{"id":885285,"date":"2026-01-15T08:28:54","date_gmt":"2026-01-15T14:28:54","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/01\/15\/david-beckham-backed-prenetics-ditches-bitcoin-purchase\/"},"modified":"2026-01-15T08:28:54","modified_gmt":"2026-01-15T14:28:54","slug":"david-beckham-backed-prenetics-ditches-bitcoin-purchase","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/01\/15\/david-beckham-backed-prenetics-ditches-bitcoin-purchase\/","title":{"rendered":"David Beckham-backed Prenetics ditches bitcoin purchase"},"content":{"rendered":"<p>Bitcoins <\/p>\n<div><title>Prenetics stops buying bitcoin as crypto treasury trade loses steam<\/title><meta name=\"description\" content=\"The David Beckham-backed health sciences company is pivoting toward its fast-growing IM8 unit after a prolonged downturn in digital-asset prices.\"><meta name=\"robots\" content=\"index, follow, nocache\"><meta name=\"googlebot\" content=\"index, follow, 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content=\"https:\/\/cdn.sanity.io\/images\/s3y3vcno\/production\/9ec9000344f99a44cccdfad85f9069e1e8cc2044-3840x2160.png?auto=format&#038;w=480&#038;h=270&#038;crop=focalpoint&#038;fit=clip&#038;q=75&#038;fm=jpg\"><meta property=\"fb:app_id\" content=\"243125406422041\"><meta property=\"og:title\" content=\"Prenetics stops buying bitcoin as crypto treasury trade loses steam\"><meta property=\"og:description\" content=\"The David Beckham-backed health sciences company is pivoting toward its fast-growing IM8 unit after a prolonged downturn in digital-asset prices.\"><meta property=\"og:url\" content=\"https:\/\/www.coindesk.com\/business\/2025\/12\/30\/david-beckham-backed-prenetics-ditches-bitcoin-purchase\"><meta property=\"og:locale\" content=\"en\"><meta property=\"og:image\" content=\"https:\/\/cdn.sanity.io\/images\/s3y3vcno\/production\/3a20486ba52276f10948b4fdf9117e51c69f1621-1920x1080.jpg?auto=format\"><meta property=\"og:image:width\" content=\"3840\"><meta property=\"og:image:height\" content=\"2160\"><meta property=\"og:image:alt\" content=\"Bitcoin Treasuries\"><meta name=\"twitter:card\" content=\"summary_large_image\"><meta name=\"twitter:site\" content=\"@coindesk\"><meta name=\"twitter:creator\" content=\"@coindesk\"><meta name=\"twitter:creator:id\" content=\"1418565129\"><meta name=\"twitter:title\" content=\"Prenetics stops buying bitcoin as crypto treasury trade loses steam\"><meta name=\"twitter:description\" content=\"The David Beckham-backed health sciences company is pivoting toward its fast-growing IM8 unit after a prolonged downturn in digital-asset prices.\"><meta name=\"twitter:image\" content=\"https:\/\/cdn.sanity.io\/images\/s3y3vcno\/production\/3a20486ba52276f10948b4fdf9117e51c69f1621-1920x1080.jpg?auto=format\"><meta name=\"twitter:image:width\" content=\"3840\"><meta name=\"twitter:image:height\" content=\"2160\"><meta name=\"twitter:image:alt\" content=\"Bitcoin Treasuries\"><\/div>\n<p> Olivier Acuna <a href=\"https:\/\/www.coindesk.com\/business\/2025\/12\/30\/david-beckham-backed-prenetics-ditches-bitcoin-purchase\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prenetics stops buying bitcoin as crypto treasury trade loses 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