gifts and jewels are launching in Korea.<\/span> <span>As a refresher, gifts are a fun and interactive way for viewers to express reactions and appreciation for creators<\/span> <span>during vertical live streams. Jewels are digital items that viewers can purchase to send gifts, and creators earn Rubies<\/span> <span>based on the Jewels that viewers redeem for gifts.\u201d<\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span>Okay, that might require some additional clarity. <\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span><span><span>There are two payment elements within this donation process, with Jewels, that users purchase to then exchange for in-app stickers, and Rubies, which are what creators gain from Jewels donations. As viewers submit these stickers via the livestream chat, creators then earn a percentage of the purchase price, and that percentage is represented in Rubies. Once the creator has enough Rubies, they can exchange them for real money. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span>As YouTube explains in its <a href=\"https:\/\/support.google.com\/youtube\/answer\/15427201?\">Help Center article on the feature<\/a>, Rubies are <span><span><span>calculated by multiplying the number of Rubies a creator has earned by the revenue YouTube pays per Ruby, which is $0.01. Different stickers have different values, based on how expensive they are to purchase, and creators <span>can view the number of Rubies they\u2019ve earned during livestreams in YouTube analytics.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span>Which seems like an overly complicated way to say that creators earn a percentage of the purchase price of any stickers submitted during the stream, but clearly, YouTube sees some value in obscuring the dollar amounts with these additional tags. <\/span><\/span><\/span><\/p>\n<p><span><span><span>Either way, Korean creators now have another way to earn from their livestreams, and viewers have another option to show their appreciation during a live broadcast. <\/span><\/span><\/span><\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-expands-live-stream-gifts-to-users-in-korea\/815017\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This audio is auto-generated. Please let us know if you have feedback. YouTube has expanded access to its livestream Jewels once again, with Korean YouTube users now able to access its in-stream donation and engagement option. Jewels which YouTube first launched back in 2024\u00a0with U.S. creators, and were expanded to Canadian users last month, are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":903269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4352,49,104640],"tags":[],"class_list":{"0":"post-903268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-expands","8":"category-youtube","9":"category-youtube-videos"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/903268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=903268"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/903268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/903269"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=903268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=903268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=903268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}