{"id":888062,"date":"2026-01-26T23:20:19","date_gmt":"2026-01-27T05:20:19","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/01\/26\/boomerang-partners-sums-up-2025-results-with-growth-in-the-sports-vertical-ac-milan-partnership-updates-and-the-industry-awards-winning\/"},"modified":"2026-01-26T23:20:19","modified_gmt":"2026-01-27T05:20:19","slug":"boomerang-partners-sums-up-2025-results-with-growth-in-the-sports-vertical-ac-milan-partnership-updates-and-the-industry-awards-winning","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/01\/26\/boomerang-partners-sums-up-2025-results-with-growth-in-the-sports-vertical-ac-milan-partnership-updates-and-the-industry-awards-winning\/","title":{"rendered":"Boomerang Partners sums up 2025 results with growth in the sports vertical, AC Milan partnership updates, and the industry awards winning"},"content":{"rendered":"<section>\n<p><strong><em><a href=\"https:\/\/boomerang-partners.com\/?utm_source=thegamblest&#038;utm_medium=articles&#038;utm_campaign=bp\" target=\"_blank\" rel=\"nofollow noopener\">Boomerang Partners<\/a>, a rapidly growing Affiliate Gambling &#038; Betting Marketing Agency and the Official Regional Partner of AC Milan, is summing up the 2025 results. <\/em><\/strong><\/p>\n<p>It was marked by the company\u2019s growth in business metrics, including receiving several prestigious awards, vibrant participation in major industry events, conducting top-tier affiliate traffic tournaments, and expanding the portfolio of partners\u2019 brands.<\/p>\n<p><b>4 years of growth and notable results<\/b><\/p>\n<p>In autumn 2025, Boomerang Partners celebrated its 4th anniversary. During this time, the company has achieved significant success, becoming one of the leaders in the affiliate marketing industry and focusing its efforts on becoming the world\u2019s #1 sports affiliate program. In 2025, the number of brands in Boomerang\u2019s client portfolio increased.<span>\u00a0<\/span><\/p>\n<p>The company shared data on user preferences for online betting on products from its partners\u2019 brand portfolio in 2025. The most heavily bet day of the year was October 18th, and the most popular sport among new players was Football (Soccer). Top-10 sports by online betting load:<\/p>\n<ol>\n<li>Football (Soccer).<\/li>\n<li>Tennis<\/li>\n<li>Basketball<\/li>\n<li>E-Football<\/li>\n<li>Table tennis<\/li>\n<li>Ice hockey<\/li>\n<li>Volleyball<\/li>\n<li>E-sports +<\/li>\n<li>Virtual sports<\/li>\n<li>E-Basketball<\/li>\n<\/ol>\n<p><b>AC Milan Hub and Time to Win concept<\/b><\/p>\n<p>In the summer of 2025, the second year of the strategic partnership between Boomerang Partners and AC Milan commenced. This collaboration significantly contributed to increasing the company\u2019s brand visibility and trust. Moreover, it established its status as one of the leading sports affiliate programs in the industry and brought impressive results in 2024-2025:<\/p>\n<ul>\n<li>+194% growth in sports traffic across Boomerang Partners\u2019 affiliate ecosystem<\/li>\n<li>+81% increase in audience interest in sports<\/li>\n<li>+23% boost in Boomerang brand loyalty<\/li>\n<li>30+ exclusive affiliate partner campaigns were powered<\/li>\n<li>1,000+ media mentions with a total global reach of 320M+<\/li>\n<li>1M+ impressions on Boomerang\u2019s platforms from AC Milan-related content<\/li>\n<\/ul>\n<p>The second year of partnership with AC Milan will be marked by the Time to Win concept. It is a philosophy, a mindset, that reflects both Boomerang Partners and the Club, who intend to win and achieve all their goals. In support of the Boomerang promotional campaign, the AC Milan Hub will soon be launched. This will be a unique web portal, on whose pages partnership news will be published, quizzes and raffles for tickets to the Club\u2019s home matches, various VIP experiences, and unique items will be conducted, for example, a legendary Croatian footballer Luka Modri\u0107\u2019s jersey. The AC Milan Hub will be of interest to both affiliate partners and users of products from Boomerang Partners\u2019 client portfolio.<\/p>\n<p><b>Golden Boomerang Awards 2025<\/b><\/p>\n<p>From February to May 2025, <a href=\"https:\/\/boomerang-partners.com\/?utm_source=thegamblest&#038;utm_medium=articles&#038;utm_campaign=bp\" target=\"_blank\" rel=\"nofollow noopener\">Boomerang Partners<\/a> conducted the second season of Golden Boomerang Awards. This is a global annual affiliate traffic tournament that allows affiliate teams from around the world to participate. The tournament has become a significant industry event. Participation in it is prestigious because, for affiliates, it\u2019s not just a platform to demonstrate their expertise. Through GBA, they build connections, share practices, and get access to \u2018Money can\u2019t buy\u2019 experiences. For example, paid visits to the iconic San Siro Stadium in Milan and meetings with AC Milan Legends.<\/p>\n<p>Participants in the second season of the Golden Boomerang Awards included over 400 affiliate teams (in 2024, there were 226). 