{"id":884229,"date":"2026-01-11T07:22:37","date_gmt":"2026-01-11T13:22:37","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/01\/11\/sis-expands-esports-gaming-content-with-midnite-launch\/"},"modified":"2026-01-11T07:22:37","modified_gmt":"2026-01-11T13:22:37","slug":"sis-expands-esports-gaming-content-with-midnite-launch","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/01\/11\/sis-expands-esports-gaming-content-with-midnite-launch\/","title":{"rendered":"SIS Expands Esports Gaming Content with Midnite Launch"},"content":{"rendered":"
\n

Sports Information Services (SIS)<\/strong> has announced the launch of additional racing and esports gaming content with UK-based betting platform Midnite<\/strong>.\u00a0<\/p>\n

SIS said that Midnite will now add its premium racing and Competitive Gaming content to its site, having previously integrated its live racing and events-based esports content.\u00a0<\/p>\n

Midnite now has access to SIS\u2019s complete Competitive Gaming suite, which consists of over 225,000 H2H Global Gaming League\u2122 eSoccer<\/strong> and eBasketball<\/strong> matches.\u00a0<\/p>\n

New Markets To Add Value To Partners<\/h2>\n
\"SIS
Image Credit: SIS<\/figcaption><\/figure>\n

SIS claims its Competitive Gaming markets \u201care proven to add as much as 10% in value to basketball and soccer verticals on sportsbook platforms.\u201d<\/p>\n

Matt Smith, Customer Growth Manager at SIS<\/strong>, said: \u201cWe are proud to bring our 24\/7 live racing and Competitive Gaming content to Midnite, a brand that aligns with our commitment to innovation and quality.\u00a0<\/p>\n

\u201cThis integration is a great example of how our high-margin, always-on portfolio can support the growth of ambitious operators and enhance the overall user experience.\u201d<\/p>\n

Last year, the company partnered with several operators, including Hard Rock Bet<\/a>, Dafabet<\/strong>, Betfred<\/strong>, Novibet<\/strong>, Hollywood Bets<\/strong>, and Betway<\/strong>.\u00a0<\/p>\n

Midnite Continues Esports Focus<\/h2>\n

Midnite launched in 2020<\/a> with an explicit focus on esports betting. Co-founder Nick Wright<\/strong> said that the platform is designed to offer a dedicated esports experience.\u00a0<\/p>\n

On the expansion of SIS\u2019s offerings, Zach Amin, Vice President of Sportsbook at Midnite<\/strong>, said: \u201cSIS live racing and H2H Global Gaming League\u2122 offer an ideal fit for our platform and our players.\u201d<\/p>\n

\u201cWe are focused on building a top-tier sportsbook, and the ability to deliver engaging, round-the-clock betting opportunities plays a key role in that.\u201d<\/p>\n

In addition to the UK, the company has a strong presence in Brazil, which officially regulated esports betting in April last year.\u00a0<\/p>\n

Midnite Subjected To Tax Increases In Primary Markets<\/h2>\n

Both the UK and Brazil have recently raised taxes on gambling companies, with the UK set to introduce a rate of 25% for online sportsbooks from April next year, up from the current 15%.\u00a0<\/p>\n

Brazil, meanwhile, has approved<\/a> a staged increase of its tax rate on betting platforms. The rate will increase from the current 12% to 13% this year before rising to 14% next year and 15% in 2028.\u00a0<\/p>\n

Companies have warned that the increases will drive users to unregulated platforms. Midnite hopes its focus on esports and expansion through SIS\u2019s offerings will stave off any user exodus.\u00a0<\/p>\n<\/p><\/div>\n

Adam Roarty
Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sports Information Services (SIS) has announced the launch of additional racing and esports gaming content with UK-based betting platform Midnite.\u00a0 SIS said that Midnite will now add its premium racing and Competitive Gaming content to its site, having previously integrated its live racing and events-based esports content.\u00a0 Midnite now has access to SIS\u2019s complete Competitive<\/p>\n","protected":false},"author":1,"featured_media":884230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3635,4352],"tags":[7231,6672],"class_list":{"0":"post-884229","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-esports","8":"category-expands","9":"tag-esports","10":"tag-expands"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/884229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=884229"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/884229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/884230"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=884229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=884229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=884229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}