{"id":886074,"date":"2026-01-18T18:28:00","date_gmt":"2026-01-19T00:28:00","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/01\/18\/california-judge-rules-that-tesla-engaged-in-deceptive-marketing-around-autopilot\/"},"modified":"2026-01-18T18:28:00","modified_gmt":"2026-01-19T00:28:00","slug":"california-judge-rules-that-tesla-engaged-in-deceptive-marketing-around-autopilot","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/01\/18\/california-judge-rules-that-tesla-engaged-in-deceptive-marketing-around-autopilot\/","title":{"rendered":"California judge rules that Tesla engaged in deceptive marketing around Autopilot"},"content":{"rendered":"<div id=\"RegularArticle-ArticleBody-5\" data-module=\"ArticleBody\" data-test=\"articleBody-2\" data-analytics=\"RegularArticle-articleBody-5-2\">\n<div id=\"ArticleBody-InlineImage-108224197\" data-test=\"InlineImage\">\n<p>Tesla electric vehicles (EV) in front of the company&#8217;s store in Colma, California, US, on Monday, Nov. 10, 2025. <\/p>\n<p>David Paul Morris | Bloomberg | Getty Images<\/p>\n<\/div>\n<div>\n<p>A California administrative law judge has ruled that <span data-test=\"QuoteInBody\" id=\"RegularArticle-QuoteInBody-1\"><a href=\"http:\/\/www.cnbc.com\/quotes\/TSLA\/\">Tesla&#8217;s<\/a><span><span id=\"-WatchlistDropdown\" data-analytics-id=\"-WatchlistDropdown\"><\/span><\/span><\/span> marketing around its &#8220;Autopilot&#8221; and &#8220;Full Self-Driving&#8221; systems was deceptive, and that the company should face a 30-day suspension of each of its licenses to sell and manufacture cars in the state, according the California Department of Motor Vehicles.<\/p>\n<p>The California DMV made formal accusations of false advertising against Tesla <a href=\"https:\/\/www.cnbc.com\/2022\/08\/05\/california-dmv-says-tesla-fsd-autopilot-marketing-deceptive.html\">in 2022<\/a>. Steve Gordon, the agency&#8217;s director, said in a press conference on Tuesday that his agency has adopted the judge&#8217;s order with a modified penalty, and will now give <a href=\"https:\/\/www.cnbc.com\/elon-musk\/\">Elon Musk&#8217;s<\/a> automaker a chance to fix any deceptive or confusing claims about its Autopilot and FSD systems. <\/p>\n<p>If the marketing issues aren&#8217;t resolved within a 60-day window, the DMV will move ahead with a 30-day suspension of Tesla&#8217;s license to sell cars in the state, the agency <a href=\"https:\/\/www.dmv.ca.gov\/portal\/news-and-media\/news-releases\/dmv-finds-tesla-violated-california-state-law\/\" target=\"_blank\">said in a statement.<\/a> However, Gordon said, the DMV will stay the judge&#8217;s order for a suspension of Tesla&#8217;s manufacturing license, so there will be no interruption to the company&#8217;s factory operations in the state.<\/p>\n<p>In 2022, the DMV said that Tesla&#8217;s marketing of its Autopilot and Full Self-Driving systems had suggested its cars could be operated autonomously, though they actually required an attentive driver at the wheel, ready to steer or brake at any time. <\/p>\n<p>Since that time, Tesla has changed the name of its premium, driver assistance option to Full Self-Driving (Supervised). <\/p>\n<p>&#8220;A reasonable consumer likely would believe that a vehicle with Full Self-Driving Capability can travel safely without a human driver&#8217;s constant, undivided attention,&#8221; the judge wrote in the <a href=\"https:\/\/www.plainsite.org\/dockets\/download.html?id=361671590&amp;z=0992d8f5\" target=\"_blank\">proposed order<\/a>. &#8220;This belief is wrong \u2014 both as a technological matter and as a legal matter \u2014 which makes the name Full Self-Driving Capability misleading,&#8221; a violation of both civil and vehicle codes in California.