![\"music](\"https:\/\/www.digitalmusicnews.com\/wp-content\/uploads\/2026\/01\/IMRO-Audoo-Header1-1024x613.png\" "\\"music\\"")
<\/p>\n
Photo Credit: Audoo<\/p>\n<\/div>\n
Music The Irish Music Rights Organisation (IMRO) is modernizing how music played in public is tracked, reported and used for royalty distributions through its expanded partnership with technology provider Audoo.<\/strong><\/h2>\nThe following is from Audoo, a company DMN is proud to be partnered with.<\/em><\/p>\nFollowing the successful launch of the collaboration in May 2024, IMRO and Audoo have strengthened their work together to bring greater transparency, accuracy and ease to how background music usage is reported across Ireland. Live music reporting was also deployed across a number of music festivals in Ireland throughout 2025. IMRO is an early adopter of music recognition technology, integrating anonymised data collected through Audoo\u2019s systems<\/a> directly into its royalty processing operations.<\/span><\/p>\nAt the centre of this innovation is the Audoo Audio Meter\u2122, a discreet, plug-in device that automatically identifies and securely reports music played in public environments. This real-world data helps ensure that royalties are distributed accurately and fairly to rightsholders.<\/span><\/p>\nExpansion across Ireland<\/b><\/h4>\n
Since the partnership launched in 2024, an increasing number of Irish businesses have installed Audoo Audio Meters\u2122, supporting IMRO\u2019s commitment to transparency and stronger engagement with its licence holders. Recently, Starbucks, Hard Rock Cafe and Leisureplex became the latest major businesses to install the devices across their premises in Ireland.<\/span><\/p>\nRyan Edwards, Founder and CEO of Audoo, said:<\/span>
<\/span> \u201cReal-world music data is transforming the way royalties are understood and distributed. IMRO\u2019s continued leadership in this space, including wide-scale venue engagement, demonstrates what\u2019s possible when technology and transparency come together. Our goal is simple: ensure creators are paid fairly, businesses feel supported and the industry benefits from accurate data. We\u2019re delighted to deepen our work with IMRO as they drive the next chapter of digital transformation in Ireland.\u201d<\/span><\/p>\nSupporting IMRO\u2019s digital transformation<\/b><\/h4>\n
Eamonn Murray, Chief Technology Officer at IMRO, said:<\/span>
<\/span>\u201cThe rollout of Audoo devices forms part of IMRO\u2019s wider digital transformation strategy, which also includes the recent launch of its online self-licensing platform, making it easier than ever for businesses to obtain a music licence. Together, these innovations are improving how royalties are licensed and distributed, setting a new standard for transparency, accuracy and fairness across the industry while adding value to music licensing for business owners.\u201d<\/span><\/p>\nStrengthening IMRO\u2019s relationship with Irish businesses<\/b><\/h4>\n
The partnership is enhancing IMRO\u2019s engagement with licence holders by providing clearer insights, reduced administrative burden and greater confidence that licence fees are distributed accurately. For venues across hospitality, retail and leisure, Audoo offers a transparent, modern and mutually beneficial approach to music licensing.<\/span><\/p>\nHow it works<\/b><\/h4>\n
The Audoo Audio Meter\u2122 plugs into a standard wall socket and automatically identifies songs played within a business premise. All data is encrypted, anonymised and securely transmitted to IMRO, ensuring full GDPR compliance and complete privacy for business owners, staff and customers.<\/span><\/p>\nBenefits for business owners and IMRO members<\/b><\/h4>\n
For licence holders:<\/span>
<\/span> \u00a0\u2022 Simplifies music reporting<\/span>
<\/span> \u00a0\u2022 Reduces administrative workload<\/span>
<\/span> \u00a0\u2022 Provides transparency on how licence fees support music creators<\/span><\/p>\nFor IMRO members:<\/span>
<\/span> \u00a0\u2022 Enables more precise, timely royalty payments<\/span>
