Entertainment <\/p>\n
\n\tFashion retailer Gap<\/a> Inc. has named former Paramount top executive Pam Kaufman<\/a> executive vp, chief entertainment officer, a new role. She will report to Gap president and CEO Richard Dickson,\u00a0starting Feb. 2.<\/p>\n \u201cThe role is designed to build and scale Gap Inc.\u2019s entertainment, content, and licensing platform across music, television, film, sports, gaming, consumer products, and cultural collaborations \u2013\u00a0championing innovative storytelling to unlock value at the intersection of fashion and entertainment,\u201d the company said on Thursday. \u201cThe appointment reflects Gap Inc.\u2019s progress in strengthening its foundation and reinvigorating its brands, while marking the next phase of momentum, and broadens how it engages audiences.\u201d<\/p>\n In her role, Kaufman, who served as Paramount\u2019s president and CEO of\u00a0international\u00a0markets, global consumer products & experiences until she unveiled her departure<\/a> late last year, will lead the development of Gap\u2019s \u201cfashiontainment\u201d strategy in close partnership with its brands. The goal is to strike partnerships and experiences that can drive long-term growth, it noted. <\/p>\n The company also said that it would establish a Los Angeles office on Sunset Boulevard this spring, further \u201cembedding\u201d the company within the entertainment community. \u201cThis new hub will anchor key initiatives and reinforce that our brands and products are positioned at the center of pop culture,\u201d said Gap. Kaufman will spend her time between L.A., New York, and San Francisco, underscoring the importance of these markets to its strategy.<\/p>\n The fashiontainment push emerging across Gap brands has included the \u201cBetter in Denim\u201d campaign featuring KATSEYE, Old Navy\u2019s first-ever co-created collection and experience with Disney, and Harlem\u2019s Fashion Row during NBA All-Star Weekend.<\/p>\n \u201cFashion is entertainment, and today\u2019s customers aren\u2019t just buying apparel, they\u2019re buying into brands that tell compelling stories and drive cultural conversations,\u201d said Dickson. \u201cAs we reinvigorate Gap Inc.\u2019s house of iconic American brands to drive relevance and revenue, we recognize entertainment is a critical link to the consumer. One we can lean on to create fandoms, inspire movements, and fuel sustained growth. Through fashiontainment, we are unlocking that potential to take our brands to the next level, and Pam\u2019s discipline, deep expertise, and proven track record in entertainment and licensing make her the perfect fit to help us bring it to life.\u201d<\/p>\n Said Kaufman: \u201cGap Inc.\u2019s brands have shaped culture for generations, creating a legacy that is incredibly powerful. What excites me most is the opportunity to build on that foundation, thoughtfully expanding how these brands connect with people through partnerships and experiences over time. I\u2019m inspired to join a company that believes in people and creativity, and to help shape the next chapter of these extraordinary brands.\u201d<\/p>\n<\/div>\n \t\tTHR Newsletters<\/p>\n<\/h2>\n Sign up for THR news straight to your inbox every day<\/p>\n<\/p><\/div>\n\n