{"id":894098,"date":"2026-03-24T04:29:29","date_gmt":"2026-03-24T09:29:29","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/03\/24\/del-taco-launches-project-sunrise-a-transformative-roadmap-to-reignite-brand-growth\/"},"modified":"2026-03-24T04:29:29","modified_gmt":"2026-03-24T09:29:29","slug":"del-taco-launches-project-sunrise-a-transformative-roadmap-to-reignite-brand-growth","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/03\/24\/del-taco-launches-project-sunrise-a-transformative-roadmap-to-reignite-brand-growth\/","title":{"rendered":"Del Taco Launches Project Sunrise, a Transformative Roadmap To Reignite Brand Growth"},"content":{"rendered":"

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Del Taco Brings Back Fan-Favorite Classics as Part of Project Sunrise<\/figcaption><\/figure>\n

\"recipesLake Forest, CA\u00a0 (RestaurantNews.com<\/u><\/a>)\u00a0 Del Taco<\/u><\/strong><\/a>, the nation\u2019s second-largest Mexican quick service restaurant* is ushering in a new era with the launch of Project Sunrise, a transformational framework that will strengthen brand performance, embrace innovation and, most importantly, reconnect Del Taco to its passionate guests. Project Sunrise establishes a clear 18-month roadmap to reinforce the foundation of the business while reigniting innovation and guest engagement. The initiative prioritizes consistency and quality across core menu favorites and beverages, introduces bold yet operationally executable innovation to drive trial and excitement and unlocks incremental growth through smarter check-building platforms, catering expansion and a more impactful loyalty strategy. Project Sunrise follows months of executive planning and alignment across marketing, R&D, operations, and sourcing, ensuring clear ownership of menu strategy, innovation cadence and performance accountability as the brand moves forward with renewed focus.<\/p>\n

\u201cProject Sunrise is about getting back to what makes Del Taco special and positioning the brand for future growth with a roadmap that gives us the focus and accountability to deliver to guests a new brand promise, while strengthening our foundation and creating meaningful momentum for a successful and sustainable future,\u201d said Anil Yadav, Chief Executive Officer of Yadav Enterprises, which recently acquired the Del Taco brand. \u201cWe\u2019ve listened closely to our guests, and the message is clear: deliver the food they know and love with the consistency and quality and value they expect; simplify where it matters and bring bold innovation that excites,\u201d added Ulyses Camacho, Chief Transformation Officer of Del Taco.<\/p>\n

Addressing negative guest feedback on changes made to products and ingredients over the past two years is an immediate opportunity under Project Sunrise. As a result, Del Taco is returning its Classic Burrito line to both the original preparation methods with the signature Del Taco open-end burrito fold as well as to the original product names. As a result of these changes, guests will see the return of:<\/p>\n