{"id":903137,"date":"2026-05-03T04:17:56","date_gmt":"2026-05-03T09:17:56","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/05\/03\/the-art-of-doing-more-with-less-the-new-marketing-operations-stack\/"},"modified":"2026-05-03T04:17:56","modified_gmt":"2026-05-03T09:17:56","slug":"the-art-of-doing-more-with-less-the-new-marketing-operations-stack","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/05\/03\/the-art-of-doing-more-with-less-the-new-marketing-operations-stack\/","title":{"rendered":"The art of doing more with less: The new marketing operations stack"},"content":{"rendered":"<div id=\"article-content\" data-bs-spy=\"scroll\" data-bs-target=\"#tocList\" data-bs-offset=\"0\" tabindex=\"0\">\n<div>\n<article id=\"mainContent\">\n<div>\n<h2 itemprop=\"alternativeHeadline\">Learn how to transform your MOps function from a support role into a proactive driver of business growth and innovation at the May 6th MarTech Conference.<\/h2>\n<div>\n<p>\n\t\t\t\t\t\t\t\tMay 1, 2026 \u2022 3 minutes read \t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<div itemprop=\"articleBody\">\n<div id=\"article-toc\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/martech.org\/#TableOfContents\" role=\"button\" data-bs-toggle=\"collapse\" data-bs-target=\"http:\/\/martech.org\/#TableOfContents\" aria-controls=\"TableOfContents\" aria-expanded=\"false\" aria-label=\"Toggle Table of Contents\"><\/p>\n<h3>Table of Contents<\/h3>\n<p>\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n<h3>Table of Contents<\/h3>\n<\/p><\/div>\n<div id=\"centerColumn\">\n<div id=\"articleContent\">\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/yR-uHlPi-o4?si=NpqUhfHApdfIc77y\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Marketing operations teams have long carried the weight of the tech stack, keeping systems running and data flowing behind the scenes. But the reality of modern MOps is that \u201cmaintenance mode\u201d often consumes the bandwidth needed for strategic contribution.<\/p>\n<p>At the <a href=\"https:\/\/martech.org\/conference\/may\/agenda\/\">May 6th MarTech Conference<\/a>, the session \u201cThe art of doing more with less: The new marketing operations stack\u201d shifts that narrative. Moderated by Mike Rizzo, CEO of MarketingOps.com, our panel features leaders who are actively reshaping the boundaries of the role:<\/p>\n<ul>\n<li>Fergus Ashe, chief commercial officer, Screendragon.<\/li>\n<li>Julz James, director, GTM systems, Fleetio.<\/li>\n<li>Jessica Kao, director, B2B GTM transformation advisor, Adobe.<\/li>\n<\/ul>\n<p>Navigating a complex stack with fewer resources is a constant hurdle in this role. When your day is spent \u201cfixing the plumbing,\u201d it\u2019s easy to feel disconnected from the creative and commercial goals of the business. This session is designed to bridge that gap.<\/p>\n<p>The path forward isn\u2019t about adding more tools \u2014 it\u2019s about simplifying and integrating what you have so your work is visible, valued, and vital.<\/p>\n<p>Let\u2019s tackle the shift from reactive to proactive. You will learn how to:<\/p>\n<ul>\n<li><strong>Prioritize for impact:<\/strong> Identify the workflows that actually move the needle on efficiency and revenue.<\/li>\n<li><strong>Streamline the stack:<\/strong> Reduce tool fatigue by focusing on integration rather than accumulation.<\/li>\n<li><strong>Remove the bottlenecks:<\/strong> Step out of the \u201csupport\u201d loop and into a role that enables the entire GTM organization.<\/li>\n<\/ul>\n<p>If the weight of fragmented processes is slowing your team down, this conversation provides the roadmap to a leaner, smarter operations function. Your work is the engine of marketing performance\u2014it\u2019s time to let it run at full capacity.<\/p>\n<\/div>\n<hr>\n<p>\n            <em>MarTech is owned by <a href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow\" target=\"_blank\">Semrush<\/a>. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page\u2019s content was written by either an employee or a paid contractor of <a href=\"https:\/\/www.semrush.com\/\" rel=\"nofollow\" target=\"_blank\">Semrush<\/a> Inc.<\/em>\n        <\/p>\n<div>\n<div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2023\/11\/mike_pastore_square.jpg.webp\" alt=\"Mike Pastore\" width=\"140\" height=\"140\">\t\t<\/p>\n<\/p><\/div>\n<p>Mike Pastore is the Head of Content &#038; Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech Conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.<\/p>\n<p><a href=\"https:\/\/martech.org\/author\/mike-pastore\/\">View Author Profile<\/a>\n<\/p>\n<\/div>\n<div>\n<p>Google&#8217;s &#8220;preferred sources&#8221; feature\u00a0allows users to customize their search results by selecting news outlets they want to see more often in the &#8220;Top Stories&#8221; section.<\/p>\n<p><a href=\"https:\/\/news.google.com\/publications\/CAAqBggKMJeAJDCAwQQ?hl=en-US&#038;gl=US&#038;ceid=US%3Aen\" target=\"_blank\" aria-label=\"opens in a new tab\">Add Martech Now<\/a>\n<\/p>\n<\/div>\n<div>\n<h4>Related Articles<\/h4>\n<div>\n<div>\n<p><a href=\"https:\/\/martech.org\/the-confidence-layer-building-data-foundations-marketers-can-trust\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/Data-foundations-600x338.png.webp\"   alt=\"Data-foundations\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tA shaky data foundation makes bold campaigns feel like a gamble. Learn how to fix technical debt and build a system that empowers your entire team.