Linden Entertainment<\/a>, known for celebrity clients like Vanessa Kirby and Brendan Fraser, has hired an executive dedicated to building out its brands business.<\/p>\n\n\tOn Monday the Santa Monica-based management and production company named Jenna Jackson its first chief innovation and brand ventures officer. In the position, which she has already started, Jackson is working with co-founder Nicole King to grow the company\u2019s ventures division and seek opportunities for clients and other high-profile individuals to partner with emerging brands as well as create their own.<\/p>\n
\n\tShe\u2019s also working with Linden clients who are already operating their own labels, including Jennifer Garner with her Once Upon a Farm organic food line, Molly Sims with her YSE Beauty products and Hilary Duff with her Below 60 fragrances.<\/p>\n
\n\t\u201cWe\u2019re hearing from brands as well that they really need help understanding content, entertainment, media [and] how they intersect with talent in these really authentic and new storytelling ways, as well as talent wanting to understand how they\u2019re intersecting with brands,\u201d Jackson told The Hollywood Reporter <\/em>in an interview. \u201cEverything that Linden was doing was so forward-thinking and 2.0 in the way that they were producing, managing and having talent own more of what they are doing and the brand piece is naturally coming into that.\u201d<\/p>\n\n\tLinden Entertainment is additionally planning on working with talent outside of their client base on brand opportunities and utilizing its production arm, led by CEO Riva Marker, to film promotions and other content.<\/p>\n
\n\tPrior to Linden Entertainment, Jackson was a partner at CAVU Consumer Partners, during which time she also served as a board member for the skincare companies OSEA, Necessaire and Topicals. Recently, she worked with Sims\u2019 YSE Beauty on a $15 million Series A funding round to enable the brand\u2019s expansion into all Sephora stores.<\/p>\n
\n\tJackson has also previously advised Lady Gaga\u2019s HAUS Labs beauty brand and Jenni Kayne\u2019s OAK Essentials skincare label. Over the course of her career she has held leadership roles at Imperial Capital and Gap, Inc.<\/p>\n
\n\tFor at least a decade now, Hollywood talent agencies have been increasingly investing in the consumer space as they diversify outside of the traditional film and television business. But as the entertainment business has contracted in the last few years, these additional sources of revenue have become increasingly important.<\/p>\n
\n\t\u201cJenna\u2019s leadership and vision will be instrumental as we continue expanding our Ventures platform and creating meaningful opportunities for our clients,\u201d King said in a statement. \u201cShe brings a vital forward-thinking approach to brand development and talent representation, helping Linden continue to further redefine what next-generation representation looks like.\u201d<\/p>\n
\n\tLinden Entertainment, co-founded by partners King and Stacy O\u2019Neil, who lead the company alongside partner JoAnne Colonna, counts among its clients Vin Diesel, Amy Adams, Eva Longoria, Rachel Weisz, Eiza Gonzalez, Jenny Slate and Forest Whitaker, among others.<\/p>\n<\/div>\n
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\n Katie Kilkenny<\/p>\n","protected":false},"excerpt":{"rendered":"Linden Entertainment, known for celebrity clients like Vanessa Kirby and Brendan Fraser, has hired an executive dedicated to building out its brands business. On Monday the Santa Monica-based management and production company named Jenna Jackson its first chief innovation and brand ventures officer. In the position, which she has already started, Jackson is working with<\/p>\n","protected":false},"author":1,"featured_media":889654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1798,122020],"tags":[14293,122019],"class_list":{"0":"post-889653","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-linden","9":"tag-entertainment","10":"tag-linden"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/889653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=889653"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/889653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/889654"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=889653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=889653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=889653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}