Entertainment <\/p>\n
\n\tBart Story, a veteran entertainment research executive whose work shaped marketing strategies for some of Hollywood\u2019s biggest film and television campaigns, died Tuesday. He was 63.<\/p>\n
\n\tStory died in Los Angeles of complications related to metastatic urothelial carcinoma, his family announced.<\/p>\n
\n\tStory spent more than three decades helping studios, networks and streamers better understand audiences. From 2003 until July, he served as senior director at MarketCast, where he advised clients on creative testing and positioning strategies.<\/p>\n
\n\t\u201cAcross his two-decade career with MarketCast, Bart helped hundreds of movies achieve success, meaningfully connecting with thousands of clients, focus group respondents and teammates along the way,\u201d Jeremy Radisich, president of entertainment at MarketCast, said in a statement. \u201cHis work was characterized by a thoughtful and gentle approach that made him not only an excellent collaborator and partner, but an incredible person who made an impact on everyone he met.\u201d<\/p>\n
\n\tEarlier, Story was director of research for the Video Software Dealers Association in 1995-96, then occupied the same position at SAG from 1996-2001.<\/p>\n
\n\tHe began his career working in movie theaters and earned his bachelor\u2019s degree from Cal Poly Pomona in 1985 and his master\u2019s from USC\u2019s Annenberg School three years later.<\/p>\n
\n\tSurvivors include his husband, Patrick Jager, and their son, Brandt. A private celebration of life will be held.<\/p>\n<\/div>\n
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