{"id":895526,"date":"2026-03-30T07:22:39","date_gmt":"2026-03-30T12:22:39","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/03\/30\/superfan-platform-even-and-universal-music-ink-multi-year-deal-following-the-fall-off-promo-collaboration\/"},"modified":"2026-03-30T07:22:39","modified_gmt":"2026-03-30T12:22:39","slug":"superfan-platform-even-and-universal-music-ink-multi-year-deal-following-the-fall-off-promo-collaboration","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/03\/30\/superfan-platform-even-and-universal-music-ink-multi-year-deal-following-the-fall-off-promo-collaboration\/","title":{"rendered":"Superfan Platform Even and Universal Music Ink \u2018Multi-Year\u2019 Deal Following \u2018The Fall-Off\u2019 Promo Collaboration"},"content":{"rendered":"<p>Universal Music Group (UMG) is looking to take its superfan game to the next level with Even, a self-described \u201cinfrastructure platform powering direct-to-fan music sales before streaming release.\u201d The major label and four-year-old Even confirmed their \u201cmulti-year agreement\u201d today. Unsurprisingly, however, the companies have been testing the partnership waters for a while \u2013 including by [&#038;#8230&#8230;<br \/><a href=\"https:\/\/www.digitalmusicnews.com\/2026\/02\/18\/even-universal-music-deal\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Maribel Coby<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Universal Music Group (UMG) is looking to take its superfan game to the next level with Even, a self-described \u201cinfrastructure platform powering direct-to-fan music sales before streaming release.\u201d The major label and four-year-old Even confirmed their \u201cmulti-year agreement\u201d today. Unsurprisingly, however, the companies have been testing the partnership waters for a while \u2013 including by<\/p>\n","protected":false},"author":1,"featured_media":895527,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23466,192,31059],"tags":[5872,141964],"class_list":{"0":"post-895526","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-platform","8":"category-sports","9":"category-superfan","10":"tag-platform","11":"tag-superfan"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/895526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=895526"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/895526\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/895527"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=895526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=895526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=895526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}