{"id":894102,"date":"2026-03-24T04:32:05","date_gmt":"2026-03-24T09:32:05","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/03\/24\/success-harder-for-new-artistes-now-they-must-copy-influencers-for-attention-joeboy\/"},"modified":"2026-03-24T04:32:05","modified_gmt":"2026-03-24T09:32:05","slug":"success-harder-for-new-artistes-now-they-must-copy-influencers-for-attention-joeboy","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/03\/24\/success-harder-for-new-artistes-now-they-must-copy-influencers-for-attention-joeboy\/","title":{"rendered":"Success harder for new artistes now they must copy influencers for attention \u2013 Joeboy"},"content":{"rendered":"<p>Music <\/p>\n<div id=\"mvp-main-wrap\">\n<article id=\"mvp-post-content-wrap\" itemscope itemtype=\"http:\/\/schema.org\/NewsArticle\">\n\t\t\t\t<meta itemscope itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/WebPage\" itemid=\"https:\/\/www.36ng.ng\/2026\/03\/08\/success-harder-for-new-artistes-now-they-must-copy-influencers-for-attention-joeboy\/\"><\/p>\n<div id=\"mvp-post-content\">\n<header id=\"mvp-post-head\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.36ng.ng\/entertainment\/\"><\/p>\n<h3><span>Entertainment<\/span><\/h3>\n<p><\/a><\/p>\n<div id=\"mvp-post-info-wrap\">\n<p><img alt src=\"https:\/\/secure.gravatar.com\/avatar\/0ea45630ddf8f7ac9431ac524e67fbba4d17fe366d87925159c7db60ff4134fe?s=45&#038;d=mm&#038;r=g\"  height=\"45\" width=\"45\" loading=\"lazy\" decoding=\"async\">\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<div id=\"mvp-post-date\">\n<p><span>Published on<\/span> <span><time itemprop=\"datePublished\" datetime=\"2026-03-08\">March 8, 2026<\/time><\/span><\/p>\n<p><meta itemprop=\"dateModified\" content=\"2026-03-08\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<\/header>\n<section id=\"mvp-content-main\" itemprop=\"articleBody\">\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"560\" src=\"https:\/\/www.36ng.ng\/wp-content\/uploads\/2026\/03\/markup_1000074653-770x5607051598928283771738-1.png\" alt  ><\/figure>\n<div>\n<p><a href=\"https:\/\/www.36ng.ng\/tag\/joeboy\/\" title=\"Joeboy\">Joeboy<\/a>, the Nigerian singer, says breaking into the music industry now requires \u201cacting like an influencer\u201d.<\/p>\n<p>In an interview with Jay On Air, the \u2018Alcohol\u2019 hitmaker said emerging artists face tougher challenges now to stand out in the music scene.<\/p>\n<p>He explained that having quality music and management used to be enough, but today it requires additional effort, consistent visibility, and influencer-style strategies \u2014 such as collaborating with content creators and skit makers \u2014 to capture attention.<\/p>\n<p>\u201cI feel for artistes trying to break into the mainstream now because it takes a lot more. These days, you have to constantly be in everyone\u2019s face,\u201d he said.<\/p>\n<p>\u201cBefore, if you had great music and good management with strong marketing, your chances of getting into the limelight were high. But now, it demands much more.<\/p>\n<p>\u201cYou basically have to start acting like an influencer if you really want to get people\u2019s attention as a new artiste.\u201d<\/p>\n<p>He added that new artists who struggle with maintaining a consistent online presence should find a practical, reliable method to stay consistent and remain visible.<\/p>\n<p>\u201cHowever, if an upcoming artiste cannot keep up with consistently creating content with streamers or skit makers, he or she has to find a system that works conveniently \u2014 something that can be done consistently. There is always a way,\u201d he added.