{"id":889718,"date":"2026-02-02T23:12:02","date_gmt":"2026-02-03T05:12:02","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/02\/02\/reddit-destroyed-this-restaurant-over-a-22-grilled-cheese-now-its-out-of-business\/"},"modified":"2026-02-02T23:12:02","modified_gmt":"2026-02-03T05:12:02","slug":"reddit-destroyed-this-restaurant-over-a-22-grilled-cheese-now-its-out-of-business","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/02\/02\/reddit-destroyed-this-restaurant-over-a-22-grilled-cheese-now-its-out-of-business\/","title":{"rendered":"Reddit Destroyed This Restaurant Over a $22 Grilled Cheese \u2014 Now It&#8217;s Out of Business"},"content":{"rendered":"<div>\n<article id=\"post-413710\">\n<header class>\n<p>The pricey menu at Farmer\u2019s Wife in Marin County sparked outrage that spiraled into a delgue of one-star reviews.<\/p>\n<div>\n<p>\n\t\t\t\t\tBy\t\t\t\t\t\t\t<span class><br \/>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.entrepreneur.com\/author\/jonathan-small\"><br \/>\n\t\t\t\t\t\t\tJonathan Small\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<span role=\"separator\"><br \/>\n\t\t\t\t\t|\t\t\t\t<\/span><br \/>\n\t\t\t\t\t\t\t\t\t\t<span class><br \/>\n\t\t\t\t\tedited by\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.entrepreneur.com\/author\/dan-bova\"><br \/>\n\t\t\t\t\t\t\tDan Bova\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<span role=\"separator\"><br \/>\n\t\t\t\t\t|\t\t\t\t<\/span><\/p>\n<p>\t\t\t<span class><br \/>\n\t\t\t\tJan 30, 2026\t\t\t<\/span>\n\t\t\t<\/p>\n<\/div>\n<\/header>\n<div>\n<div>\n<p>A San Francisco Bay Area restaurant owner had to shut down both of her sandwich shops after Reddit users ripped her menu prices. Kendra Kolling, founder of The Farmer\u2019s Wife in tony Marin County, charged $22 for a grilled cheese sandwich and $34 for a steak and eggs sandwich, but Reddit users weren\u2019t having it.<\/p>\n<p>A post titled \u201c<a href=\"https:\/\/www.reddit.com\/r\/bayarea\/comments\/1ick29m\/sandwich_prices_made_me_lol\/\">Sandwich prices made me lol<\/a>\u201d went viral last year, sparking brutal mockery. \u201cIt\u2019s $10 for a slice of cheese, and $10 for a slice of bread,\u201d one user wrote. Another joked about financing options: \u201cThree more payments and this reuben is gonna be all mine!\u201d The backlash quickly spiraled into review-bombing on Yelp and Google with one-star reviews that Kolling said included \u201cvile\u201d personal attacks.<\/p>\n<p>Kolling closed The Farmer\u2019s Wife\u2019s Sebastopol location in September and shuttered the Point Reyes location earlier this month. <a href=\"https:\/\/www.sfgate.com\/food\/article\/marin-sandwich-shop-closed-21316511.php\">She told SFGATE<\/a> the viral post made an already challenging economic climate impossible to overcome. Bay Area restaurants face some of the highest commercial rents and labor costs in the country, with grocery prices climbing nearly 27% over five years.<\/p>\n<p><a href=\"https:\/\/nypost.com\/2026\/01\/29\/business\/viral-reddit-post-mocking-22-grilled-cheese-helped-sink-bay-area-shop-owner-says\/\">Read more<\/a><\/p>\n<\/p><\/div>\n<div>\n<p>A San Francisco Bay Area restaurant owner had to shut down both of her sandwich shops after Reddit users ripped her menu prices. Kendra Kolling, founder of The Farmer\u2019s Wife in tony Marin County, charged $22 for a grilled cheese sandwich and $34 for a steak and eggs sandwich, but Reddit users weren\u2019t having it.<\/p>\n<p>A post titled \u201c<a href=\"https:\/\/www.reddit.com\/r\/bayarea\/comments\/1ick29m\/sandwich_prices_made_me_lol\/\">Sandwich prices made me lol<\/a>\u201d went viral last year, sparking brutal mockery. \u201cIt\u2019s $10 for a slice of cheese, and $10 for a slice of bread,\u201d one user wrote. Another joked about financing options: \u201cThree more payments and this reuben is gonna be all mine!\u201d The backlash quickly spiraled into review-bombing on Yelp and Google with one-star reviews that Kolling said included \u201cvile\u201d personal attacks.<\/p>\n<p>Kolling closed The Farmer\u2019s Wife\u2019s Sebastopol location in September and shuttered the Point Reyes location earlier this month. <a href=\"https:\/\/www.sfgate.com\/food\/article\/marin-sandwich-shop-closed-21316511.php\">She told SFGATE<\/a> the viral post made an already challenging economic climate impossible to overcome. Bay Area restaurants face some of the highest commercial rents and labor costs in the country, with grocery prices climbing nearly 27% over five years.<\/p>\n<p><a href=\"https:\/\/nypost.com\/2026\/01\/29\/business\/viral-reddit-post-mocking-22-grilled-cheese-helped-sink-bay-area-shop-owner-says\/\">Read more<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.entrepreneur.com\/business-news\/restaurant-closes-after-reddit-mocks-22-grilled-cheese\/502320\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><br \/>\n Jonathan Small<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pricey menu at Farmer\u2019s Wife in Marin County sparked outrage that spiraled into a delgue of one-star reviews. By Jonathan Small | edited by Dan Bova | Jan 30, 2026 A San Francisco Bay Area restaurant owner had to shut down both of her sandwich shops after Reddit users ripped her menu prices. Kendra<\/p>\n","protected":false},"author":1,"featured_media":889719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3630,239],"tags":[],"class_list":["post-889718","post","type-post","status-publish","format-standard","has-post-thumbnail","category-destroyed","category-reddit"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/889718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=889718"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/889718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/889719"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=889718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=889718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=889718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}