11 winners received their awards during the solemn ceremony held in May 2025 at San Siro Stadium. The ceremony was combined with a top-tier, exclusive networking event and charity auction. Boomerang Partners are already preparing for the third season of the tournament, which will take place in 2026.<\/p>\n<p><b>Golden Boomerang League 2025<\/b><\/p>\n<p>In September-October 2025, Boomerang Partners conducted their first sports traffic tournament, the Golden Boomerang League. It provided a unique opportunity for current and new affiliate partners of the company to qualify for the third season of the Golden Boomerang Awards 2026, bypassing the competition for the top 30 or inclusion in nominations. Prizes also included a 2x AC Milan Experience, with a paid flight, accommodation, and attendance at a home AC Milan match. Winners were announced during Boomerang Partners\u2019 participation in SiGMA Central Europe in Rome in early November 2025.<\/p>\n<p><b>Awards and nominations<\/b><b><\/b><\/p>\n<p>The effective activities, initiatives, and business results of Boomerang Partners consistently receive recognition from experts. In 2025, the company won several prestigious industry awards:<\/p>\n<p><b>\u2018Unique Gaming Company of the Year\u2019 at the International Gaming Awards 2025<\/b><\/p>\n<p>By presenting this award, experts paid tribute to Boomerang Partners\u2019 successful 2024-2025. The company achieved 120% YoY growth in the number of affiliate partners, as well as 5x growth in the online betting segment of its business, and 1.5x growth in the number of users of products from its portfolio of partners\u2019 brands. Also in 2024, Boomerang became an Official Regional Partner of AC Milan and held its first global affiliate traffic tournament, the Golden Boomerang Awards.<\/p>\n<p><b>\u2018Social Media Campaign of the Year\u2019 at the SBC Awards 2025<\/b><\/p>\n<p>Boomerang Partners received this award because, in 2025, two of their YouTube channels surpassed 100,000 subscribers and were awarded the YouTube Silver Play Button. Boomerang has achieved over 500 million organic impressions and more than 350,000 organic subscribers across social media in under a year.<\/p>\n<p><b>\u2018Rising Star in Sports Betting\u2019 (Operator) at the SBC Awards 2025<\/b><\/p>\n<p>For the second consecutive year, the flagship product from Boomerang Partners\u2019 client portfolio, Boomerang Bet, has won this prestigious award. The product website offers over 120,000 sports and esports betting events annually, features a multi-tier loyalty program, and provides 24\/7 support. The site is very user-friendly, accessible on any device, and suitable for both casual bettors and high rollers, thanks to flexible transaction limits.<\/p>\n<p>Also, in 2025, Boomerang Partners\u2019 affiliate team lead, Kristina Shkredova, was named a Best Affiliate Manager AskGamblers 2025. Darina Sharban, another affiliate team lead, took the Silver Place in the \u2018Affiliate marketing manager of the year\u2019 nomination.<\/p>\n<p><b>Participation in the industry events<\/b><\/p>\n<p>In 2025, <a href=\"https:\/\/boomerang-partners.com\/?utm_source=thegamblest&#038;utm_medium=articles&#038;utm_campaign=bp\" target=\"_blank\" rel=\"nofollow noopener\">Boomerang Partners <\/a>attended numerous industry events, including major ones such as iGB Affiliate 2025, SBC London, SBC Lisbon, and SiGMA Central Europe. The company\u2019s booths were invariably attraction points, thanks to vibrant marketing activations and performances. For example, during the SBC Summit in Lisbon, three unique Boomerang Effect performances took place at the Boomerang booth. Thus, the company effectively combined marketing and art at an iGaming event for the first time.<\/p>\n<p>Boomerang Partners reached a new scale at SiGMA Central Europe in Rome. The company\u2019s booth was its largest in the history of its participation in industry events. Dozens of business meetings were held there, alongside a series of interviews recorded with top-tier industry media. Booth visitors played ping-pong with promoters and <a href=\"https:\/\/amzn.to\/38Bmhf2\" target=\"_blank\">Nintendo Switch<\/a> Sports, and completed various quests to participate in a gift auction and gain access to a prize shop, which featured items like AC Milan t-shirts.<\/p>\n<p>At industry events, Boomerang Partners highlighted the sports focus of their business, both in booth design and through various activations, including table tennis activities and raffles of memorabilia from the world\u2019s top athletes, including tennis and football stars.<b><\/b><\/p>\n<p><b>Marketing growth<\/b><\/p>\n<p>Thanks to its meticulously developed marketing strategy, Boomerang Partners continues to achieve success. This is reflected across many aspects, including increased brand visibility and trust through PR, a premier partnership with AC Milan, standout work by the Event department, regular wins of industry awards, hosting major affiliate traffic tournaments, effective SMM campaigns, and other initiatives and directions.