{"id":885265,"date":"2026-01-15T08:27:51","date_gmt":"2026-01-15T14:27:51","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/01\/15\/oren-cohen-shwartz-delasport-a-great-sportsbook-feels-personal-fast-and-worth-coming-back-to\/"},"modified":"2026-01-15T08:27:51","modified_gmt":"2026-01-15T14:27:51","slug":"oren-cohen-shwartz-delasport-a-great-sportsbook-feels-personal-fast-and-worth-coming-back-to","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/01\/15\/oren-cohen-shwartz-delasport-a-great-sportsbook-feels-personal-fast-and-worth-coming-back-to\/","title":{"rendered":"Oren Cohen Shwartz, Delasport: \u201cA great sportsbook feels personal, fast, and worth coming back to\u201d"},"content":{"rendered":"
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Sports betting succeeds when players enjoy the experience\u00a0\u2013\u00a0not just when they engage with betting or get boosted odds.\u00a0\u00a0Modern\u00a0bettors\u00a0expect speed, quality, relevance, and excitement in every session. They want to find their favorite events instantly, feel understood by the brand, and stay fully engaged beyond betting alone.<\/p>\n

Delasport<\/a><\/strong>\u2019s CEO Oren Cohen Shwartz<\/strong> believes the sportsbook experience has entered a new stage \u2013 where success comes from building products players genuinely\u00a0love, and that enjoyment drives real growth for operators\u00a0through loyalty.\u00a0<\/p>\n

SBC News sat down with him and spoke about what makes\u00a0Delasport\u2019s\u00a0sportsbook stand out for players, and why operators\u00a0benefit\u00a0from its approach to\u00a0personalization, engagement, and\u00a0constant betting\u00a0innovations.\u00a0<\/p>\n

SBC News: Why do you think players choose\u00a0Delasport\u2019s\u00a0sportsbook?<\/strong>\u00a0<\/p>\n

Oren Cohen Shwartz:<\/strong>\u00a0Because it feels intuitive,\u00a0personal\u00a0and fun. Players\u00a0don\u2019t\u00a0want to dig through endless menus every time they open a sportsbook. They want their teams, their leagues, their events, and their habits\u00a0to\u00a0reflect\u00a0back\u00a0to\u00a0them.\u00a0<\/p>\n

We build around that. The experience feels tailored, fast, and\u00a0engaging. When a player feels the product was designed for them, the relationship changes. It becomes a place they enjoy using\u00a0and\u00a0a\u00a0fun\u00a0place\u00a0to return to, not just a tool for placing bets.\u00a0<\/p>\n

SBCN: Personalization\u00a0is a major theme for\u00a0Delasport.\u00a0What does it actually deliver for the player?<\/strong>\u00a0<\/p>\n

OCS:<\/strong> It\u00a0delivers speed and\u00a0a feeling of being\u00a0respected and taken care of. My Sportsbook personalization allows players to create their own section on the home screen based on\u00a0favorite\u00a0sports, leagues, teams, and athletes, so they get to the content that matters to them\u00a0immediately.\u00a0<\/p>\n

That reduces friction, and it creates emotional ownership. The player feels in control. They open the sportsbook and see \u201ctheir world,\u201d not a generic feed.\u00a0That\u2019s\u00a0a major reason players stay loyal.\u00a0We consistently see personalization\u00a0improve\u00a0retention and\u00a0reduce\u00a0churn. Keeping a player is much cheaper and more profitable than finding a new one.\u00a0Delasport\u2019s\u00a0personalization makes\u00a0players\u00a0feel understood\u00a0and less likely to churn.\u00a0<\/p>\n

SBCN: What features create the strongest day-to-day engagement?<\/strong>\u00a0<\/p>\n

OCS:<\/strong>\u00a0Real-time mechanics that enhance key moments. Sports already\u00a0carries\u00a0suspense and momentum. The product should amplify those feelings.\u00a0\u00a0<\/p>\n

That\u2019s\u00a0where features like\u00a0Combo Booster,\u00a0Combo Insurance, and\u00a0our\u00a0Player\u00a0Engagement\u00a0suite\u00a0come in. They add excitement and reward into the journey through clear rules and sports logic. Players feel the tension, the upside, and the drama more intensely.\u00a0<\/p>\n

We also invest heavily in new formats that\u00a0modernize\u00a0live betting.\u00a0\u00a0After launching\u00a0SuperPot\u00a0earlier in 2025 \u2013 a jackpot system for sports betting\u00a0\u2013\u00a0our newest and most innovative feature,\u00a0Betiator, the first crash game for live sports, delivers a fast, highly visual in-play experience built on real sports moments and designed for the way modern players consume live matches.\u00a0<\/p>\n

SBCN: Many sportsbooks feel similar to one another. How do you create something players remember?<\/strong>\u00a0<\/p>\n

OCS:<\/strong>\u00a0Through experiences that feel distinctive and interactive. Players want more than the same list of odds and markets. They want moments.\u00a0<\/p>\n

