Soccer <\/p>\n
Major League Soccer has announced the launch of Walmart Saturday Showdown, spotlighting a marquee MLS matchup each Saturday throughout the regular season and establishing a consistent appointment-viewing experience for fans.<\/p>\n
Walmart Saturday Showdown will debut during Matchday 1 with one of the season\u2019s most anticipated matchups, as defending MLS Cup champion Inter Miami CF<\/a> visit LAFC<\/a> at the historic Los Angeles Memorial Coliseum on Saturday, Feb. 21 (9:30 pm ET |\u00a0Apple TV<\/a>).<\/p>\n<\/p><\/div>\n Walmart Saturday Showdown will serve as the featured matchup within the Saturday slate, giving fans a clear focal point to plan around one of the biggest games of the week. As part of the league\u2019s partnership with Apple, all MLS matches will be available on Apple TV starting in 2026.\u00a0<\/p>\n The initial Walmart Saturday Showdown matches to kick off the 2026 MLS regular season include:<\/p>\n \u201cAt its core, Walmart Saturday Showdown is about access and community,\u201d said William White, chief marketing officer at Walmart.<\/p>\n \u201cWith Apple TV and MLS, we are celebrating the sport\u2019s momentum and connecting fans with MLS\u2019s most compelling matchups. Soccer fans don\u2019t just watch matches, they build traditions that make soccer culture contagious, and we want to make it easier for more people to be a part of the fandom by making matchday consistent and shareable every Saturday.\u201d<\/p>\n<\/p><\/div>\n Designed to bring fans closer to the matchday experience, Walmart Saturday Showdown will feature enhanced production across Apple TV and MLS platforms. These elements are intended to capture the energy on the pitch and in the stands, helping viewers feel more connected to the match when watching from home.<\/p>\n A standout addition is the \u201cShot on iPhone\u201d View, which captures remarkable moments with the world\u2019s most popular camera using dynamic angles that bring fans closer to the action and offer a true window into the speed, skill, pressure, and emotion of the game.\u00a0<\/p>\n Match highlights captured from Walmart Saturday Showdown will also be shared across MLS\u00a0and Walmart social channels to provide access to the biggest plays so soccer enthusiasts can turn can\u2019t-miss moments into must-share content.<\/p>\n<\/p><\/div>\n In celebration of the debut of Walmart Saturday Showdown, MLS, Apple, and Walmart will host an immersive fan experience in Los Angeles on Feb. 20, ahead of MLS\u2019s opening weekend on Feb. 21\u201322.\u00a0<\/p>\n Featuring MLS legends, well-known hosts and interactive games with collectible prizes, this activation will also offer exclusive previews of what fans can expect from Walmart Saturday Showdown throughout the season, and marks the first of numerous moments from MLS and Walmart that are designed to spark fan engagement all season long. \u00a0<\/p>\n \u201c2026 will be a historic year for both Major League Soccer and our sport, and the launch of Walmart Saturday Showdown exemplifies how we continue to create new and exciting experiences for fans through an occasion they can plan for every Saturday,\u201d said Camilo Durana, MLS Executive Vice President.<\/p>\n \u201cMLS has some of the most passionate fans and intense rivalries in all of sports, and we are committed to not only elevating some of our match weeks\u2019 most exciting storylines, but to inspiring a sense of community that will last throughout the 2026 season and beyond.\u201d<\/p>\n<\/p><\/div>\n The launch of Walmart Saturday Showdown marks the next chapter of a multi-year partnership between Walmart and MLS<\/a> and will provide Walmart with the platform to continue connecting with the league\u2019s loyal supporters to fuel engagement and grow the fandom.<\/p>\n For every Walmart Saturday Showdown match, Walmart will be front and center while reinforcing its commitment to celebrating the world\u2019s game and connecting fans through the league\u2019s most compelling matchups.<\/p>\n<\/p><\/div>\n<\/p><\/div>\nMust-watch weekly moment<\/h3>\n<\/p>\n
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Enhanced production, broadcast experience on Apple TV<\/h3>\n<\/p>\n
Igniting fandom through in-person activation<\/strong><\/h3>\n<\/p>\n
A partnership established with fan engagement at the center<\/strong><\/h3>\n<\/p>\n