<\/span> \u00a0\u2022 Delivers real-world, real-time usage data<\/span><\/p>\nIf you play music publicly in your business, you must hold a music licence under Irish copyright law. To purchase your licence, visit <\/span>www.imro.ie\/paynow<\/span><\/a>.\u00a0<\/span><\/p>\n
Following the successful launch of the collaboration in May 2024, IMRO and Audoo have strengthened their work together to bring greater transparency, accuracy and ease to how background music usage is reported across Ireland. Live music reporting was also deployed across a number of music festivals in Ireland throughout 2025. IMRO is an early adopter of music recognition technology, integrating anonymised data collected through Audoo\u2019s systems<\/a> directly into its royalty processing operations.<\/span><\/p>\n At the centre of this innovation is the Audoo Audio Meter\u2122, a discreet, plug-in device that automatically identifies and securely reports music played in public environments. This real-world data helps ensure that royalties are distributed accurately and fairly to rightsholders.<\/span><\/p>\n Since the partnership launched in 2024, an increasing number of Irish businesses have installed Audoo Audio Meters\u2122, supporting IMRO\u2019s commitment to transparency and stronger engagement with its licence holders. Recently, Starbucks, Hard Rock Cafe and Leisureplex became the latest major businesses to install the devices across their premises in Ireland.<\/span><\/p>\n Ryan Edwards, Founder and CEO of Audoo, said:<\/span> Eamonn Murray, Chief Technology Officer at IMRO, said:<\/span> The partnership is enhancing IMRO\u2019s engagement with licence holders by providing clearer insights, reduced administrative burden and greater confidence that licence fees are distributed accurately. For venues across hospitality, retail and leisure, Audoo offers a transparent, modern and mutually beneficial approach to music licensing.<\/span><\/p>\n The Audoo Audio Meter\u2122 plugs into a standard wall socket and automatically identifies songs played within a business premise. All data is encrypted, anonymised and securely transmitted to IMRO, ensuring full GDPR compliance and complete privacy for business owners, staff and customers.<\/span><\/p>\n For licence holders:<\/span> For IMRO members:<\/span> If you play music publicly in your business, you must hold a music licence under Irish copyright law. To purchase your licence, visit <\/span>www.imro.ie\/paynow<\/span><\/a>.\u00a0<\/span><\/p>\nExpansion across Ireland<\/b><\/h4>\n
<\/span> \u201cReal-world music data is transforming the way royalties are understood and distributed. IMRO\u2019s continued leadership in this space, including wide-scale venue engagement, demonstrates what\u2019s possible when technology and transparency come together. Our goal is simple: ensure creators are paid fairly, businesses feel supported and the industry benefits from accurate data. We\u2019re delighted to deepen our work with IMRO as they drive the next chapter of digital transformation in Ireland.\u201d<\/span><\/p>\nSupporting IMRO\u2019s digital transformation<\/b><\/h4>\n
<\/span>\u201cThe rollout of Audoo devices forms part of IMRO\u2019s wider digital transformation strategy, which also includes the recent launch of its online self-licensing platform, making it easier than ever for businesses to obtain a music licence. Together, these innovations are improving how royalties are licensed and distributed, setting a new standard for transparency, accuracy and fairness across the industry while adding value to music licensing for business owners.\u201d<\/span><\/p>\nStrengthening IMRO\u2019s relationship with Irish businesses<\/b><\/h4>\n
How it works<\/b><\/h4>\n
Benefits for business owners and IMRO members<\/b><\/h4>\n
<\/span> \u00a0\u2022 Simplifies music reporting<\/span>
<\/span> \u00a0\u2022 Reduces administrative workload<\/span>
<\/span> \u00a0\u2022 Provides transparency on how licence fees support music creators<\/span><\/p>\n
<\/span> \u00a0\u2022 Enables more precise, timely royalty payments<\/span>
<\/span> \u00a0\u2022 Delivers real-world, real-time usage data<\/span><\/p>\n