{"id":900964,"date":"2026-04-22T18:18:11","date_gmt":"2026-04-22T23:18:11","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/04\/22\/japanese-teens-apparently-love-nintendo-switch-more-than-pokemon-disney\/"},"modified":"2026-04-22T18:18:11","modified_gmt":"2026-04-22T23:18:11","slug":"japanese-teens-apparently-love-nintendo-switch-more-than-pokemon-disney","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/04\/22\/japanese-teens-apparently-love-nintendo-switch-more-than-pokemon-disney\/","title":{"rendered":"Japanese Teens Apparently Love <a href=\"https:\/\/amzn.to\/38Bmhf2\" target=\"_blank\">Nintendo Switch<\/a> More Than Pok\u00e9mon &#038; Disney"},"content":{"rendered":"<div>\n<section>\n<figure data-uuid=\"5771a1adaab2a\"><a title=\"Nintendo Switch on Pokemon Cards\" href=\"https:\/\/images.nintendolife.com\/5771a1adaab2a\/nintendo-switch-on-pokemon-cards.large.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.nintendolife.com\/5771a1adaab2a\/nintendo-switch-on-pokemon-cards.900x.jpg\" width=\"900\" height=\"506\" alt=\"Nintendo Switch on Pokemon Cards\"><\/a><figcaption><em><span class><\/span> Image: Zion Grassl \/ Nintendo Life<\/em><\/figcaption><\/figure>\n<p>The <a href=\"https:\/\/consult.nikkeibp.co.jp\/branding\/brand-japan\/\">Brand Japan 2026 evaluation survey<\/a> results have revealed that Nintendo is still an extremely-popular name with Japanese teenagers, with both the company brand and the Switch console only being beaten by YouTube.<\/p>\n<p>As reported on (and translated) by <a href=\"https:\/\/automaton-media.com\/en\/news\/nintendo-switch-is-the-second-most-popular-brand-name-among-japanese-teenagers-beating-pokemon-disney-and-nintendo-itself-according-to-large-scale-survey\/\">Automaton Media<\/a>, Nikkei BP Consulting&#8217;s <a href=\"https:\/\/www.nikkei.com\/article\/DGXZQOUC116TU0R10C26A3000000\/\">survey<\/a> asked a sample size of 37,000 Japanese teenagers what their favourite brands are back in December. The list featured over 1,000 different names from electronics companies to retailers.<\/p>\n<p>YouTube easily took the top-spot, but the <a href=\"https:\/\/amzn.to\/38Bmhf2\" target=\"_blank\">Nintendo Switch<\/a> sits comfortably in second place, ahead of the wider branding of Nintendo itself in third. Perhaps not a surprise when Nintendo&#8217;s games dominate the <a href=\"https:\/\/automaton-media.com\/en\/news\/new-top-100-ranking-of-japanese-peoples-favorite-games-dominated-by-domestic-classics-like-mario-and-pokemon-except-for-the-number-one-spot\/\">top 100 most-popular titles with Japanese teens<\/a> (though <a href=\"http:\/\/www.nintendolife.com\/games\/nintendo-switch\/minecraft\">Minecraft<\/a> and <a href=\"http:\/\/www.nintendolife.com\/games\/nintendo-switch-2\/fortnite\">Fortnite<\/a> reign supreme).<\/p>\n<div>\n<figure data-videoid=\"8i2vvu-qeBQ\" data-start=\"0\" data-src=\"https:\/\/www.youtube.com\/embed\/8i2vvu-qeBQ?rel=0&#038;hd=1&#038;showinfo=0&#038;modestbranding=0&#038;autohide=1\">\n<div><iframe id=\"yt8i2vvu-qeBQ\" title=\"YouTube Video\" data-src-fallback=\"https:\/\/www.youtube-nocookie.com\/embed\/8i2vvu-qeBQ?rel=0&#038;hd=1&#038;showinfo=0&#038;modestbranding=0&#038;autohide=1\" data-src=\"https:\/\/www.youtube.com\/embed\/8i2vvu-qeBQ?rel=0&#038;hd=1&#038;showinfo=0&#038;modestbranding=0&#038;autohide=1\" data-consent=\"targeting\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" width=\"890\" height=\"501\" referrerpolicy=\"strict-origin-when-cross-origin\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" data-src-primis=\"https:\/\/live.primis.tech\/live\/liveView.php?s=117114&#038;vp_content=embed4c3af8iqktmw&#038;schain=1.0,1!ziffdavis.com,22392450815,1\"><\/iframe><\/p>\n<p>Subscribe to <a rel=\"noopener\" href=\"https:\/\/www.youtube.com\/nintendolife?sub_confirmation=1\">Nintendo Life<\/a> on <a rel=\"noopener\" href=\"https:\/\/www.youtube.com\/nintendolife?sub_confirmation=1\"><span>YouTube<\/span><span>845k<\/span><\/a><\/p>\n<\/div>\n<\/figure>\n<\/div>\n<p>Interestingly, both Nintendo and the Switch is also ahead of Pok\u00e9mon and Disney for the under-20s crowd \u2014 two absolutely gigantic brands that you&#8217;d assume would be among the top five, but Pikachu and co. were the seventh most-popular, with Disney three places below it in tenth. Well, Kirby <em>is<\/em> cuter than any Disney character, right?