![\"Entertainment](\"https:\/\/www.digitalmusicnews.com\/wp-content\/uploads\/2026\/01\/alliance-entertainment-finalizes-endstate-acquisition-for-collectible-and-vinyl-authentication-1024x576.png\" "\\"Entertainment\\"")
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Photo Credit: Eric Krull<\/p>\n<\/div>\n
Entertainment Alliance Entertainment completes its acquisition of Endstate to double down on serving the collectible and vinyl authentication ecosystem.<\/h2>\n
Alliance Entertainment, a global distributor and creator of entertainment and collectible products, has announced finalizing its acquisition of Endstate, which will serve as Alliance\u2019s dedicated authentication and resale platform. The transaction includes the acquisition of all Endstate assets and the formation of a new subsidiary, Endstate Authentic<\/a>.<\/p>\n Endstate Authentic will use its patented technology to power next-gen NFC-enabled collectibles, authenticated resale marketplaces, and digital product identity solutions across Alliance\u2019s catalog and partner ecosystem.<\/p>\n As part of the transaction, Endstate co-founders Bennett Collen and Stephanie Howrd have joined Alliance Entertainment. Collen has been appointed President of Endstate Authentic, while Howard will serve as Senior Vice President of Operations, Endstate Authentic.<\/p>\n \u201cThis acquisition is a major strategic milestone for Alliance,\u201d said Jeff Walker, Chief Executive Officer of Alliance Entertainment. \u201cBy combining Alliance\u2019s unmatched global distribution platform and deep relationships across music, video, gaming, and collectibles with Endstate\u2019s patented NFC authentication and marketplace technology, we believe digitally verifiable authentication will become foundational to the future of premium physical goods, generating value across the entire product lifecycle\u2014from initial sale to authenticated resale. Endstate Authentic positions Alliance to help define that standard at global scale.\u201d<\/p>\n Through Endstate Authentic, Alliance expects to:<\/p>\n Combining the backing of Alliance Entertainment\u2019s scale, capital resources, and global partner network, Endstate Authentic is poised to become a leading authentication and digital identity platform for physical collectibles worldwide.<\/p>\n \u201cThis combination transforms Alliance from a traditional distributor into a technology-enabled platform company,\u201d added Walker. \u201cEndstate Authentic strengthens our competitive differentiations, expands margins, and positions Alliance at the center of the future of authenticated physical collectibles.\u201d<\/p>\n<\/section><\/div>\nDesigned for scale, Endstate Authentic is purpose-built to serve the needs of brands, licensors, marketplaces, and platforms facilitating primary sales, secondary resale, grading, and authentication. The platform enables authentication, real-time ownership verification, and counterfeit prevention\u2014without requiring custom scanning hardware, proprietary applications, or changes to existing fulfillment and commerce workflows.<\/h4>\n
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