<\/p>\n<\/div>\n<\/section>\n<div itemprop=\"publisher\" itemscope itemtype=\"https:\/\/schema.org\/Organization\">\n<div itemprop=\"logo\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n<p><img decoding=\"async\" src=\"https:\/\/www.36ng.ng\/wp-content\/uploads\/2019\/01\/36nglogo1b.jpg\"><\/p>\n<p><meta itemprop=\"url\" content=\"https:\/\/www.36ng.ng\/wp-content\/uploads\/2019\/01\/36nglogo1b.jpg\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n<p>\t\t\t\t\t\t\t\t\t<meta itemprop=\"name\" content=\"36ng\">\n\t\t\t\t\t\t\t\t<\/div>\n<\/p><\/div>\n<div id=\"mvp-post-bot-wrap\">\n<h4>More in Entertainment<\/h4>\n<section>\n<ul>\n<li>\n<div>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.36ng.ng\/2026\/03\/18\/autumn-durald-arkapaw-meet-the-sinners-cinematographer-first-woman-of-colour-to-win-an-oscar-2\/\" rel=\"bookmark\"><\/p>\n<p><img width=\"400\" height=\"240\" src=\"https:\/\/www.36ng.ng\/wp-content\/uploads\/2026\/03\/saveclip4638127826713677675-400x240.jpg\" alt decoding=\"async\" loading=\"lazy\"  >\t\t\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/www.36ng.ng\/wp-content\/uploads\/2026\/03\/saveclip4638127826713677675-100x100.jpg\" alt decoding=\"async\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t\t<\/a><\/p>\n<div>\n<h3><span>Entertainment<\/span><\/h3>\n<p>\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.36ng.ng\/2026\/03\/18\/autumn-durald-arkapaw-meet-the-sinners-cinematographer-first-woman-of-colour-to-win-an-oscar-2\/\" rel=\"bookmark\"><\/p>\n<h2>Music Autumn Durald Arkapaw: Meet the \u201cSinners\u201d Cinematographer &#038; First Woman of Colour to Win an Oscar<\/h2>\n<p><\/a><\/p>\n<p>Cinematographer Autumn Durald Arkapaw holding her Academy Award for Best Cinematography for the film Sinners, 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title, awards Morocco 3-0 victory<\/h2>\n<p><\/a><\/p>\n<p>In a stunning and unprecedented decision, the Confederation of African Football (CAF) has officially declared Morocco&#8230;<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/li>\n<li>\n<div>\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.36ng.ng\/2026\/03\/18\/psg-beat-chelsea-8-2-agg-in-tactical-masterclass-to-reach-champions-league-quarter-finals\/\" rel=\"bookmark\"><\/p>\n<p><img width=\"300\" height=\"168\" src=\"https:\/\/www.36ng.ng\/wp-content\/uploads\/2026\/03\/img_3053_1773787089322670424639941775.jpeg\" alt decoding=\"async\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t<img width=\"100\" height=\"100\" src=\"https:\/\/www.36ng.ng\/wp-content\/uploads\/2026\/03\/img_3053_1773787089322670424639941775-100x100.jpeg\" alt decoding=\"async\" loading=\"lazy\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>\t\t\t\t\t\t\t<\/a><\/p>\n<div>\n<h3><span>Entertainment<\/span><\/h3>\n<p>\t\t\t\t\t\t\t\t\t<a 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href=\"https:\/\/www.36ng.ng\/2026\/03\/08\/success-harder-for-new-artistes-now-they-must-copy-influencers-for-attention-joeboy\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Music Entertainment Published on March 8, 2026 Joeboy, the Nigerian singer, says breaking into the music industry now requires \u201cacting like an influencer\u201d. In an interview with Jay On Air, the \u2018Alcohol\u2019 hitmaker said emerging artists face tougher challenges now to stand out in the music scene. He explained that having quality music and management [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":894103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[131522],"class_list":{"0":"post-894102","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business-news","8":"tag-podcast-music"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/894102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=894102"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/894102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/894103"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=894102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=894102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=894102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}