Entertainment <\/p>\n
\n\tSony Pictures Networks India<\/a> has restructured its leadership team to support its evolution into a content-driven, multi-lingual entertainment company that treats all distribution platforms equally.<\/p>\n \n\tThe Mumbai-based broadcaster unveiled the changes Friday, explaining that the reorganization will give individual teams complete control over their content portfolios while breaking down operational barriers between its television networks and SonyLIV<\/a> streaming platform. The goal is to create a more cohesive business approach that treats linear and digital distribution as equally important revenue channels.<\/p>\n \n\tThe new structure places four executives in charge of distinct content portfolios, with each responsible for all aspects of their channels\u2019 operations including creative development, scheduling, audience engagement initiatives, and promotional activities across both broadcast and streaming. Nachiket Pantvaidya<\/a> now runs Sony Entertainment Television, Sony Marathi, and the company\u2019s film production unit. Ajay Bhalwankar oversees Sony SAB, the film channels portfolio, free-to-air offerings, and factual programming. Rajaraman Sundaram has been tasked with building the broadcaster\u2019s presence in southern India, while Ambesh Tiwari manages Sony AATH and children\u2019s programming.<\/p>\n \n\tSPNI will recruit an external candidate to run its streaming operations, though the company has not yet finalized its choice. Until that appointment is made, Banerjee will personally manage the digital division. Danish Khan, business head of SonyLIV and production unit Studio NXT, is exiting SPNI<\/a> next month.<\/p>\n \n\tOn the commercial side, the broadcaster is bringing together its various income sources \u2013 including advertising, carriage fees, sports rights, and overseas licensing \u2013 under a single executive. Rajesh Kaul will serve as chief revenue officer, managing a team that includes four newly promoted lieutenants. Akshay Agrawal now runs television advertising sales, while Makarand Palekar handles distribution agreements with cable and satellite operators. Ranjana Mangla, who previously focused solely on streaming advertising, will now also develop the company\u2019s YouTube channel strategy. Manish Aggarwal oversees business-to-business deals and content licensing for SonyLIV. All four report directly to Kaul.<\/p>\n \n\tIn corporate functions, Gaurav Laghate takes responsibility for external communications, brand management, and public relations. Meanwhile, office management and facility operations have been moved under the purview of chief human resources officer Manu Wadhwa.<\/p>\n\n\t\t\tPopular on Variety\t\t<\/h3>\n<\/p><\/div>\n