{"id":888342,"date":"2026-01-27T23:26:41","date_gmt":"2026-01-28T05:26:41","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/01\/27\/tencent-esports-announce-10-year-deal-with-olympic-council-of-asia\/"},"modified":"2026-01-27T23:26:41","modified_gmt":"2026-01-28T05:26:41","slug":"tencent-esports-announce-10-year-deal-with-olympic-council-of-asia","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/01\/27\/tencent-esports-announce-10-year-deal-with-olympic-council-of-asia\/","title":{"rendered":"Tencent Esports announce 10-year deal with Olympic Council of Asia"},"content":{"rendered":"<div>\n<header>\n<div>\n<p><img decoding=\"async\" src=\"https:\/\/esportsinsider.com\/wp-content\/themes\/esport-news\/dist\/images\/calendar.svg\" alt=\"calendar-icon\"><\/p>\n<div>\n<p><label>Last Updated On<\/label><\/p>\n<p>\n                January 22, 2026\n            <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/header>\n<div>\n<figure><picture decoding=\"async\"><source type=\"image\/webp\"  ><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2026\/01\/tencent-esports-olympic-council-of-asia-partnership-large.jpg\" alt=\"Image of Tencent Esports and Olympic Council of Asia logo projected onto a gold screen surrounded by a stadium. A small penguin stands in the centre of the image in between two esports stages\"  >\n<\/picture><figcaption>Image credit: Tencent Esports<\/figcaption><\/figure>\n<p><strong>Tencent Esports<\/strong> has announced a ten-year strategic partnership with the <strong>Olympic Council of Asia<\/strong> <strong>(OCA)<\/strong>.<\/p>\n<p>As a result of the deal, the esports branch of the tech conglomerate becomes the official esports technology partner of the OCA.<\/p>\n<p>According to <strong><a href=\"https:\/\/www.tencent.com\/en-us\/articles\/2202282.html\" target=\"_blank\" rel=\"noreferrer noopener\">a release<\/a><\/strong>, the partnership aims to \u2018propel the integration of esports and traditional sports\u2019 within Asia. The deal was formalised during the OCA\u2019s Executive Board Meeting in Bahrain in October 2025.<\/p>\n<p>In addition to supporting the integration of esports into Asia\u2019s traditional sporting landscape, the deal sees <strong>Yati Zhang<\/strong>, Director of Tencent Esports, appointed as OCA Esports Manager. In the role, Zhang will play a role in constructing a range of events taking place across the continent and the development of Asia\u2019s esports ecosystem.<\/p>\n<p>\u201cThis partnership is not just an upgrade in title, but a unification of responsibility,\u201d said <strong>Dr. Husain Al-Musallam, Director General of the OCA<\/strong>. <\/p>\n<p>\u201cIt signals that Asian esports has moved from an era of participation to one of system co-construction. We look forward to working with Tencent Esports to set a sustainable example for the healthy development of esports in Asia and globally.\u201d<\/p>\n<p>The OCA is no stranger to collaborating with Tencent Esports. In 2022, <strong><a href=\"https:\/\/esportsinsider.com\/2022\/01\/olympic-council-of-asia-tencent-esports\">the two parties first joined forces<\/a><\/strong> to start promoting the development of esports in Asia. The partnership also saw both parties work together for the 19th Asian Games, which took place in Hangzhou after it was <strong><a href=\"https:\/\/esportsinsider.com\/2022\/05\/2022-hangzhou-asian-games-postponed\" target=\"_blank\" rel=\"noreferrer noopener\">postponed to 2023<\/a><\/strong> due to the COVID-19 pandemic.<\/p>\n<p id=\"esi-heading-69798ebe4adca\">\n<h2><span id=\"what_next_for_tencent-2\">What Next For Tencent?<\/span><\/h2>\n<\/p>\n<p>Over the past 12 months, Tencent has continued to invest heavily in esports across the world. In February 2025, it <strong><a href=\"https:\/\/esportsinsider.com\/2025\/02\/esports-world-cup-foundation-tencent\">partnered with the Esports World Cup Foundation<\/a><\/strong> with the aim of expanding the <strong>Esports World Cup<\/strong>\u2018s reach in China.<\/p>\n<p>July 2025 saw the company reveal <strong><a href=\"https:\/\/esportsinsider.com\/2025\/07\/valorant-mobile-tencent-esports-roadmap-reveal\">the esports roadmap for VALORANT Mobile<\/a><\/strong> in China, providing players in the country with a platform to showcase their skills on the mobile version of the FPS title.<\/p>\n<\/p><\/div>\n<div>\n<div>\n<p><img loading=\"lazy\" alt src=\"https:\/\/esportsinsider.com\/wp-content\/uploads\/2025\/02\/jon_esi.png\"  height=\"96\" width=\"96\" decoding=\"async\">\n        <\/p>\n<\/p><\/div>\n<div>\n<p>Jonno is a writer for Esports Insider and has been part of the team since 2019. Over the past ten years, he&#8217;s written for several outlets including Gfinity, GGRecon, and Radio Times. As an avid sim racer, he aims to provide insight on one of the fastest growing sectors in esports.<\/p>\n<p><a href=\"https:\/\/esportsinsider.com\/author\/jonno-nicholson\">Read Full Bio<\/a>\n        <\/p>\n<\/div><\/div>\n<\/div>\n<p> Jonno Nicholson <br \/><a href=\"https:\/\/esportsinsider.com\/2026\/01\/tencent-esports-olympic-council-of-asia-partnership\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last Updated On January 22, 2026 Image credit: Tencent Esports Tencent Esports has announced a ten-year strategic partnership with the Olympic Council of Asia (OCA). As a result of the deal, the esports branch of the tech conglomerate becomes the official esports technology partner of the OCA. According to a release , the partnership aims<\/p>\n","protected":false},"author":1,"featured_media":888343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3635,22698],"tags":[7231,17688],"class_list":{"0":"post-888342","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-esports","8":"category-tencent","9":"tag-esports","10":"tag-tencent"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/888342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=888342"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/888342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/888343"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=888342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=888342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=888342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}