Entertainment <\/p>\n
\n\tAs previously announced, Variety<\/em> will now host two days of programming at CES in Las Vegas. Its annual Entertainment Summit at CES will take place on Jan.\u00a07, and\u00a0the new Business of Creators Summit, presented by Samsung Ads, will take place on Jan. 8.\u00a0\u00a0\u00a0<\/p>\n \n\tNew Additions to the Business of Creators Summit\u00a0Presented by Samsung Ads\u00a0on\u00a0Jan. 8\u00a0are as\u00a0follows:\u00a0<\/strong>\u00a0<\/p>\n \n\tThe day will now feature \u201cNew Hollywood Power Players: The Rise of Creators on TV,\u201d a panel examining how creators are rapidly emerging as key players in streaming, particularly across FAST platforms such as Samsung TV Plus, which offer scale and highly engaged audiences. The discussion will explore the evolving television landscape, why FAST platforms are an ideal environment for creator growth, and why advertisers must pay attention to creators\u2019 rising influence on TV. The panel will be moderated by Cynthia Littleton, co-editor-in-chief, Variety<\/em>, and will feature Ryan Wilson, managing director of sales, Samsung Ads; Takashi Nakano, VP of content and programming, Samsung TV Plus; Rishita Patel, head of media, Mark Rober\u2019s Crunch Labs; and Evan Shapiro, media cartographer.\u00a0<\/p>\n \n\tThe \u201cState of the Creator Economy in Media and Entertainment,\u201d where industry leaders will discuss the top trends, opportunities and challenges shaping today\u2019s burgeoning creator economy, features Cathy Oh, VP and head of marketing at Samsung Ads.\u00a0<\/p>\n \n\t\u201cAt Samsung Ads, we recognize the profound impact of creators in shaping culture and forging meaningful connections with audiences,\u201d said\u00a0Samsung\u2019s\u00a0Oh. \u201cCreators are expanding beyond social media, venturing into new realms of\u00a0entertainment\u00a0and embracing new platforms like connected TV, redefining storytelling and\u00a0opening up\u00a0new doors for advertisers.\u00a0We\u2019re\u00a0proud to partner with Variety for the inaugural Business of Creators event to spotlight this pivotal moment.\u201d\u00a0<\/p>\n \n\tAdditional\u00a0programming includes a fireside chat,\u00a0\u201cThe Live Shopping Era has Arrived,\u201d\u00a0featuring\u00a0Sandie Hawkins, CEO of\u00a0TalkShopLive. \n\tNew additions to the Variety<\/em>\u00a0Entertainment\u00a0Summit at CES\u00a0on Jan. 7\u00a0include:<\/strong>\u00a0 \n\tAlso just added is the session \u201cHarnessing Fandom through Live Sports Content,\u201d which will feature\u00a0Danielle Carney, director, US Video and Live Sports, Amazon Ads and Martin\u00a0Blich, executive director, head of sports partnerships & content US, WPP Media.\u00a0 \n\tAdditionally,\u00a0\u201cBrandmakers\u00a0Elite Roundtable\u201d\u00a0adds\u00a0Kristi\u00a0Argyilan,\u00a0global head at Uber Advertising;\u00a0\u201cFandom in the Zeitgeist\u201d adds\u00a0Farzeen\u00a0Ghorashy,\u00a0president of Overtime; and\u00a0\u201cBig Picture Outlook\u201d\u00a0features\u00a0Nikki Santoro, CEO of IMDb.\u00a0<\/p>\n<\/div>\n\n\t\t\tPopular on Variety\t\t<\/h3>\n<\/p><\/div>\n
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Variety<\/em> will also present a fireside chat with Shapiro, titled\u00a0\u201cZooming\u00a0In\u00a0on the Creator Ecosphere,\u201d\u00a0exploring who truly carries influence and trust in media and entertainment today, and why engagement quality can be more meaningful than follower or subscriber counts.\u00a0\u00a0
Substack Co-Founder Hamish McKenzie will speak about rising opportunities for creators across the\u00a0digital\u00a0publishing platform.\u00a0
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Variety<\/em> will also present \u201cMasters of the Creator-Verse,\u201d with Rich Bloom,\u00a0EVP\u00a0and general manager of creator programs at Tubi, newly added to the lineup, and \u201cAudiences Unlocked: The Future of Creator Marketing,\u201d featuring Marcus\u00a0Liassides, SVP and head of digital at Mattel.\u00a0<\/p>\n
\u201cHow Smarter Partnerships Are Reshaping Media\u201d\u00a0will explore how\u00a0<\/strong>marketers are increasingly seeking partners who offer clarity,\u00a0control\u00a0and measurable impact,\u00a0featuring\u00a0Khurrum Malik, CMO, Walmart Connect,\u00a0and\u00a0Ian Colley, Chief Marketing Officer, The Trade Desk\u00a0
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\u201cDecoding the Feed: How\u00a0Zefr\u00a0Leverages NVIDIA Technology to Analyze Social Content at Scale\u201d will explore how content creation on social platforms is evolving amid rapid shifts in trends, user-generated content, and AI-assisted and AI-manipulated media.\u00a0The session will be moderated by Todd Spangler, Chief Business Editor, Variety<\/em>, and will feature Jamie Allan, Global Head of Business Development for Streaming, Sports and AdTech at NVIDIA, and Jon Morra, Chief AI Officer at\u00a0Zefr.\u00a0<\/p>\n
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Newly added\u00a0speakers to previously announced\u00a0sessions include Julian Franco, president of strategy and operations at Fox\u00a0Entertainment;\u00a0Val\u00a0Boreland,\u00a0president of entertainment at Versant; Jay Levine, chief strategy and business officer at Sony Pictures Entertainment; and Alison Hoffman, president of Starz,\u00a0joining \u201cThe Future of Content\u201d panel.\u00a0<\/p>\n