<\/p>\n<p>A particularly noteworthy development is the expansion of Boomerang Partners\u2019 toolkit for achieving success. Specifically, in 2025, the company learned to effectively generate traffic without relying on affiliate partners, significantly broadening its capabilities. Its current Performance and SEO traffic are now showing impressive momentum. Combined with the recent establishment of a robust in-house analytics department, this presents remarkable new opportunities for Boomerang Partners.<\/p>\n<p><b>Engagement with affiliate partners<\/b><\/p>\n<p>In November 2025, the PR Department of Boomerang Partners conducted a \u2018Partner Satisfaction &#038; Reputation Study\u2019 among the company\u2019s active affiliate partners. The goal was to assess the effectiveness of its marketing and PR efforts from the partners\u2019 perspective, understand how they perceive the brand and the collaboration, and identify areas for growth to strengthen mutual ties. The results were impressive, highlighting the following:<\/p>\n<ul>\n<li>Partner Satisfaction Index (PSI): 9.27\/10<\/li>\n<li>Trust Index: 9.49\/10<\/li>\n<li>94% of respondents would recommend partnering with Boomerang Partners.<\/li>\n<li>Awareness of the company\u2019s organized activities reached 86.27%.<\/li>\n<\/ul>\n<p>Boomerang Partners are proud of these achievements and see significant potential for further growth based on the insights gained from this study.<\/p>\n<p><b>Sports Marketing &#038; Betting Calendar 2026<\/b><\/p>\n<p>Boomerang Partners will soon publish the \u2018Sports Marketing &#038; Betting Calendar 2026\u2019. This is a unique guide that showcases the company\u2019s expertise as a sports-oriented affiliate program. Both experienced sports affiliates and newcomers will find the information in this 90+ page guide useful. It contains five key sections:<\/p>\n<ol>\n<li>Detailed calendar of sports tournaments for 2026 with traffic peak indicators and popularity in specific GEOs<\/li>\n<li>Analytical insights to help affiliate partners prepare campaigns before, during, and after sports tournaments<\/li>\n<li>Overview of industry trends for 2026<\/li>\n<li>Boomerang Partners\u2019 strategic partnership with AC Milan, and what benefits affiliate teams can derive from this<\/li>\n<li>Affiliates\u2019 toolkit for adapting campaigns<\/li>\n<\/ol>\n<p>The download link for the calendar will be published on Boomerang Partners\u2019 official website.<\/p>\n<p><b>Quote from CMO<\/b><\/p>\n<p><b>Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: <\/b><\/p>\n<blockquote>\n<p><i>In 2026, our company will turn 5 years old. We are entering this year with confidence in our strategy and pride in the results achieved. Now that we are recording growth in our business metrics, we aim for even more breakthrough results in the future. For 2026, we are preparing many interesting things for our affiliate partners and users of products from our client portfolio. We are aiming at even more ambitious joint initiatives with AC Milan, the large-scale conduct of the third season of Golden Boomerang Awards, and the implementation of other projects, which everyone will learn about in their own time.<\/i><\/p>\n<\/blockquote>\n<p><b>Boomerang Partners is open to cooperation<\/b><\/p>\n<p>2026 will be an anniversary year for Boomerang Partners. The company is focused on achieving progressive growth and establishing itself as a leading sports affiliate program in the industry. It has many projects and initiatives planned, including joint ones with AC Milan. Boomerang representatives will participate in major industry events. But affiliate teams don\u2019t necessarily have to wait for such events to negotiate cooperation. Visit the company\u2019s website, register to receive a personalized offer, and live without limits.<\/p>\n<\/section>\n<p><a href=\"https:\/\/www.thegamblest.com\/boomerang-partners-sums-up-2025-results-with-growth-in-the-sports-vertical-ac-milan-partnership-updates-and-the-industry-awards-winning\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boomerang Partners, a rapidly growing Affiliate Gambling &amp; Betting Marketing Agency and the Official Regional Partner of AC Milan, is summing up the 2025 results. It was marked by the company\u2019s growth in business metrics, including receiving several prestigious awards, vibrant participation in major industry events, conducting top-tier affiliate traffic tournaments, and expanding the portfolio<\/p>\n","protected":false},"author":1,"featured_media":888063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29482,23745],"tags":[137607,5566],"class_list":{"0":"post-888062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-boomerang","8":"category-partners","9":"tag-boomerang","10":"tag-partners"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/888062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=888062"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/888062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/888063"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=888062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=888062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=888062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}