<\/p>\n<p>Public relations firm FGS Global said in an emailed statement from Tesla that, <em>&#8220;<\/em>This was a &#8216;consumer protection&#8217; order about the use of the term &#8216;Autopilot&#8217; in a case where not one single customer came\u00a0forward to say there&#8217;s a problem. Sales in California will continue uninterrupted.&#8221;<\/p>\n<p>The California DMV did not cite consumer complaints in its accusations. However, Tesla is facing a class action lawsuit in California&#8217;s Northern District from drivers who say that the company misled them for years regarding the self-driving capabilities of their Tesla electric vehicles.<\/p>\n<p>Tesla&#8217;s stock price <a href=\"https:\/\/www.cnbc.com\/2025\/12\/16\/tesla-stock-hits-record-on-robotaxi-hype-despite-drop-in-ev-sales.html\">closed at a record<\/a> on Tuesday, largely due to increased enthusiasm on Wall Street surrounding the company&#8217;s plans for its Robotaxis and driverless technology.<\/p>\n<p><strong>WATCH:<\/strong> <a href=\"https:\/\/www.cnbc.com\/video\/2025\/10\/20\/why-evs-have-worse-depreciation-rates.html\">Why EVs have worse depreciation rates<\/a><\/p>\n<\/div>\n<div id=\"Placeholder-ArticleBody-Video-108212963\" data-test=\"VideoPlaceHolder\" role=\"region\" tabindex=\"0\" data-vilynx-id=\"7000392386\" aria-labelledby=\"Placeholder-ArticleBody-Video-108212963\">\n<p><img decoding=\"async\" src=\"https:\/\/image.cnbcfm.com\/api\/v1\/image\/107227958-1681920548377-gettyimages-1251973499-AFP_33DG2R8.jpeg?v=1681920620&#038;w=750&#038;h=422&#038;vtcrop=y\" alt=\"Why EV's have worse depreciation rates\"><span><\/span><span><\/span><\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/news.google.com\/rss\/articles\/CBMiqgFBVV95cUxOX0pVQjFrT2owR2tNVE1jMEthd18teVpTdXVJc3Jtak1ocWtQVldwYWJZVmhGV2FVTklEYUpVYmtrd3dpME5FOVp0RHc2eUVldXFOTDY3RDRwejBWa0dObWZKcG1vM2hvZE9nRlFCZXJ6RUdjVFlPOGNONVk0RzlmVzJPTVZSRnJENEg1emJRSDRFekpQLWR2Nk82TTdFRVZQLUZUbkttQ2ZEQdIBrwFBVV95cUxPZFdSR1E1NFUtUTVaYjdxeF9fbFJxR3ExMWRTNXk2dGZDdmtaLVNUZm9NSGJaSGNqUDRLQmNHeTJTSThiRG9VNFV1QlVIR3FCUG1vR0pXbHVySjJrdzJ6WlpLTmh0UHhmNUVkdlRMOTJjWFRjYjhtWUFlT2R6T1RuRWpicjYzblVpY2pMczJUUGE2cXpRNDBHV0RTelFkclpIVzFheThhTTNDcW9UYzUw?oc=5\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesla electric vehicles (EV) in front of the company&#8217;s store in Colma, California, US, on Monday, Nov. 10, 2025. David Paul Morris | Bloomberg | Getty Images A California administrative law judge has ruled that Tesla&#8217;s marketing around its &#8220;Autopilot&#8221; and &#8220;Full Self-Driving&#8221; systems was deceptive, and that the company should face a 30-day suspension<\/p>\n","protected":false},"author":1,"featured_media":886075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[921,559],"tags":[5229,5610],"class_list":{"0":"post-886074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-california","8":"category-judge","9":"tag-california","10":"tag-judge"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/886074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=886074"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/886074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/886075"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=886074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=886074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=886074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}