<\/p>\n<p>Looking across all age groups surveyed, and YouTube slips to number 2 behind brewing and distilling company Suntory, while retail chains Daiso and Muji also remain in the top five. Meanwhile, Nintendo is much more-popular within the wider spread, sitting in 12th, with Disney close behind in 14th. The Switch slides all the way down to 59, with Pok\u00e9mon tumbling to 201st.<\/p>\n<p>Here&#8217;s the full top ten from the Under 20s survey, with their placement across all generations listed next to the brand:<\/p>\n<ol>\n<li><strong>YouTube<\/strong> (2)<\/li>\n<li><strong><a href=\"https:\/\/amzn.to\/38Bmhf2\" target=\"_blank\">Nintendo Switch<\/a><\/strong> (59)<\/li>\n<li><strong>Nintendo<\/strong> (12)<\/li>\n<li><strong>Daiso<\/strong> (3)<\/li>\n<li><strong>Muji<\/strong> (5)<\/li>\n<li><strong>LINE<\/strong> (31)<\/li>\n<li><strong>Pok\u00e9mon<\/strong> (201)<\/li>\n<li><strong>Saizeriya<\/strong> (13)<\/li>\n<li><strong>Amazon<\/strong> (18)<\/li>\n<li><strong>Disney<\/strong> (14)<\/li>\n<\/ol>\n<p>Of course, when looking at the wider survey, this doesn&#8217;t include every single citizen in Japan, and many brands that are considered even bigger such as Disney and Pok\u00e9mon have a huge international audience. Still, these results paint a pretty interesting picture.<\/p>\n<p>The Switch and Switch 2 continue to dominate sales charts in Japan, with the newest console racking up almost <a href=\"https:\/\/www.nintendolife.com\/news\/2026\/03\/japanese-charts-ditto-copies-another-win-for-pokemon-pokopia\">100k sales last week alone<\/a> and the Switch 1 still shifting around 20k units.<\/p>\n<hr>\n<p><em>Are you surprised by the Switch&#8217;s popularity among teens\/?Were you expecting Disney and Pok\u00e9mon to be higher? Let us know in the comments<\/em>.<\/p>\n<\/section>\n<p>[source <a title=\"External Link: https:\/\/www.nikkei.com\/article\/DGXZQOUC116TU0R10C26A3000000\/\" rel=\"noopener\" href=\"https:\/\/www.nikkei.com\/article\/DGXZQOUC116TU0R10C26A3000000\/\">nikkei.com<\/a>, via <a title=\"External Link: https:\/\/automaton-media.com\/en\/news\/nintendo-switch-is-the-second-most-popular-brand-name-among-japanese-teenagers-beating-pokemon-disney-and-nintendo-itself-according-to-large-scale-survey\/\" rel=\"noopener\" href=\"https:\/\/automaton-media.com\/en\/news\/nintendo-switch-is-the-second-most-popular-brand-name-among-japanese-teenagers-beating-pokemon-disney-and-nintendo-itself-according-to-large-scale-survey\/\">automaton-media.com<\/a>]<\/p>\n<\/div>\n<p><a href=\"https:\/\/www.nintendolife.com\/news\/2026\/03\/japanese-teens-apparently-love-nintendo-switch-more-than-pokemon-and-disney\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image: Zion Grassl \/ Nintendo Life The Brand Japan 2026 evaluation survey results have revealed that Nintendo is still an extremely-popular name with Japanese teenagers, with both the company brand and the Switch console only being beaten by YouTube. As reported on (and translated) by Automaton Media, Nikkei BP Consulting&#8217;s survey asked a sample size [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":900965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3899,4549,104640],"tags":[],"class_list":{"0":"post-900964","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-japanese","8":"category-teens","9":"category-youtube-videos"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/900964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=900964"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/900964\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/900965"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=900964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=900964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=900964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}