{"id":891668,"date":"2026-02-11T05:18:55","date_gmt":"2026-02-11T11:18:55","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/02\/11\/soundtrack-technologies-a-music-streamer-for-businesses-buys-out-two-rivals\/"},"modified":"2026-02-11T05:18:55","modified_gmt":"2026-02-11T11:18:55","slug":"soundtrack-technologies-a-music-streamer-for-businesses-buys-out-two-rivals","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/02\/11\/soundtrack-technologies-a-music-streamer-for-businesses-buys-out-two-rivals\/","title":{"rendered":"Soundtrack Technologies, a Music Streamer for Businesses, Buys Out Two\u00a0Rivals"},"content":{"rendered":"
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The DSP has expanded its control of the European market with the acquisitions of Tunify and Ambie.<\/p>\n<\/header><\/div>\n

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\"Ola<\/p>\n<\/p><\/div>

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Ola Sars<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tRikard Croy\/Courtesy Soundtrack Technologies<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

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\n\t\t\tTrending on Billboard\t\t<\/h3>\n<\/p><\/div>\n

\n\tSoundtrack Technologies, a music streaming service for businesses that\u2019s used in Uniqlo stores and Four Seasons hotels, among others, announced it has acquired rivals Tunify and Ambie as it looks to expand internationally.<\/p>\n

\n\tFounded in 2013 as a joint venture between Spotify and CEO Ola Sars<\/strong>, Soundtrack has 100,000 business subscribers across 75 countries that utilize its library of 125 million tracks, available via direct licensing agreements, in their stores, hotels and coffee shops.<\/p>\n

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\"B2B<\/p>\n

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\n\tSoundtrack estimates that the market for providing licensed music to businesses is worth as much as $40 billion. By acquiring Tunify (popular in Belgium and the Netherlands) and Ambie (popular in the U.K.), it aims to consolidate a fragmented market \u201cand integrat[e] regional legacy incumbent operators,\u201d according to a press release.<\/p>\n

\n\t\u201cMusic is a universal language, but business is local,\u201d Sars, co-founder of Beats Music, said in the release. \u201cWe aren\u2019t just acquiring customer bases; we are investing in the specific cultural and musical nuances of several markets.\u201d<\/p>\n

\n\tPreviously called Soundtrack Your Brand, the company raised $15 million<\/a> in 2023 from investors led by Matt Pincus\u2019 MUSIC alongside Dundee Partners, adding to other Soundtrack investors including Balderton Capital, Fuel Venture Capital, Industrifonden, Telia, DIG and Matt Spetzler. Based in Sweden, Soundtrack previously raised about $40 million in 2017. <\/a><\/p>\n

\n\tSoundtrack\u2019s mostly North America-based clients include shoe company Dr. Martens, skincare store Kiehl\u2019s, Joe & The Juice caf\u00e9s and TAG Heuer. The company said customers of Tunify and Ambie, which count Hyatt and Hilton hotels as clients, can now use its AI playlist generator and other services.<\/p>\n


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Elizabeth Dilts Marshall
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The DSP has expanded its control of the European market with the acquisitions of Tunify and Ambie. Ola Sars Rikard Croy\/Courtesy Soundtrack Technologies Trending on Billboard Soundtrack Technologies, a music streaming service for businesses that\u2019s used in Uniqlo stores and Four Seasons hotels, among others, announced it has acquired rivals Tunify and Ambie as it<\/p>\n","protected":false},"author":1,"featured_media":891669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26771,41160],"tags":[17761,9208],"class_list":{"0":"post-891668","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-soundtrack","8":"category-technologies","9":"tag-soundtrack","10":"tag-technologies"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/891668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=891668"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/891668\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/891669"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=891668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=891668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=891668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}