{"id":882263,"date":"2026-01-01T02:23:17","date_gmt":"2026-01-01T08:23:17","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2026\/01\/01\/teslas-unexpected-new-lifestyle-product-only-costs-350-and-is-already-sold-out\/"},"modified":"2026-01-01T02:23:17","modified_gmt":"2026-01-01T08:23:17","slug":"teslas-unexpected-new-lifestyle-product-only-costs-350-and-is-already-sold-out","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2026\/01\/01\/teslas-unexpected-new-lifestyle-product-only-costs-350-and-is-already-sold-out\/","title":{"rendered":"Tesla&#8217;s Unexpected New Lifestyle Product Only Costs $350 \u2014 and Is Already Sold Out"},"content":{"rendered":"<div>\n<div>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>Tesla released a limited-edition $350 pickleball paddle on Friday, and the paddle sold out in under three hours. <\/li>\n<li>The pickleball paddle is Tesla\u2019s first attempt at traditional sports equipment, but it isn\u2019t the automaker\u2019s first lifestyle product.<\/li>\n<li>Tesla also offers $65 salt and pepper shakers and a $1,600 electric quadbike.<\/li>\n<\/ul>\n<\/div>\n<p><a href=\"https:\/\/www.entrepreneur.com\/business-news\/nhtsa-investigates-tesla-full-self-driving-feature\/481561\" rel target=\"_self\">Tesla\u2019s<\/a> latest release isn\u2019t a <a href=\"https:\/\/www.entrepreneur.com\/business-news\/elon-musk-cheaper-tesla-electric-cars-are-ahead-of-schedule\/473186\" rel target=\"_self\">new electric car<\/a> or a <a href=\"https:\/\/www.entrepreneur.com\/business-news\/elon-musk-just-debuted-teslas-first-humanoid-robot\/436426\" rel target=\"_self\">robot<\/a> \u2014 it\u2019s a limited-edition, $350 pickleball paddle called the <a href=\"https:\/\/shop.tesla.com\/product\/tesla-plaid-pickleball-paddle-by-selkirk?sku=2272753-00-A\">Tesla Plaid<\/a>.<\/p>\n<p>Tesla <a href=\"https:\/\/x.com\/tesla_na\/status\/1999554694826365256\">introduced<\/a> the paddle on Friday, announcing that it had partnered with paddle maker <a href=\"https:\/\/x.com\/SelkirkSport\/status\/1999557620554752464\">Selkirk<\/a> on a premium product designed to improve durability and swing speed.<\/p>\n<p><a href=\"https:\/\/www.popsci.com\/technology\/tesla-pickleball-racket\/\"><i>Popular Science<\/i><\/a> notes that a high-end pickleball paddle is usually priced at under $150, making Tesla\u2019s offering expensive by that standard. Despite the high price tag, the paddle sold out in under three hours, a Selkirk spokesperson told <a href=\"https:\/\/www.businessinsider.com\/tesla-latest-launch-expensive-lifestyle-product-pickleball-paddle-2025-12\">Business Insider<\/a>, and was out of stock at the time of writing. Tesla will release more paddles next week, per the <a href=\"https:\/\/shop.tesla.com\/product\/tesla-plaid-pickleball-paddle-by-selkirk?sku=2272753-00-A\">product page<\/a> on its site.<\/p>\n<p><b>Related: <\/b><a href=\"https:\/\/www.entrepreneur.com\/business-news\/tesla-ceo-elon-musk-reassures-employees-at-all-hands-meeting\/488881\" rel target=\"_self\"><b>Tesla CEO Elon Musk Shows Up at All-Hands Meeting to Reassure Employees \u2018The Future Is Incredibly Bright\u2019<\/b><\/a><\/p>\n<p>The paddle is built from carbon fiber with a foam core and is <a href=\"https:\/\/www.selkirk.com\/pages\/tesla-x-labs-paddle-collab\">marketed<\/a> as engineered for high-performance play rather than just a logo slapped onto an existing design. Selkirk\u2019s research and development head, Tom Barnes, described the project as a \u201ctrue engineering collaboration,\u201d stating in a <a href=\"https:\/\/www.selkirk.com\/pages\/press-releases\/selkirk-sport-and-tesla-introduce-the-tesla-plaid-pickleball-paddle-a-new-aerodynamics-driven-pickleball-paddle?srsltid=AfmBOorxEnMObi1heKC2ojt5hv-qFmq0ojFRmJu8q2aXyIsZnSmP4Tm2\">press release<\/a> that Tesla\u2019s design team and Selkirk spent over a year exchanging data, tweaking geometry and stress-testing prototypes before finalizing the product.<\/p>\n<p>\u201cThis wasn\u2019t simply a branding exercise,\u201d Barnes said in the press release.