{"id":879137,"date":"2025-12-20T00:12:03","date_gmt":"2025-12-20T06:12:03","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/12\/20\/youtube-to-pull-all-streaming-data-from-outdated-billboard-charts-says-rankings-dont-reflect-how-fans-engage-with-music-today\/"},"modified":"2025-12-20T00:12:03","modified_gmt":"2025-12-20T06:12:03","slug":"youtube-to-pull-all-streaming-data-from-outdated-billboard-charts-says-rankings-dont-reflect-how-fans-engage-with-music-today","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/12\/20\/youtube-to-pull-all-streaming-data-from-outdated-billboard-charts-says-rankings-dont-reflect-how-fans-engage-with-music-today\/","title":{"rendered":"YouTube to Pull All Streaming Data From \u2018Outdated\u2019 Billboard Charts; Says Rankings Don\u2019t \u2018Reflect How Fans Engage with Music Today\u2019"},"content":{"rendered":"
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\"YouTube<\/p>\n

Photo Credit: BoliviaInteligente<\/p>\n<\/div>\n

YouTube says it\u2019s pulling its data from Billboard in response to a recent change made to its ranking formula, which YouTube believes does not reflect how fans engage with music.<\/h2>\n

Today, YouTube has announced<\/a> its decision to pull its data from Billboard\u2019s U.S. music charts in a post by Global Head of Music Lyor Cohen. The move is a response to a recent change Billboard made to its ranking formula, which adds more weight to paid, on-demand streaming as opposed to ad-supported, free streaming. YouTube thinks there shouldn\u2019t be any differentiation between the two, as it \u201cdoesn\u2019t reflect how fans engage with music today.\u201d<\/p>\n

According to Billboard, its decision<\/a> to adjust its formula will \u201cbetter reflect an increase in streaming revenue and changing consumer behaviors.\u201d That\u2019s because, as Billboard attests, streaming carries more weight than buying albums or songs, so its charts should reflect that.<\/p>\n

But YouTube thinks there should be little to no differentiation between free and paid streams\u2014especially if those changes were made to reflect how consumers today are enjoying music.<\/p>\n

\u201cBillboard uses an outdated formula that weights subscription-supported streams higher than ad-supported. This doesn\u2019t reflect how fans engage with music today and ignores the massive engagement from fans who don\u2019t have a subscription,\u201d YouTube\u2019s blog post explains. \u201cStreaming is the primary way people experience music, making up 84% of U.S. recorded music revenue<\/a>.\u201d<\/p>\n

The ranking changes will be reflected starting with the charts published on January 17. To protest those changes, YouTube said it will no longer provide data to Billboard after January 16. The changes will impact the Billboard 200 lists and genre-based album charts, and the ratio between paid\/subscription and ad-supported on-demand streaming tiers will be adjusted to 2.5:1 for the Billboard Hot 100, said<\/a> Billboard<\/em>.<\/h4>\n

\u201cWe are committed to achieving equitable representation across the charts and hopefully can work with Billboard to return to theirs,\u201d concludes YouTube\u2019s announcement.<\/p>\n

One immediate problem is that by not playing ball with Billboard, YouTube\u2019s music data won\u2019t be considered in chart rankings\u2014which could mean labels and artists will no longer prioritize YouTube when releasing new music. That\u2019s why, as TechCrunch points out, Cohen\u2019s demands might simply be a negotiation tactic.<\/p>\n<\/section><\/div>\n

Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Photo Credit: BoliviaInteligente YouTube says it\u2019s pulling its data from Billboard in response to a recent change made to its ranking formula, which YouTube believes does not reflect how fans engage with music. Today, YouTube has announced its decision to pull its data from Billboard\u2019s U.S. music charts in a post by Global Head of […]<\/p>\n","protected":false},"author":1,"featured_media":879138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[500,49,104640],"tags":[],"class_list":["post-879137","post","type-post","status-publish","format-standard","has-post-thumbnail","category-streaming","category-youtube","category-youtube-videos"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/879137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=879137"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/879137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/879138"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=879137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=879137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=879137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}