{"id":893084,"date":"2026-03-20T04:11:55","date_gmt":"2026-03-20T09:11:55","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/03\/20\/watch-from-phone-business-to-coffee-giant-how-grind-carved-out-a-niche\/"},"modified":"2026-03-20T04:11:55","modified_gmt":"2026-03-20T09:11:55","slug":"watch-from-phone-business-to-coffee-giant-how-grind-carved-out-a-niche","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/03\/20\/watch-from-phone-business-to-coffee-giant-how-grind-carved-out-a-niche\/","title":{"rendered":"WATCH: From phone business to coffee giant \u2013 how Grind carved out a niche"},"content":{"rendered":"
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\"Grind

(Image credit: Grind) <\/figcaption><\/figure>\n

As retail coffee prices rise and consumer spend declines, the UK\u2019s coffee industry has never been more competitive.\u00a0<\/p>\n

US tariffs on coffee-producing countries, hedge fund speculation on commodity prices and increases in business taxes have created a challenging environment.\u00a0<\/p>\n

So how has one independent, South London producer managed to beat the odds and find its own niche in a busy market?\u00a0<\/p>\n

The business may be turning over millions now, but the path to get here hasn\u2019t been smooth sailing for founder and chief executive, David Abrahamovitch.\u00a0<\/p>\n

Grind\u2019s story began when Abrahamovitch inherited his father\u2019s mobile phone business in a small building on Old Street roundabout, a site he\u2019d later turn into a coffee shop.\u00a0<\/p>\n\n\t\t\t\t\t\t
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In a deep-dive documentary on the coffee disruptor, Abrahamovitch told City AM\u2019s<\/em> Rupert Hargreaves about the biggest challenge he remembers in his journey so far: \u201cThe day your entire high street business gets closed by the government and you go from however many millions to zero overnight, with a few hundred people to figure out what to do with.\u201d<\/p>\n

Since then the brand has gone from a single \u201chipster\u201d location in Shoreditch, to being the official partner of British Airways, and signing deals with big names such as Gary Neville.\u00a0<\/p>\n

\u201cWe want to just take the quality of everything up,\u201d said the Grind chief, \u201ctaking that speciality coffee piece which we learned the hard way on the high street\u2026 and now translating that into all the different ways that people buy coffee.\u00a0<\/p>\n

But success brings new challenges: \u201cWe\u2019ve got these distinct businesses, so we have our high street business, we have our online business and we have our grocery business and B2B [business to business].<\/p>\n

\u201cSo keep that whole ship moving in the same direction and keeping the values and the brand aligned between all those is hard.\u201d<\/p>\n<\/p><\/div>\n

City AM reporter
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Thursday 12 March 2026 3:51 pm \u00a0|\u00a0 \u00a0Updated:\u00a0 Thursday 12 March 2026 3:58 pm (Image credit: Grind) As retail coffee prices rise and consumer spend declines, the UK\u2019s coffee industry has never been more competitive.\u00a0 US tariffs on coffee-producing countries, hedge fund speculation on commodity prices and increases in business taxes have created a challenging<\/p>\n","protected":false},"author":1,"featured_media":893085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[978,451],"tags":[8164,5442],"class_list":{"0":"post-893084","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-phone","8":"category-watch","9":"tag-phone","10":"tag-watch"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/893084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=893084"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/893084\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/893085"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=893084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=893084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=893084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}