{"id":900547,"date":"2026-04-20T17:24:13","date_gmt":"2026-04-20T22:24:13","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/04\/20\/youtube-adds-top-sports-podcast-lineup-for-advertisers\/"},"modified":"2026-04-20T17:24:13","modified_gmt":"2026-04-20T22:24:13","slug":"youtube-adds-top-sports-podcast-lineup-for-advertisers","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/04\/20\/youtube-adds-top-sports-podcast-lineup-for-advertisers\/","title":{"rendered":"YouTube adds Top Sports Podcast lineup for advertisers"},"content":{"rendered":"
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\n This audio is auto-generated. Please let us know if you have feedback<\/a>.\n <\/p>\n<\/p><\/div>\n

Podcast listenership continues to rise, particularly among engaged sports fans. In alignment with this, YouTube announced a <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Top Sports Podcast line-up for advertisers<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a>, which will make it easier for ad partners to tap into sports discussion and maintain connection with this audience outside of the games.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

YouTube\u2019s Top Sports lineup is generally available to all U.S. advertisers, and provides an easy way for brands to advertise on sports-related pod content by tapping into this valuable audience base.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

As per YouTube: \u201cWhen the biggest global stages and championship showdowns are wrapping up, the conversation on YouTube is just beginning. With the all-new Top Sports Podcast Lineup, your brand can stay at the heart of it all.\u201d<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

The offering will ensure targeted placement on key sports discussion podcasts, adding more placement opportunities for related brands.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

And with podcast engagement rising in the app, it\u2019s an opportunity that may be worth considering.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

In February last year, YouTube reported that it had reached <\/span><\/span><\/span><\/span><\/span><\/span><\/span>a billion monthly podcast listeners<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a> in the app.<\/span><\/span><\/span><\/span><\/span><\/span><\/span> The platform has also become the <\/span><\/span><\/span><\/span><\/span><\/span><\/span>single most frequently used service for podcast listening in the U.S.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

YouTube\u2019s audio-only listening experience (for <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Premium subscribers), combined with the rising number of YouTubers hosting their own celebrity and influencer-led podcasts, means more people are turning to the platform for the latest pod content.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

YouTube also noted that in 2025 alone, there were more than 8.5 billion views of sports-related podcasts on the platform.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

As such, this new advertising segment could be a valuable opportunity, which could help advertisers get their messaging into the ears of more engaged, relevant audiences.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/p><\/div>\n

Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This audio is auto-generated. Please let us know if you have feedback. Podcast listenership continues to rise, particularly among engaged sports fans. In alignment with this, YouTube announced a Top Sports Podcast line-up for advertisers, which will make it easier for ad partners to tap into sports discussion and maintain connection with this audience outside […]<\/p>\n","protected":false},"author":1,"featured_media":900548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[192,49,104640],"tags":[],"class_list":["post-900547","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sports","category-youtube","category-youtube-videos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/900547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=900547"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/900547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/900548"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=900547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=900547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=900547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}