We build products like\u00a0My Combo, which generates\u00a0personalized\u00a0combo suggestions based on real betting\u00a0behavior. That helps players discover relevant options faster and encourages deeper engagement.\u00a0<\/p>\n

We also developed\u00a0My Event Builder, which lets players create unique matchups using real sports data. That turns the sportsbook into a place where players explore and express their sports knowledge, instead of only consuming\u00a0what\u2019s\u00a0already available.\u00a0<\/p>\n

SBCN: How can you make the product create a sense of competition and community?<\/strong>\u00a0<\/p>\n

OCS:<\/strong>\u00a0Sport is social by nature.\u00a0It\u2019s\u00a0tribal.\u00a0It\u2019s\u00a0competitive.\u00a0So,\u00a0sportsbook engagement grows when players feel part of something bigger than their own bet slip.\u00a0<\/p>\n

That\u2019s\u00a0why we built SuperPot. It gives players\u00a0standings\u00a0and a shared sense of momentum. They see where they rank and feel that collective tension. It becomes a sports moment inside the product.\u00a0It\u2019s\u00a0a unique sports jackpot product with must-win mechanics, which is also engaging for more novice sports bettors.\u00a0It\u2019s\u00a0simple but entertaining, and players keep coming back to it because it gives them the opportunity for a big win with a minimum buy-in.\u00a0<\/p>\n

SBCN: What is the biggest commercial benefit of this approach for operators?<\/strong>\u00a0<\/p>\n

OCS:<\/strong>\u00a0Operators are striving to increase CLV as acquisition costs are getting higher. They also need to stand out in saturated markets. We see it as our duty to build an extensive toolbox for our operator partners \u2013 a rich toolbox full of engagement and retention tools.\u00a0When players enjoy the product, they return more often and stay longer. That drives higher lifetime value and reduces reliance on bonuses as the primary retention tool.\u00a0<\/p>\n

Operators benefit because the product creates habits. It makes sportsbook a daily destination, not only a place users visit for big matches.\u00a0For example, with the World Cup coming up this year, we know\u00a0it\u2019s\u00a0a powerful acquisition driver\u00a0\u2013\u00a0but do you know what the average\u00a0player\u00a0retention looks like afterward? Fewer than 30% of newly\u00a0acquired\u00a0players\u00a0remain\u00a0active once the tournament ends.\u00a0That\u2019s\u00a0an immense missed\u00a0opportunity, which is why our sportsbook and its features are built around engagement and long-term retention.\u00a0<\/p>\n

SBCN: Differentiation is a constant challenge for operators. How does\u00a0Delasport\u00a0help them stand out?<\/strong>\u00a0<\/p>\n

OCS:<\/strong>\u00a0Differentiation comes from product identity. Many operators offer similar market coverage and odds. What players remember is experience.\u00a0<\/p>\n

A sportsbook that feels\u00a0personalized, dynamic, and interactive becomes a brand advantage. Operators gain a competitive edge because the player can feel the difference\u00a0immediately.\u00a0That\u2019s\u00a0what drives stronger conversion and loyalty.\u00a0<\/p>\n

New formats also create stronger campaign stories.\u00a0Betiator, as a first-of-its-kind crash-style sportsbook experience, would be a huge differentiator for operators\u00a0\u2013\u00a0not only because of its limited offering, but also because of the crash game hype. This would be a great advantage for operators to have in their portfolio, as they can engage not only existing sports fans but also build a more efficient cross-sell strategy for their casino players.\u00a0<\/p>\n

SBCN: What is\u00a0Delasport\u2019s\u00a0philosophy on building a successful sportsbook?<\/strong>\u00a0<\/p>\n

OCS:<\/strong>\u00a0Focus on what players love. Invest in constant product innovation around identity, speed, and excitement.\u00a0Make the product easy to use, rewarding to return to, and distinctive in how it feels.\u00a0<\/p>\n

When you do that, operators benefit naturally. Engagement rises, retention strengthens, and the sportsbook becomes\u00a0a real competitive\u00a0advantage.\u00a0<\/p>\n

Delasport\u00a0builds world-class products that players enjoy\u00a0using\u00a0and operators profit from. That combination defines long-term success.<\/p>\n<\/p><\/div>\n

Fernando Noodt
Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sports betting succeeds when players enjoy the experience\u00a0\u2013\u00a0not just when they engage with betting or get boosted odds.\u00a0\u00a0Modern\u00a0bettors\u00a0expect speed, quality, relevance, and excitement in every session. They want to find their favorite events instantly, feel understood by the brand, and stay fully engaged beyond betting alone. Delasport \u2019s CEO Oren Cohen Shwartz believes the sportsbook<\/p>\n","protected":false},"author":1,"featured_media":885266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1883,147466],"tags":[8709,147465],"class_list":["post-885265","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cohen","category-shwartz","tag-cohen","tag-shwartz"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/885265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=885265"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/885265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/885266"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=885265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=885265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=885265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}