\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/the-confidence-layer-building-data-foundations-marketers-can-trust\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<div>\n<p><a href=\"https:\/\/martech.org\/from-permission-to-personalization-activating-first-party-data-the-right-way\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/High-wire-act-600x338.png.webp\"   alt=\"High-wire-act\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tOn May 6th, learn how to activate first-party data to drive measurable results without compromising customer trust or safety.\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/from-permission-to-personalization-activating-first-party-data-the-right-way\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<div>\n<p><a href=\"https:\/\/martech.org\/ai-human-ingenuity-where-creative-and-technical-teams-meet\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/robot-teammates-600x338.png.webp\"   alt=\"robot-teammates\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tIntegrating AI shouldn&#8217;t mean breaking what works. On May 6, discover practical ways to sync your creative and tech teams while protecting your brand voice.\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/ai-human-ingenuity-where-creative-and-technical-teams-meet\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<div>\n<p><a href=\"https:\/\/martech.org\/reclaiming-the-power-of-the-story-fueled-by-data-and-ai\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/sticky-note-office-600x338.png.webp\"   alt=\"sticky-note-office\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tHigh-volume automation can often dilute your brand\u2019s voice. Join us on May 6 to learn how to use AI as a creative partner, not a replacement.\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/reclaiming-the-power-of-the-story-fueled-by-data-and-ai\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div>\n<h4>Related Articles<\/h4>\n<div>\n<div>\n<p><a href=\"https:\/\/martech.org\/the-confidence-layer-building-data-foundations-marketers-can-trust\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/Data-foundations-600x338.png.webp\"   alt=\"Data-foundations\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tA shaky data foundation makes bold campaigns feel like a gamble. Learn how to fix technical debt and build a system that empowers your entire team.\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/the-confidence-layer-building-data-foundations-marketers-can-trust\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<div>\n<p><a href=\"https:\/\/martech.org\/from-permission-to-personalization-activating-first-party-data-the-right-way\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/High-wire-act-600x338.png.webp\"   alt=\"High-wire-act\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tOn May 6th, learn how to activate first-party data to drive measurable results without compromising customer trust or safety.\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/from-permission-to-personalization-activating-first-party-data-the-right-way\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<div>\n<p><a href=\"https:\/\/martech.org\/ai-human-ingenuity-where-creative-and-technical-teams-meet\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/robot-teammates-600x338.png.webp\"   alt=\"robot-teammates\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tIntegrating AI shouldn&#8217;t mean breaking what works. On May 6, discover practical ways to sync your creative and tech teams while protecting your brand voice.\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/ai-human-ingenuity-where-creative-and-technical-teams-meet\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<div>\n<p><a href=\"https:\/\/martech.org\/reclaiming-the-power-of-the-story-fueled-by-data-and-ai\/\"><br \/>\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600px\" height=\"338px\" src=\"https:\/\/martech.org\/wp-content\/uploads\/2026\/04\/sticky-note-office-600x338.png.webp\"   alt=\"sticky-note-office\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n<div>\n<p>\n\t\t\t\t\t\t\t\t\t\tHigh-volume automation can often dilute your brand\u2019s voice. Join us on May 6 to learn how to use AI as a creative partner, not a replacement.\t\t\t\t\t\t\t\t\t<\/p>\n<p><a href=\"https:\/\/martech.org\/reclaiming-the-power-of-the-story-fueled-by-data-and-ai\/\">Read More <\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><a href=\"https:\/\/martech.org\/the-art-of-doing-more-with-less-the-new-marketing-operations-stack\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Mike Pastore<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to transform your MOps function from a support role into a proactive driver of business growth and innovation at the May 6th MarTech Conference. May 1, 2026 \u2022 3 minutes read Table of Contents Table of Contents Marketing operations teams have long carried the weight of the tech stack, keeping systems running and<\/p>\n","protected":false},"author":1,"featured_media":903138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310,141],"tags":[],"class_list":{"0":"post-903137","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-doing","8":"category-marketing"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/903137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=903137"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/903137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/903138"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=903137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=903137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=903137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}