{"id":901211,"date":"2026-04-24T00:19:33","date_gmt":"2026-04-24T05:19:33","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/04\/24\/yem-beauty-by-yemi-alade-hosts-first-pop-up-experience-in-lagos\/"},"modified":"2026-04-24T00:19:33","modified_gmt":"2026-04-24T05:19:33","slug":"yem-beauty-by-yemi-alade-hosts-first-pop-up-experience-in-lagos","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/04\/24\/yem-beauty-by-yemi-alade-hosts-first-pop-up-experience-in-lagos\/","title":{"rendered":"YEM Beauty by Yemi Alade Hosts First Pop-Up Experience in Lagos"},"content":{"rendered":"<p>Music <\/p>\n<div id=\"mvp-content-main\">\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4304-scaled.jpg\" alt width=\"1707\" height=\"2560\"  ><\/p>\n<p>Music icon and global performer <strong>Yemi Alade<\/strong> showcased her highly anticipated beauty brand, <strong>YEM Beauty<\/strong>, as she hosted its first-ever pop-up experience at <strong>Laura Beauty Store<\/strong>, Lekki Phase 1. The event brought together esteemed guests, including <strong>Don Jazzy, Mo Abudu, Kate Henshaw, Nancy Isime, Osas Ighodaro, Tolu \u201cToolz\u201d Oniru, Waje, Bolanle Olukanni<\/strong>, alongside a host of industry friends, influencers, and beauty enthusiasts, all gathered to celebrate the introduction of YEM BEAUTY wide range of matte lipstick.<\/p>\n<p><strong>Luc Belaire,<\/strong> the globally celebrated French sparkling wine synonymous with culture and celebration, elevated the pop-up experience by serving both its signature bottles and striking Magnum bottles. The 1.5L Magnums made a standout appearance in honour of the YEM Beauty occasion \u2013 an exclusive preview of Belaire\u2019s large-format offering, which is set to make waves across Nigeria.<\/p>\n<p>Guests were treated to an immersive afternoon of beauty, connection, and celebration, experiencing the brand firsthand in a vibrant, curated environment that reflected YEM Beauty\u2019s bold and expressive identity.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4309-scaled.jpg\" alt width=\"2560\" height=\"1707\"  ><\/p>\n<p>In a statement, founder Yemi Alade who looked stunning in a custom M.S.O Lagos outfit shared:<\/p>\n<blockquote>\n<p>\u201cYEM Beauty was born from my personal journey as a performer and everyday makeup wearer. I wanted products that truly matched my skin tone, enhanced my natural beauty, and could keep up with my lifestyle. When I couldn\u2019t find that consistently, I decided to create it. This brand is for everyone, regardless of skin tone or type \u2014 to feel seen, confident, and empowered.\u201d<\/p>\n<\/blockquote>\n<p>YEM Beauty is a bold cosmetics brand rooted in artistry, individuality, and premium quality. Crafted with superior ingredients, the collection features vibrant, durable matte liquid lipsticks and nourishing lip glosses, designed to empower self-expression without compromise. At its core, YEM Beauty stands for inclusivity, confidence, and fearless creativity.<\/p>\n<p>More than just a cosmetics line, YEM Beauty represents a movement -one that encourages individuals to embrace their uniqueness and \u201ccolor the world\u201d on their own terms. YEM Beauty is now available to shop online at <a href=\"http:\/\/yembeauty.com\" target=\"_blank\" rel=\"nofollow\">yembeauty.com<\/a> and in-store at Laura Beauty Store, Lekki.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4306-scaled.jpg\" alt width=\"1707\" height=\"2560\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4295.HEIC-scaled.jpg\" alt width=\"1707\" height=\"2560\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4302.HEIC-scaled.jpg\" alt width=\"1707\" height=\"2560\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4294.HEIC-scaled.jpg\" alt width=\"1707\" height=\"2560\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4311-scaled.jpg\" alt width=\"1920\" height=\"2560\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4316.HEIC-scaled.jpg\" alt width=\"1707\" height=\"2560\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4292.HEIC-scaled.jpg\" alt width=\"1707\" height=\"2560\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4291.HEIC-scaled.jpg\" alt width=\"1707\" height=\"2560\"><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4297.HEIC-scaled.jpg\" alt width=\"1706\" height=\"2560\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4307-scaled.jpg\" alt width=\"2560\" height=\"1707\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4298.HEIC-scaled.jpg\" alt width=\"1707\" height=\"2560\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4296.HEIC-scaled.jpg\" alt width=\"1707\" height=\"2560\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4312.HEIC-scaled.jpg\" alt width=\"1707\" height=\"2560\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4301.HEIC-scaled.jpg\" alt width=\"1707\" height=\"2560\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4286-scaled.jpg\" alt width=\"1707\" height=\"2560\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4305-scaled.jpg\" alt width=\"2560\" height=\"2504\"  ><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.bellanaija.com\/wp-content\/uploads\/2026\/03\/IMG_4310-scaled.jpg\" alt width=\"1707\" height=\"2560\"  ><\/p>\n<hr>\n<p><strong><em>Sponsored Content<\/em><\/strong><\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.bellanaija.com\/2026\/04\/yem-beauty-by-yemi-alade\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Music Music icon and global performer Yemi Alade showcased her highly anticipated beauty brand, YEM Beauty, as she hosted its first-ever pop-up experience at Laura Beauty Store, Lekki Phase 1. The event brought together esteemed guests, including Don Jazzy, Mo Abudu, Kate Henshaw, Nancy Isime, Osas Ighodaro, Tolu \u201cToolz\u201d Oniru, Waje, Bolanle Olukanni, alongside a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":901212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[131522],"class_list":{"0":"post-901211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-news","8":"tag-podcast-music"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/901211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=901211"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/901211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/901212"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=901211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=901211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=901211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}