{"id":875677,"date":"2025-10-05T22:30:00","date_gmt":"2025-10-06T03:30:00","guid":{"rendered":"https:\/\/newsycanuse.com\/index.php\/2025\/10\/05\/siteminder-research-operations-take-priority-over-guest-acquisition-at-small-hotels\/"},"modified":"2025-10-05T22:30:00","modified_gmt":"2025-10-06T03:30:00","slug":"siteminder-research-operations-take-priority-over-guest-acquisition-at-small-hotels","status":"publish","type":"post","link":"https:\/\/newsycanuse.com\/index.php\/2025\/10\/05\/siteminder-research-operations-take-priority-over-guest-acquisition-at-small-hotels\/","title":{"rendered":"SiteMinder Research: Operations Take Priority Over Guest Acquisition at Small Hotels"},"content":{"rendered":"<div data-td-block-uid=\"tdi_60\">\n<p>DALLAS, Texas\u2014Small accommodation businesses globally spend more time managing daily operations than attracting guests, according to new research from <a href=\"https:\/\/lodgingmagazine.com\/siteminder-research-explores-hotel-revenue-management-technology-adoption\/\">SiteMinder<\/a>.<\/p>\n<p>SiteMinder\u2019s study, which uncovers challenges in the small accommodation sector, shows that nearly half (49 percent) of small accommodation providers prioritize property management tasks over guest acquisition, while only 16 percent dedicate more time to growing their bookings.<\/p>\n<h5><strong>More Findings<\/strong><\/h5>\n<p>Despite these pressures, 53 percent of small hoteliers say they would prefer to focus on guest acquisition. However, 40 percent cite \u2018lack of knowledge\u2019 as the biggest barrier to adopting technology that could help attract more guests, while 29 percent maintain static room pricing, either never changing their rates or adjusting them only once annually.<\/p>\n<p>These findings come as SiteMinder debuts the next generation of Little Hotelier, a platform for small accommodation businesses. With this upgrade, Little Hotelier offers advanced distribution and revenue tools previously available only to larger properties.<\/p>\n<p>\u201cOur conversations with accommodation providers have made it clear that while managing daily operations such as guest check-ins and coordinating housekeeping remains essential, it shouldn\u2019t come at the expense of growing their bookings,\u201d says Leah Rankin, SiteMinder\u2019s chief product officer. \u201cRunning a successful accommodation business today means giving these hoteliers the tools that let them work smarter, not harder\u2014tools that help them continue delivering excellent guest experiences while simplifying the path to attracting new bookings. We designed an all-new Little Hotelier to do just that: bringing world-class distribution technology and pricing intelligence into a property management solution small accommodation providers already feel comfortable with. It\u2019s about meeting them where they are, at the heart of day-to-day operations, and giving them greater control over their bookings in a centralised platform.\u201d<\/p>\n<\/div>\n<p> LODGING Staff <br \/><a href=\"https:\/\/lodgingmagazine.com\/siteminder-research-operations-take-priority-over-guest-acquisition-at-small-hotels\/\" class=\"button purchase\" rel=\"nofollow noopener\" target=\"_blank\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DALLAS, Texas\u2014Small accommodation businesses globally spend more time managing daily operations than attracting guests, according to new research from SiteMinder. SiteMinder\u2019s study, which uncovers challenges in the small accommodation sector, shows that nearly half (49 percent) of small accommodation providers prioritize property management tasks over guest acquisition, while only 16 percent dedicate more time to<\/p>\n","protected":false},"author":1,"featured_media":875678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3801,146575],"tags":[10176,146574],"class_list":{"0":"post-875677","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-research","8":"category-siteminder","9":"tag-research","10":"tag-siteminder"},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/875677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/comments?post=875677"}],"version-history":[{"count":0,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/posts\/875677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media\/875678"}],"wp:attachment":[{"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/media?parent=875677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/categories?post=875677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newsycanuse.com\/index.php\/wp-json\/wp\/v2\/tags?post=875677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}