Entertainment <\/p>\n
Allwyn<\/strong> has taken another decisive step in its push to expand its global reach after acquiring a majority share in daily fantasy sports operator PrizePicks<\/strong>. The deal gives the lottery giant a 62.3% holding<\/strong> in one of North America\u2019s fastest-growing sports entertainment brands, marking a significant expansion of Allwyn\u2019s footprint in the United States<\/strong>.<\/p>\n The deal, valued at at $1.53 billion<\/strong> excluding performance-based earnouts, was completed without PrizePicks carrying any outstanding debt. For Allwyn, this significant financial investment<\/a> underlines the company\u2019s broader strategy to diversify beyond traditional lottery operations<\/strong> and enhance its presence in promising digital verticals.\u00a0<\/p>\n This investment advances Allwyn\u2019s strategy to build a diversified global entertainment platform.<\/em><\/p>\n Robert Chvatal, Allwyn CEO\u00a0<\/cite><\/p><\/blockquote>\n PrizePicks has established a robust foothold<\/strong> in the US market by focusing on simplified, mobile-friendly fantasy sports products. Since the deal with Allwyn was announced in September 2025<\/strong>, PrizePicks has continued its aggressive expansion, launching its regulated prediction market offerings<\/a> in November<\/strong>. That move allowed PrizePicks to reach nearly all US states<\/strong>, significantly enhancing the visibility of its offerings.<\/p>\n Allwyn\u2019s global scale, operational expertise, and long-term approach make them an ideal partner as we continue to grow and evolve.<\/em><\/p>\n Mike Ybarra, PrizePicks CEO<\/cite><\/p><\/blockquote>\n Recent product launches underline the company\u2019s ambitions. Team Picks<\/strong> focuses on team-based outcomes rather than on individual athlete performances. Culture Picks<\/strong>, another new feature, allows users to make predictions tied to entertainment and cultural moments. These additions underscore PrizePicks\u2019 ambitions to expand beyond sports<\/strong> and reach new audiences.<\/p>\n According to Allwyn, PrizePicks\u2019 technology platform and approach to responsible play<\/strong> were central to the deal. PrizePicks\u2019 registration as a Futures Commission Merchant<\/strong> with the National Futures Association<\/strong> also gives it much-needed credibility. The two companies have a shared focus on compliance and player protection. Such areas are especially critical as US regulators remain apprehensive<\/a> regarding emerging gaming formats.\u00a0<\/p>\n The partnership aims to preserve PrizePicks\u2019 successful business model<\/strong>. The company\u2019s leadership team will remain in place as Allwyn seeks to avoid heavy-handed integration. Allwyn\u2019s international exposure<\/strong> in regulated gaming, data, and responsible play will complement PrizePicks\u2019 product innovation<\/strong> and customer engagement<\/strong>, hopefully delivering sustained growth.<\/p>\n The acquisition aligns with a period of corporate activity<\/strong> for Allwyn. Alongside the PrizePicks deal, the company recently made progress<\/a> in its plans to merge with Greek gaming operator OPAP<\/strong>. The proposed union, valued at around EUR 16 billion<\/strong> ($18.76 billion), has received shareholder approval and is expected to strengthen Allwyn\u2019s position across Europe.<\/p>\n<\/p><\/div>\nPrizePicks Commands an Expansive Portfolio<\/strong><\/h2>\n
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Allwyn Seeks to Become a Global Gaming Powerhouse<\/strong><\/h2>\n