<\/p>\n<blockquote>\n<p>Paddle up, human<a href=\"https:\/\/t.co\/cbVmUlNH19\">https:\/\/t.co\/cbVmUlNH19<\/a> <a href=\"https:\/\/t.co\/U01XZJQV18\">pic.twitter.com\/U01XZJQV18<\/a><\/p>\n<p>\u2014 Tesla North America (@tesla_na) <a href=\"https:\/\/twitter.com\/tesla_na\/status\/1999554694826365256?ref_src=twsrc%5Etfw\">December 12, 2025<\/a><\/p><\/blockquote>\n<p>The idea for a Tesla pickleball paddle emerged after Barnes met Tesla engineers at the 2023 USA Pickleball National Championships. Selkirk executives later visited Tesla\u2019s Fremont, California, factory, met Tesla\u2019s global director of product design and pickleball player Javier Verdura and began the design process, per Business Insider.<\/p>\n<p>The pickleball paddle is Tesla\u2019s first attempt at traditional sports equipment, but it isn\u2019t the automaker\u2019s first lifestyle product. Tesla offers home and apparel products, like <a href=\"https:\/\/shop.tesla.com\/product\/tesla-core-backpack?sku=2165391-00-A\">backpacks<\/a> for $185, <a href=\"https:\/\/shop.tesla.com\/product\/tesla-salt-_-pepper-shakers?sku=2087044-00-B\">salt and pepper shakers<\/a> for $65 and an <a href=\"https:\/\/shop.tesla.com\/product\/cyberquad-for-kids\">electric quadbike<\/a> for children for $1,600.<\/p>\n<p><b>Related: <\/b><a href=\"https:\/\/www.entrepreneur.com\/business-news\/tesla-shareholders-confirm-elon-musks-1-trillion-pay\/499341\" rel target=\"_self\"><b>Tesla Approves Elon Musk\u2019s $1 Trillion Pay. Here\u2019s What He Has to Do to Get It.<\/b><\/a><\/p>\n<p>The timing of the pickleball paddle launch reflects the rise of pickleball, a sport blending elements of tennis, badminton and ping-pong. A report from the Sports and Fitness Industry Association <a href=\"https:\/\/www.pickleheads.com\/guides\/pickleball-statistics\">notes<\/a> that an estimated 19.8 million Americans played pickleball in 2024, a 45.8% rise from the previous year and a 311% increase since 2021.<\/p>\n<p><a href=\"https:\/\/www.entrepreneur.com\/leadership\/3-lessons-entrepreneurs-can-learn-from-elon-musks\/483212\" rel target=\"_self\">Tesla CEO Elon Musk<\/a> is also a proponent of the sport. In 2023, he <a href=\"https:\/\/x.com\/elonmusk\/status\/1666885627139223553\">wrote in an X post<\/a> that pickleball is \u201cprobably going to crush tennis. Way more convenient.\u201d<\/p>\n<p>The $350 pickleball paddle is a far cry from the much pricier electric vehicles Tesla sells. At the time of writing, the <a href=\"https:\/\/www.tesla.com\/compare#:~:text=Prices%20listed%20do%20not%20include,Terms%20apply.\">starting price<\/a> for a Tesla Model 3 was $36,990, while a Model Y starts at $39,990.<\/p>\n<p><i>Ready to explore everything on Entrepreneur.com? December is your free pass to Entrepreneur+. Enjoy complete access, no strings attached. <\/i><a href=\"https:\/\/info.entrepreneur.com\/subscribe?utm_campaign=E-Plus-Free-Month-Dec-2025&#038;utm_source=Website&#038;utm_medium=Article&#038;utm_content=Related-Link\"><i>Claim your free month.<\/i><\/a><\/p>\n<\/p><\/div>\n<p> Sherin Shibu<br \/><a href=\"https:\/\/www.entrepreneur.com\/business-news\/teslas-unexpected-new-lifestyle-product-costs-350\/500875\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Tesla released a limited-edition $350 pickleball paddle on Friday, and the paddle sold out in under three hours. The pickleball paddle is Tesla\u2019s first attempt at traditional sports equipment, but it isn\u2019t the automaker\u2019s first lifestyle product. Tesla also offers $65 salt and pepper shakers and a $1,600 electric quadbike. Tesla\u2019s latest release<\/p>\n","protected":false},"author":1,"featured_media":882264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,26260],"tags":[5142,10364],"class_list":{"0":"post-882263","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-teslas","8":"category-unexpected","9":"tag-teslas","10":"tag-unexpected"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/882263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=882263"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/882263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/882264"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=882263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=882263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=882263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}