{"id":897985,"date":"2026-04-09T12:17:28","date_gmt":"2026-04-09T17:17:28","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/04\/09\/hey-b2bs-dont-pass-on-connected-tv\/"},"modified":"2026-04-09T12:17:28","modified_gmt":"2026-04-09T17:17:28","slug":"hey-b2bs-dont-pass-on-connected-tv","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/04\/09\/hey-b2bs-dont-pass-on-connected-tv\/","title":{"rendered":"Hey B2Bs, don\u2019t pass on connected TV"},"content":{"rendered":"<p>TV reach and B2B targeting? We\u2019re mapping the path to help B2B marketers master the creative and ROI of connected television.<br \/>\nThe post Hey B2Bs, don\u2019t pass on connected TV appeared first on MarTech&#8230;<br \/><a href=\"https:\/\/martech.org\/hey-b2bs-dont-pass-on-connected-tv\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Mike Pastore<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TV reach and B2B targeting? We\u2019re mapping the path to help B2B marketers master the creative and ROI of connected television. The post Hey B2Bs, don\u2019t pass on connected TV appeared first on MarTech&#8230;<\/p>\n","protected":false},"author":1,"featured_media":897986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32642,640,192],"tags":[9280,6172],"class_list":{"0":"post-897985","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-connected","8":"category-dont","9":"category-sports","10":"tag-connected","11":"tag-dont"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/897985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=897985"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/897985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/897986"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=897985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=897985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=897985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}